MORE 034: This Incredible Tool Changes Everything - If Used Correctly | John Diggs
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Release Date: 11/03/2021
MORE 057: Grant McGaugh - How to get the best out of branding with this 4 step process
MORE - The Digital Marketing Tech Tools Podcast
In this episode you will learn the 4-step process to get the best out of your branding efforts. Social selling and the power it can provide - Tweaking your profile that tells the story you need it to - Your prospects and anyone to that you meet will be checking out your LinkedIn Profile - Aligning your message with what your product offering provides. Four-step process 1. Skills Gap Workbook – what do you want to accomplish 2. Review your SWOT (Strengths, Weaknesses, Opportunities and Threats) for your business 3. Fully defined Target Market demographics 4. Recommendations to...
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MORE 056: Coach AP & Dangerous Diva - This platform rewards you for engagement
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In today’s episode of the MORE podcast, Ricardo is joined by Coach AP and Dangerous Diva to discuss their company The Black Tube and how they are empowering content creators. They discuss what The Black Tube is, how it came to be, why it is important, and how you can benefit from using it. Who can benefit from TheBlackTube.com? The Black Tube was created to empower people of color who were not getting treated by other content creation platforms. Everyone can benefit from The Black Tube, especially content creators. What makes The Black Tube different? The features on The...
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MORE 055: Georgee Low - Your business and life will flourish with this tool
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In today’s episode of the MORE podcast, Ricardo is joined by Georgee Low, they discuss a method that Georgee has successfully used to help her clients make difficult decisions called Why Discovery. What is Why Discovery? It is based on the work of Simon Sinek, and it gives you a decision making filter for everything that you do. George recommends this method to anyone who wants to create a business that really matters to the world. The process Analyze 3-6 moments in your life that were truly impactful, a moment that you can really feel. Look for common themes from those...
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MORE 054: Harold Alexander - No more worries about email delivery with this tool
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Harold is the CEO and founder of the Underground App. On today’s episode of MORE podcast, Ricardo talks with Harold, the CEO, and founder of , about his new app and an email service provider that he has used along the way, . Why does Harold use SMTP2GO? Any organization with a marketing system in place that is sending emails can benefit from SMTP2GO. You can try it for free and if you want access to more features the subscription starts at $15 a month. It easily integrates directly into your backend application. Great customer support. Harold found that many of the emails...
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MORE 053: These tools could increase your ROI by 40x | Valerie K
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Email marketing can increase your ROI by 40x. On today’s episode of MORE podcast, Ricardo talks with Valerie K, an email marketing specialist and manager who helps strategize and develop email marketing collateral. They discuss two email service providers, , and , and how you can utilize them to improve your organization. How did Valerie get into her role? She was a teacher for several years, and she was a professional development coach at her elementary school. While great with students and parents, she was beginning to get burnt out. A mentor teacher helped her get a position at a...
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MORE 052: Have You Heard of This 7-Stage System? | Patty K
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If you can’t sell, you can’t make money. So, what’s the secret to building an effective source of leads ready to purchase? In today’s episode of the MORE podcast, Ricardo is joined by marketing consultant Patty K to learn how to implement a 7-stage marketing system from Duct Tape Marketing capable of helping any business in any industry gain more sales. Patty specializes in working with advisors and experts, selling their time to clients. She helps get their content out of their heads and into the world so people can see how it’s valuable. She started as a self-employed...
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MORE 051: No, you don't need to be technical to use this tool | Anthony Lagoon
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Modern marketing isn’t just for tech-savvy coding experts, especially if armed with the right tools to be successful. In today’s episode of the MORE podcast, Ricardo is joined by the founder of creative agency Underbelly, Anthony Lagoon, to learn the tech tools and platforms he uses to be successful. The primary platform for today’s discussion? . Airtable helps automate processes within the company and links several different tools together. From sales funnel requests and client touchpoints to project management and potential roadmaps, Anthony maps out timelines a...
