Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 2)
The Global Exhibitor Podcast
In Part 2 of this two-part interview, host talks with trade show strategist of in , during . Continuing our enlightening conversation with , we delve deeper into the world of exhibitions and client engagement in Australia. In this episode, you will join us for a conversation about: Insights garnered from advising and training clients on maximising returns The more selective approach to hospitality for trade shows in Australia How to maximize opportunities on the show floor Strategies and tactics that define successful exhibition experiences Gain a deeper understanding of the evolving...
info_outline
Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 1)
The Global Exhibitor Podcast
In Part 1 of this two-part interview, host talks with trade show strategist of in , during . During this conversation, shared insights into her journey, having co-founded with her stepfather, Chris Lamb some years ago. Their approach to the business is truly distinctive, placing strategy at the forefront – followed by outstanding design. Their forward-thinking mindset has positioned them ahead of the curve, consistently delivering clear value to their clients. In this episode, we discuss: The significance of a holistic approach to maximize opportunities on the show floor The shifting...
info_outline
Three Generations in Mexico with Francisco Collazo (Part 2)
The Global Exhibitor Podcast
This is Part 2 of a two-part interview with international industry leader and designer , Partner and CEO of in . In this fascinating conversation, shares his extensive journey into the exhibition industry, tracing the evolution of his career from its inception as a young boy working with his father. More than 40 years later, Francisco’s company is now well into its third family generation and has established an outstanding reputation for themselves globally in the industry. Host asks to share the transformative shifts he has witnessed in the Mexican exhibition landscape over the...
info_outline
Three Generations in Mexico with Francisco Collazo (Part 1)
The Global Exhibitor Podcast
This is Part 1 of a two-part interview with international industry leader and designer , Partner and CEO of in . In this fascinating conversation, shares his extensive journey into the exhibition industry, tracing the evolution of his career from its inception as a young boy working with his father. More than 40 years later, Francisco’s company is now well into its third family generation and has established an outstanding reputation for themselves globally in the industry. Host asks to share the transformative shifts he has witnessed in the Mexican exhibition landscape over the years,...
info_outline
Inside the Mind of Digital Genius Mazi Farzam
The Global Exhibitor Podcast
In this episode, host interviews digital genius, , CEO of , an agency based in . is focused on the intersection of science, technology, and storytelling. Under his leadership, has built a global reputation for content generation, user experience creation, visual effects, and immersive storytelling. works across a wide range of industries where their work finds application in museums, trade shows, executive briefing centers, and other types of experiences. is from the Middle East, but is an American now, having worked and traveled extensively around the world. He has a fantastic...
info_outline
How Mark Johnson is Shaping the Exhibition Industry
The Global Exhibitor Podcast
Industry veteran is re-shaping the world of exhibitions with his deep passion, foresight, and encompassing vision for the future. has garnered significant attention with his recent acquisitions of , as well as . In this episode, host asks Mark about his acquisition of , and how he is re-imagining the future of it. Mark introduces as the new CEO/President of , and talks about the unique and ongoing mission for the company. Mark’s fiery passion for the exhibition industry can be felt as he discusses a more inclusive future for EXHIBITOR – with the introduction of additional tools and...
info_outline
Perspectives from an Industry Legend: Benedict Soh
The Global Exhibitor Podcast
This is an interview with an industry legend, , Chairman and Co-Founder of , based in . In this episode, host and discuss the return of the industry since the brought the exhibition industry to a complete halt over two years ago. Shows and events are recovering well, with a number of large corporations hosting their own private customer events and product launches. Ben talks about the importance of , and the need as an industry to demonstrate excellent ROI for the client stakeholders. Ben talks about how the trade show industry has evolved over the years, and has excelled at integrating all...
info_outline
Straight Talk from Han Leenhouts (Part 2)
The Global Exhibitor Podcast
This is Part 2 of a two-part interview with author of , based in , . This is one of the most fun, exciting, and inspirational episodes that we’ve had on The Global Exhibitor Podcast! In this interview, hosted by , you can experience Han’s electric personality, and magnetic passion through his dynamic, engaging, and direct (Dutch) style. The primary focus of this episode is the importance of booth staff selection, training and engagement. In this episode, Jeff asks Han to differentiate between the Dutch culture and mindset in comparison to other countries in Europe. Han talks...
