057: Melissa Proctor on Going from Ball-Girl to CMO of the Atlanta Hawks
Gen X Amplified with Adrion Porter
Release Date: 02/04/2020
076: Chauncey Zalkin On Culture, Creativity, and Being a Gen X Woman in Today’s World
Gen X Amplified with Adrion Porter
On this very special episode of Gen X Amplified, I am chatting with writer, 2x creative entrepreneur, and former multi-agency brand strategist . As a podcaster, Chauncey is also the host of the groundbreaking podcast , which is an unfiltered exploration of individual and societal shifts in a world undergoing tremendous change. During our conversation, Chauncey and I discuss her overall Gen X journey as storyteller, creator, brand strategist, and entrepreneur. And also Chauncey shares personal and professional insights on navigating today’s world as a Gen X woman, particularly...
info_outline
075: Ebony Flake on Writing for ESSENCE and Creating a Career Path of Purpose
Gen X Amplified with Adrion Porter
For this very special episode of Gen X Amplified, I have the pleasure of being joined by Business Journalist for What makes this conversation extra amazing is that Ebony graciously featured me in a story she wrote last year as a full-page profile for their annual Men’s print Issue. The story was titled “Gen X Leaders Are Dominating the C-Suite” and it featured insights on how the middle generation is now holding the keys to the boardrooms and shaping the future of work for everyone. Well, this episode is all about EBONY FLAKE, and her inspirational and...
info_outline
074: Stephen Bailey On Connecting All Leaders to Their Future Potential Through ExecOnline
Gen X Amplified with Adrion Porter
On this episode of Gen X Amplified, I am joined by Stephen is the CEO and co-founder of a corporate training company that partners with the world’s top business schools to offer leadership development on demand to enterprise organizations. ExecOnline is on a mission to connect all leaders to their future potential by disrupting and democratizing corporate learning. Some of ExecOnline’s Partner schools include Stanford, Wharton, Berkeley Haas, Chicago Booth, UVA Darden School of Business, Columbia, Duke, MIT-Sloan, Yale, and others. In this episode, Stephen and I unpack: ...
info_outline
073: Daisy Auger-Domínguez On Going From Burnout to Lighting a Path for Leading with More Joy
Gen X Amplified with Adrion Porter
On this episode of Gen X Amplified, I am speaking with global leader, speaker, workplace strategist who is the author of the book With years of experience leading global human capital practices at companies like Google, Disney and Vice Media, she equips managers and leaders with the skills they need to build high-performing teams and shift culture to drive performance without burning out. In this episode, Daisy and I discuss: Daisy’s inspirational professional journey to becoming a seasoned executive in media Daisy’s own personal experience and motivation that sparked...
info_outline
072: Ian Schafer On Building Ensemble with Issa Rae and the Impact of AI for Creators
Gen X Amplified with Adrion Porter
On this episode of Gen X Amplified, I am welcoming back serial entrepreneur repeat and friend of the podcast, for another round of “Gen Xceptional” wisdom and inspiration. Ian is the President and Co-Founder of , a next-generation branded entertainment studio that he co-founded with acclaimed producer, writer, actress, and entrepreneur Issa Rae. Ensemble collaborates with brands, platforms, and publishers to produce and distribute epic content and activations that shape culture, engage audiences, and move product. Ian, Issa, and the team at Ensemble is on a mission to...
info_outline
071: Denise Hamilton on Being Indivisible and Why Now is the Time for Gen X to Shine
Gen X Amplified with Adrion Porter
On this episode of Gen X Amplified, we have a very special episode featuring an amazing “Gen Xceptional” chat with Denise is a nationally recognized Diversity & Inclusion leader, and is the Founder and CEO of , a digital learning platform for professional women. She is also the author of the bestselling book During this episode, Denise and I spent time unpacking her professional story, the timeless gems from her book, and also her passionate call-to-arms for Gen Xers! About Denise Hamilton Denise Hamilton is an author, speaker and consultant who focuses on the people...