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MORE 050: Master this tool and change the way you do business | Miguel Lloyd
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All it takes is one tool to dramatically shift how you and your organization operate. In today’s episode of the MORE Podcast, Ricardo is joined by producer and visual storyteller, Miguel Lloyd, to discuss a tool he uses to perfect virtual meetings and video production. In the virtual world, Zoom is wildly popular for coordinating calls and video feeds. However, Miguel found Zoom too low-quality for what he needed. After looking for alternatives, he discovered , which offers more potential, qualities, and features that help him in multiple situations, meetings, and events. Who...
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MORE 049: Tools to help you grow rapidly | James Scherer
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Content creation is a necessary marketing component for almost any organization. Despite this, the nuances and specifications that can make content marketing effective are often lost in production. In today’s episode of the MORE Podcast, Ricardo is joined by the VP of Growth at , James Scherer, to discuss how he approaches content marketing and what tools he finds effective for content marketing professionals. is a powerful tool for SEO site performance optimization: This website can give insight into competitors’ and your own site’s Google rankings. Whether you actively create...
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MORE 048: Three Tools Recommended by an 11-Year-Old Success | Ari Krzyzek
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Whatever type of business you run, there are basic tools and systems that can make running your business a more (pun intended) seamless process. In today’s episode of the MORE podcast, Ricardo is joined by solopreneur-turned-brand consultancy founder, Ari Krzyzek, to discuss three universally beneficial tools companies should utilize, regardless of industry. Entrepreneurs figure things out. They find a way to stay on track and figure out what they want to do. Ari and her partner have been in business for 11 years, now with 12 people in their company, and she collaborates and works...
info_outlineWhen it comes to utilizing different marketing tools and technology in your business, sometimes the best tool is simply a change in mindset! On today’s episode of the MORE podcast, Ricardo is joined by John Diggs to learn about the power of mind mapping and how you can use it in both personal and professional development applications.
John’s journey using mind mapping was born out of the recession:
- He owned a mortgage company in the early 2000s, and he did very well for himself. However, the mortgage meltdown of 2008 lost him everything.
- Now homeless, John moved in with his mother and looked for ways to reclaim his life and identity.
- A friend introduced him to mind mapping, so he researched it. Within five months (and thanks to this process), he transformed himself and landed a job as a mortgage software developer.
Anyone can use mind mapping:
- There are apps and websites, and you could even make it yourself with a pen and paper.
- In its purest form, just draw a circle in the middle for your main idea, whether that’s a problem you have, a decision you need to make, or an idea you have.
- Then, draw out related subtopics and ideas related to that central circle—draw them from those subtopics.
- Continue that process until you’ve exhausted all of the granular details that might be applicable.
- For visually-oriented people, this is a great practice to see the way topics might be connected or what areas might need greater focus.
Some softwares make this process easier and more influential.
- MeisterTask has a mind mapping software (MindMeister) that John considers the best online mind mapping software available.
- They have a presentation version which is an excellent professional option when implementing that mind map in a meeting or conference.
What are some practical applications of mind mapping:
- You can connect and link your topics and subtopics to other websites, sources, files, and YouTube videos
- You can create documents like executive summaries that you’ll actually want to reference later.
- You can do three maps for free, but the sub is only $4 a month (and you can get 10% off when you use John’s code: diggit, at checkout.
To learn more about mind mapping, read some of John’s books:
- His first book, Love Life: Can You DIGG It?, discusses the seven powers John identifies to expand your personal horizons.
- His other books, I AM and Blessed and Grateful, detail these powers and how you can cultivate them for yourself.
- John’s final book, DIGG This Too, identifies four more powers in the system that you can take advantage of for yourself in your life.
You can find these books, free webinars, and more resources on johndiggs.com.
What is John reading?
- The Leader Phrase Book by Patrick Elane
- Sleight of Mouth by Robert Dilts