info_outline
Straight Talk from Han Leenhouts (Part 1)
The Global Exhibitor Podcast
This is Part 1 of a two-part interview with author of , based in , . This is one of the most fun, exciting, and inspirational episodes that we’ve had on The Global Exhibitor Podcast! In this interview, hosted by , you can experience Han’s electric personality, and magnetic passion through his dynamic, engaging, and direct (Dutch) style. The primary focus of this episode is the importance of booth staff selection, training and engagement. Han is focused on outcomes! But, far too many get it wrong! As part of his consultative, training, and coaching initiatives, Han works...
info_outline
Tradeshow Engagement Optimization with Lee Ali (Part 2)
The Global Exhibitor Podcast
This is Part 2 of an interview with of , based in . Host asks Lee about the Five E’s of Engagement, booth staffing recommendations, and getting the right people in the right places in an exhibit. Lee and Jeff discuss various outlooks regarding the attendee experience model in the post-COVID world. How have expectations of engagements and interactions changed during the past couple of years? What problems are we seeing now? And how are expectations continuing to change? It is more important than ever to staff your booth in the right way in order to achieve more successful outcomes. A...
info_outlineIn this episode, host Jeff Hannah interviews Martin Besaris (Martijn Besaris) of The Inside Standbouw, based in Amsterdam, The Netherlands. Martin describes the exhibition industry as the “best industry in the world” – and describes the amazing degree of fulfilment and excitement that it creates for him personally and professionally.
Jeff talks with Martin about how the Dutch have been dealing with the COVID-19 pandemic, and the never-ending stream of variants. They discuss it from an industry perspective, including how the government of The Netherlands worked with companies (early in the pandemic) to put together plans for dealing with employee reductions, finances, and business survival. Martin talks about the current outlook regarding recovery and return of the exhibition industry. He also discusses the return of international travel, and the administrative challenges with that.
Jeff and Martin take a deeper look into the Dutch mindset and culture regarding personal behavior, freedoms, and lack of written rules. People in the society are generally free to “do as they please” in terms of beliefs and behaviors. The Dutch tend to have a strong outlook on business, with a high degree of focus on international. Education is important and expected. It is typical to start learning English and German in preschool. Martin also talks about similarities and differences the Dutch have with other European countries as well as the USA.
Recent societal and business shifts in The Netherlands has led to more people working with their “heads” instead of their “hands.” This (along with the pandemic) has created a shortage of carpenters and other skilled craftspeople, especially for the exhibition industry. Martin urges industry associations, companies, and individuals to make a more concerted effort to expose youth to this unique industry so that they can consider it as a career option. He discusses how this industry is fun, beautiful and exciting – and offers a very broad range of exposure to other industries.
Martin talks about the various languages that he speaks, as well as how he found his way into the exhibition industry, with the help of The Inside founder, Michael Hermans. Martin discusses his current role, which primarily focuses on international sales.
Jeff asks Martin for his insights into trends and developments that he is seeing in the industry across Europe – and recommendations on how companies should adjust their approach. They discuss the value of good exhibit design and the importance of differentiation and the need to quickly capture attention on the show floor. Martin believes that companies need to more carefully consider the geographic location of where a show is located, and the targeted attendees. Too often companies create graphics in their own native language, which is okay for some situations. But in others, it’s not the best approach (i.e. Germany). Either way, companies generally use too much written text (copy) for their graphics, which nearly always gets overlooked. QR codes are growing in popularity, especially during COVID.
The Inside Standbouw (Stand Builder) has been in business for more than 25 years, and provides turn-key services for exhibitions, interiors, and events in The Netherlands, across Europe, Asia, the Middle East, and in many other locations. Michael Hermans is the founder, and owner / CEO. The Inside is well known for their award-winning design capabilities and their thoughtful, strategic, comprehensive approach to projects.
This interview was recorded during EDPA ACCESS 2021 at the The Diplomat Beach Resort Hollywood Curio Collection in Hollywood, Florida with host Jeff Hannah.
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/martijnbesaris/