info_outline
070: Cate Luzio On Pivoting from Executive to Entrepreneur and Launching Luminary
Gen X Amplified with Adrion Porter
On this episode of Gen X Amplified, we are back for another edition, featuring my conversation with —who is the Founder and CEO of , a membership-based global education and professional networking platform for women and their allies. And Cate is also one of the shining stars I previously featured in the on LinkedIn. About Cate Luzio Cate is the Founder and CEO of , a membership-based global education and professional networking platform for women and their allies, which she launched and self-funded in 2018. Luminary’s mission is to address the systemic...
info_outline
069: Tara Jaye Frank On Becoming a Waymaker and Clearing the Path to Workplace Equity
Gen X Amplified with Adrion Porter
On this episode of Gen X Amplified, we have yes…another Fireside Chat edition. And it’s with my good friend, the fabulous and phenomenal And we are going to be unpacking her latest and greatest book Which in my opinion Is a MUST READ for all workplace leaders today. Without question. About Tara Tara is an equity strategist, speaker, C-Suite advisor, and the President and CEO of TJF Career Modeling LLC — where she partners with executives to create learning experiences that advance critical culture and leadership goals. She is also the author of Prior to...
info_outline
068: Zephrine Hanson On Farming and Managing Your Mental Health at Midlife
Gen X Amplified with Adrion Porter
On this episode of Gen X Amplified, I have a great and important conversation with Zephrine is a veteran, farmer, story amplifier, and the founder of , a suburban farming project that offers small-batch artisanal products made from organic ingredients that are lovingly grown and sustainably sourced. And she also happens to be a fellow member of LinkedIn’s inaugural cohort of its During this episode, Zephrine and I discuss her personal story — which includes a beginning career in the military, how she got into lavender farming, and her insights and advice on managing...
info_outline
067: Kim Alexis Newton On Hallmark, Quilting, and Why It’s Never Too Late to Pursue Your Dreams
Gen X Amplified with Adrion Porter
On this episode of Gen X Amplified, I am joined by the wonderful and amazing . Kim is a former corporate executive, quilt artist, board member, and also my fellow Vanderbilt Business School alumni! She is also one of the featured phenoms in the on LinkedIn. During this episode, Kim and I chat about her 20-plus years experience working for Hallmark Cards – which was her dream job coming out of business school. And also why and how she decided to leave corporate after many years to pursue her dreams of creating magic and meaningful impact with her art. About...
info_outlineOn this episode of Gen X Amplified, I have the pleasure of speaking with Melissa (McGhie) Proctor, Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena.
Melissa joins me on the podcast to discuss her fascinating Gen X professional story – which includes beginning her career as a ball-girl for the Miami Heat, to her current role of leading the brand for the Atlanta Hawks.
Also at the beginning of this special episode, Melissa and I briefly spend some time talking about the unfortunate and tragic passing of Kobe Bryant and his daughter Gianna – and what Kobe meant not only to us personally, but also to our generation.
Listen!
Melissa Proctor serves as the Executive Vice President and Chief Marketing Officer of both the Atlanta Hawks and the State Farm Arena (the home facility of the Atlanta Hawks) .
In this role, Melissa oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and basketball development teams. She also works closely with executive leadership to provide strategy for the organization.
Beginning her career with the Turner Broadcasting System, Inc., Melissa served in brand development and strategy positions for Turner Entertainment Networks (including TNT, TBS, Turner Classic Movies (TCM), truTV and Peachtree TV), Cartoon Network and Turner Media Group. Additionally, she helped to create the first Corporate Social Responsibility division in Turner’s UK office.
Part of the NBA since high school, Melissa was the first “team attendant”/ ball girl for the Miami Heat organization, and in later years, returned to work for the Heat in the basketball operations division.
Resources mentioned in this episode:
- Melissa Proctor on LinkedIn
- Melissa’s blog on Medium
- Atlanta Hawks’ Official Website
- Jeff Hilimire on Gen X Amplified
Melissa’s Personal Theme Songs
- “Wining Queen”, by Denise Belfon
- “Vibes Cyah Done“, by Machel Montano
- City Girls Official YouTube Channel
- “Do I Do”, by Stevie Wonder