MORE 035: Are You Using This Machine Learning Tool? | Rory Knighton

A great marketing tool doesn’t have to be well-known! After leaving the acting world behind, today’s guest Rory Knighton has amassed experience in the digital world building websites, writing code, and creating content for both himself and his clients. In today’s MORE podcast episode, he shares the tools he utilizes while creating content and how you can use them for yourself.

The end result of his content: put meaning behind your brand.

• When starting in the industry, Rory went around to businesses asking if they wanted a website. And, in the early 2000s, that was a very fancy thing.
• For the past six years, he’s been running his own eCommerce and video-focused agency, Runaway Collective. 
• Because of his specialty, his agency often creates video content. That means planning, filming, and editing content for clients (which can be a cumbersome process.)

Imagine photoshop for video, but easier.

• Normally when in video editing, you have to color, cut, and keyframe manually. 
• But the tool Runwayml delete backgrounds, all with the click of a button. Especially for greenscreen changing, it works marvelously well. 
• You can teach it to look for people in footage, color correct, it has many different capabilities. 
• The tool is still in beta, and it operates right in the browser and is a huge time-saver, especially when editing multiple client videos.

Sharing video footage is simple with Frame.io.

• A video collaboration tool, Frame.io allows you to send video content to collaborators easily, and it offers in-platform messaging with timestamps to make communicating edits a breeze.
• It has simple controls and menus, meaning anyone can pick up the platform pretty easily.
• There really isn’t a good alternative to either of these platforms. Vimeo is the most similar to Frame.io, but it’s not close.
• These platforms are beneficial to anyone utilizing video content (and everyone should be.)

Rory’s secret to staying in business: 

• Disclaimer: It’s incredibly hard. And anybody who says it’s easy is lying.
• For him, positive self-talk and delegating tasks help maintain forward momentum. 
• It can be tempting to do everything himself, but learning to delegate and asking for help when needed allows him to focus on quality over quantity.  

Rory’s final takeaway? If you aren’t using video, you should be. People retain 97% of video information, versus only 27% through image or text. It’s so much more engaging than the welcome copy on a website. To get in contact with Rory, connect with him on LinkedIn or visit his company website. 

Rory’s Book and Podcast Recommendations:

• A Hunter-Gatherers Guide to the 21st Century by Heather Heying and Bret Weinstein 
• 12 Rules for Life and its sequel, Beyond Order: 12 More Rules for Life: by Jordan Peterson
• Atomic Habits by James Clear
• Modern Wisdom Podcast with Chris Williamson
• The Keto Kamp Podcast with Ben Azadi
• Feel Better, Live More with Dr. Rangan Chatterjee
• Business Anchors with Dan and Lloyd Knowlton