MORE 029: Grow and Scale Your Business with Videos | Ron Green
MORE - The Digital Marketing Tech Tools Podcast
Release Date: 09/22/2021
MORE 057: Grant McGaugh - How to get the best out of branding with this 4 step process
MORE - The Digital Marketing Tech Tools Podcast
In this episode you will learn the 4-step process to get the best out of your branding efforts. Social selling and the power it can provide - Tweaking your profile that tells the story you need it to - Your prospects and anyone to that you meet will be checking out your LinkedIn Profile - Aligning your message with what your product offering provides. Four-step process 1. Skills Gap Workbook – what do you want to accomplish 2. Review your SWOT (Strengths, Weaknesses, Opportunities and Threats) for your business 3. Fully defined Target Market demographics 4. Recommendations to...
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MORE 056: Coach AP & Dangerous Diva - This platform rewards you for engagement
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In today’s episode of the MORE podcast, Ricardo is joined by Coach AP and Dangerous Diva to discuss their company The Black Tube and how they are empowering content creators. They discuss what The Black Tube is, how it came to be, why it is important, and how you can benefit from using it. Who can benefit from TheBlackTube.com? The Black Tube was created to empower people of color who were not getting treated by other content creation platforms. Everyone can benefit from The Black Tube, especially content creators. What makes The Black Tube different? The features on The...
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MORE 055: Georgee Low - Your business and life will flourish with this tool
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In today’s episode of the MORE podcast, Ricardo is joined by Georgee Low, they discuss a method that Georgee has successfully used to help her clients make difficult decisions called Why Discovery. What is Why Discovery? It is based on the work of Simon Sinek, and it gives you a decision making filter for everything that you do. George recommends this method to anyone who wants to create a business that really matters to the world. The process Analyze 3-6 moments in your life that were truly impactful, a moment that you can really feel. Look for common themes from those...
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MORE 054: Harold Alexander - No more worries about email delivery with this tool
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Harold is the CEO and founder of the Underground App. On today’s episode of MORE podcast, Ricardo talks with Harold, the CEO, and founder of , about his new app and an email service provider that he has used along the way, . Why does Harold use SMTP2GO? Any organization with a marketing system in place that is sending emails can benefit from SMTP2GO. You can try it for free and if you want access to more features the subscription starts at $15 a month. It easily integrates directly into your backend application. Great customer support. Harold found that many of the emails...
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MORE 053: These tools could increase your ROI by 40x | Valerie K
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Email marketing can increase your ROI by 40x. On today’s episode of MORE podcast, Ricardo talks with Valerie K, an email marketing specialist and manager who helps strategize and develop email marketing collateral. They discuss two email service providers, , and , and how you can utilize them to improve your organization. How did Valerie get into her role? She was a teacher for several years, and she was a professional development coach at her elementary school. While great with students and parents, she was beginning to get burnt out. A mentor teacher helped her get a position at a...
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MORE 052: Have You Heard of This 7-Stage System? | Patty K
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If you can’t sell, you can’t make money. So, what’s the secret to building an effective source of leads ready to purchase? In today’s episode of the MORE podcast, Ricardo is joined by marketing consultant Patty K to learn how to implement a 7-stage marketing system from Duct Tape Marketing capable of helping any business in any industry gain more sales. Patty specializes in working with advisors and experts, selling their time to clients. She helps get their content out of their heads and into the world so people can see how it’s valuable. She started as a self-employed...
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MORE 051: No, you don't need to be technical to use this tool | Anthony Lagoon
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Modern marketing isn’t just for tech-savvy coding experts, especially if armed with the right tools to be successful. In today’s episode of the MORE podcast, Ricardo is joined by the founder of creative agency Underbelly, Anthony Lagoon, to learn the tech tools and platforms he uses to be successful. The primary platform for today’s discussion? . Airtable helps automate processes within the company and links several different tools together. From sales funnel requests and client touchpoints to project management and potential roadmaps, Anthony maps out timelines a...
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MORE 050: Master this tool and change the way you do business | Miguel Lloyd
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All it takes is one tool to dramatically shift how you and your organization operate. In today’s episode of the MORE Podcast, Ricardo is joined by producer and visual storyteller, Miguel Lloyd, to discuss a tool he uses to perfect virtual meetings and video production. In the virtual world, Zoom is wildly popular for coordinating calls and video feeds. However, Miguel found Zoom too low-quality for what he needed. After looking for alternatives, he discovered , which offers more potential, qualities, and features that help him in multiple situations, meetings, and events. Who...
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MORE 049: Tools to help you grow rapidly | James Scherer
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Content creation is a necessary marketing component for almost any organization. Despite this, the nuances and specifications that can make content marketing effective are often lost in production. In today’s episode of the MORE Podcast, Ricardo is joined by the VP of Growth at , James Scherer, to discuss how he approaches content marketing and what tools he finds effective for content marketing professionals. is a powerful tool for SEO site performance optimization: This website can give insight into competitors’ and your own site’s Google rankings. Whether you actively create...
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MORE 048: Three Tools Recommended by an 11-Year-Old Success | Ari Krzyzek
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Whatever type of business you run, there are basic tools and systems that can make running your business a more (pun intended) seamless process. In today’s episode of the MORE podcast, Ricardo is joined by solopreneur-turned-brand consultancy founder, Ari Krzyzek, to discuss three universally beneficial tools companies should utilize, regardless of industry. Entrepreneurs figure things out. They find a way to stay on track and figure out what they want to do. Ari and her partner have been in business for 11 years, now with 12 people in their company, and she collaborates and works...
info_outlineAmid the burgeoning world of digital marketing and online media, one element has blossomed into a powerhouse: video. Video is the most consumed type of media and continues to grow and expand. Today on the MORE podcast, Ricardo is joined by video strategist Ron Green to learn how anyone can start creating video content that drives success.
Video is extremely powerful.
People prefer them over still images and text, and video tells a story that compels people to watch what that video is portraying.
It is an effective tool to drive clients to your product and service.
The biggest myth in the video world: if you get one great video to be launched to success.
You should use multiple videos that work together like a machine that takes a prospective client or customer through a journey that ends with a purchase of your product or service.
Ron’s most effective types of videos for small businesses:
- The promo video: About 40 seconds to one minute long, the promo video’s sole purpose is to drive traffic to your website.
- The brand message video: About two minutes in length, this is an in-depth video on your website that explains who you are and what your business does.
- The testimonial video gives someone’s story of using your product or service to legitimize and establish trust for potential customers.
Video can be used to supplement just about any other type of marketing.
- Add video links into your drip campaigns and social media to see increased engagement and reactions to the messaging you’re sending out.
- Video might seem intimidating for people. But just like anything else, all it takes is practice and patience to grow the skill.
- A videographer captures footage, while a video strategist captures footage, acts as a director, and provides a strategy for video dissemination to obtain ROI.
What does he do to stay in business?
- He stays accessible to people—networking and meeting people more intelligent than yourself leads to success.
- Ron’s parting words: Everybody has a gift. Whether you’ve found it or not, take the time to look into your life, find your gift, and use it to serve the world.
Ron’s book and Clubhouse recommendations:
- Rich Dad, Poor Dad by Robert Kiyosaki
- Check out The Real Deal Video Strategist Club on Clubhouse