MORE 037: Save 5 hours or more with this tool | Adriana Sol
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Release Date: 11/24/2021
MORE 057: Grant McGaugh - How to get the best out of branding with this 4 step process
MORE - The Digital Marketing Tech Tools Podcast
In this episode you will learn the 4-step process to get the best out of your branding efforts. Social selling and the power it can provide - Tweaking your profile that tells the story you need it to - Your prospects and anyone to that you meet will be checking out your LinkedIn Profile - Aligning your message with what your product offering provides. Four-step process 1. Skills Gap Workbook – what do you want to accomplish 2. Review your SWOT (Strengths, Weaknesses, Opportunities and Threats) for your business 3. Fully defined Target Market demographics 4. Recommendations to...
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MORE 056: Coach AP & Dangerous Diva - This platform rewards you for engagement
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In today’s episode of the MORE podcast, Ricardo is joined by Coach AP and Dangerous Diva to discuss their company The Black Tube and how they are empowering content creators. They discuss what The Black Tube is, how it came to be, why it is important, and how you can benefit from using it. Who can benefit from TheBlackTube.com? The Black Tube was created to empower people of color who were not getting treated by other content creation platforms. Everyone can benefit from The Black Tube, especially content creators. What makes The Black Tube different? The features on The...
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MORE 055: Georgee Low - Your business and life will flourish with this tool
MORE - The Digital Marketing Tech Tools Podcast
In today’s episode of the MORE podcast, Ricardo is joined by Georgee Low, they discuss a method that Georgee has successfully used to help her clients make difficult decisions called Why Discovery. What is Why Discovery? It is based on the work of Simon Sinek, and it gives you a decision making filter for everything that you do. George recommends this method to anyone who wants to create a business that really matters to the world. The process Analyze 3-6 moments in your life that were truly impactful, a moment that you can really feel. Look for common themes from those...
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MORE 054: Harold Alexander - No more worries about email delivery with this tool
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Harold is the CEO and founder of the Underground App. On today’s episode of MORE podcast, Ricardo talks with Harold, the CEO, and founder of , about his new app and an email service provider that he has used along the way, . Why does Harold use SMTP2GO? Any organization with a marketing system in place that is sending emails can benefit from SMTP2GO. You can try it for free and if you want access to more features the subscription starts at $15 a month. It easily integrates directly into your backend application. Great customer support. Harold found that many of the emails...
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MORE 053: These tools could increase your ROI by 40x | Valerie K
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Email marketing can increase your ROI by 40x. On today’s episode of MORE podcast, Ricardo talks with Valerie K, an email marketing specialist and manager who helps strategize and develop email marketing collateral. They discuss two email service providers, , and , and how you can utilize them to improve your organization. How did Valerie get into her role? She was a teacher for several years, and she was a professional development coach at her elementary school. While great with students and parents, she was beginning to get burnt out. A mentor teacher helped her get a position at a...
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MORE 052: Have You Heard of This 7-Stage System? | Patty K
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If you can’t sell, you can’t make money. So, what’s the secret to building an effective source of leads ready to purchase? In today’s episode of the MORE podcast, Ricardo is joined by marketing consultant Patty K to learn how to implement a 7-stage marketing system from Duct Tape Marketing capable of helping any business in any industry gain more sales. Patty specializes in working with advisors and experts, selling their time to clients. She helps get their content out of their heads and into the world so people can see how it’s valuable. She started as a self-employed...
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MORE 051: No, you don't need to be technical to use this tool | Anthony Lagoon
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Modern marketing isn’t just for tech-savvy coding experts, especially if armed with the right tools to be successful. In today’s episode of the MORE podcast, Ricardo is joined by the founder of creative agency Underbelly, Anthony Lagoon, to learn the tech tools and platforms he uses to be successful. The primary platform for today’s discussion? . Airtable helps automate processes within the company and links several different tools together. From sales funnel requests and client touchpoints to project management and potential roadmaps, Anthony maps out timelines a...
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MORE 050: Master this tool and change the way you do business | Miguel Lloyd
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All it takes is one tool to dramatically shift how you and your organization operate. In today’s episode of the MORE Podcast, Ricardo is joined by producer and visual storyteller, Miguel Lloyd, to discuss a tool he uses to perfect virtual meetings and video production. In the virtual world, Zoom is wildly popular for coordinating calls and video feeds. However, Miguel found Zoom too low-quality for what he needed. After looking for alternatives, he discovered , which offers more potential, qualities, and features that help him in multiple situations, meetings, and events. Who...
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MORE 049: Tools to help you grow rapidly | James Scherer
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Content creation is a necessary marketing component for almost any organization. Despite this, the nuances and specifications that can make content marketing effective are often lost in production. In today’s episode of the MORE Podcast, Ricardo is joined by the VP of Growth at , James Scherer, to discuss how he approaches content marketing and what tools he finds effective for content marketing professionals. is a powerful tool for SEO site performance optimization: This website can give insight into competitors’ and your own site’s Google rankings. Whether you actively create...
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MORE 048: Three Tools Recommended by an 11-Year-Old Success | Ari Krzyzek
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Whatever type of business you run, there are basic tools and systems that can make running your business a more (pun intended) seamless process. In today’s episode of the MORE podcast, Ricardo is joined by solopreneur-turned-brand consultancy founder, Ari Krzyzek, to discuss three universally beneficial tools companies should utilize, regardless of industry. Entrepreneurs figure things out. They find a way to stay on track and figure out what they want to do. Ari and her partner have been in business for 11 years, now with 12 people in their company, and she collaborates and works...
info_outlinePublic relations can be fun and engaging work. But the job also comes with monotonous activities that can drain any professional’s energy. This is a problem that WanderPR Ringleader Adriana Sol set out to solve by founding PR Sidekick - the ultimate support tool for public relations professionals.
Adriana realized PR involves a lot of monotonous work.
- Even worse, it’s expensive to do it all by hiring interns or junior employees.
- She saw a need in the industry, so she set out to create it herself.
- As the previous head of Miami’s PRSA chapter, she found professionals within her network to serve as beta testers.
- Now, she gets sales every time she goes to chapters meetings. Her other primary lead generation source is LinkedIn, by using both the Sales Navigator and Cleverly.
Sidekick is for all kinds of public relations professionals.
- Adriana developed Sidekick intending to make it affordable. Many professionals can’t afford to hire more staff or may thousands of dollars for a media database.
- Many nonprofit professionals also use Sidekick with great success, especially for one-person departments who could use the extra support.
- If you’re looking for an agency, Sidekick is not a substitute. It doesn’t write press releases, work with influencers, or set up events. But it’s great to help ease the burden many professionals might feel.
What are the specific things a professional can expect from the platform?
- Sidekick creates media lists based on criteria for your specific need.
- It generates reports to show coverage, exposure, and the work you’ve done.
- It also can provide media lists and create event listings on websites like NPR and local media channels to spread awareness.
- While it currently doesn’t integrate with other platforms, but who knows what the future holds.
Adriana’s tips to stay in business:
- Look for mentorship and leadership support; being good at something doesn't make you a good business owner.
- Hire help before you think you can afford it. The sooner you decentralize and designate essential tasks the better you’ll be.
- Take vacations, get an assistant, and set boundaries. Allow yourself to live a life apart from your business.
Adriana’s Book and Podcast Recommendations:
- Crime Junkie Podcast
- Up and Vanished
- Traction by Gino Wickman
- The E-Myth by Michael Gerber
Connect with Adriana on LinkedIn to stay up-to-date on her PR adventures. And visit Go to prsidekick.com for a free trial.