Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 2)
The Global Exhibitor Podcast
In Part 2 of this two-part interview, host talks with trade show strategist of in , during . Continuing our enlightening conversation with , we delve deeper into the world of exhibitions and client engagement in Australia. In this episode, you will join us for a conversation about: Insights garnered from advising and training clients on maximising returns The more selective approach to hospitality for trade shows in Australia How to maximize opportunities on the show floor Strategies and tactics that define successful exhibition experiences Gain a deeper understanding of the evolving...
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Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 1)
The Global Exhibitor Podcast
In Part 1 of this two-part interview, host talks with trade show strategist of in , during . During this conversation, shared insights into her journey, having co-founded with her stepfather, Chris Lamb some years ago. Their approach to the business is truly distinctive, placing strategy at the forefront – followed by outstanding design. Their forward-thinking mindset has positioned them ahead of the curve, consistently delivering clear value to their clients. In this episode, we discuss: The significance of a holistic approach to maximize opportunities on the show floor The shifting...
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Three Generations in Mexico with Francisco Collazo (Part 2)
The Global Exhibitor Podcast
This is Part 2 of a two-part interview with international industry leader and designer , Partner and CEO of in . In this fascinating conversation, shares his extensive journey into the exhibition industry, tracing the evolution of his career from its inception as a young boy working with his father. More than 40 years later, Francisco’s company is now well into its third family generation and has established an outstanding reputation for themselves globally in the industry. Host asks to share the transformative shifts he has witnessed in the Mexican exhibition landscape over the...
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Three Generations in Mexico with Francisco Collazo (Part 1)
The Global Exhibitor Podcast
This is Part 1 of a two-part interview with international industry leader and designer , Partner and CEO of in . In this fascinating conversation, shares his extensive journey into the exhibition industry, tracing the evolution of his career from its inception as a young boy working with his father. More than 40 years later, Francisco’s company is now well into its third family generation and has established an outstanding reputation for themselves globally in the industry. Host asks to share the transformative shifts he has witnessed in the Mexican exhibition landscape over the years,...
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Inside the Mind of Digital Genius Mazi Farzam
The Global Exhibitor Podcast
In this episode, host interviews digital genius, , CEO of , an agency based in . is focused on the intersection of science, technology, and storytelling. Under his leadership, has built a global reputation for content generation, user experience creation, visual effects, and immersive storytelling. works across a wide range of industries where their work finds application in museums, trade shows, executive briefing centers, and other types of experiences. is from the Middle East, but is an American now, having worked and traveled extensively around the world. He has a fantastic...
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How Mark Johnson is Shaping the Exhibition Industry
The Global Exhibitor Podcast
Industry veteran is re-shaping the world of exhibitions with his deep passion, foresight, and encompassing vision for the future. has garnered significant attention with his recent acquisitions of , as well as . In this episode, host asks Mark about his acquisition of , and how he is re-imagining the future of it. Mark introduces as the new CEO/President of , and talks about the unique and ongoing mission for the company. Mark’s fiery passion for the exhibition industry can be felt as he discusses a more inclusive future for EXHIBITOR – with the introduction of additional tools and...
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Perspectives from an Industry Legend: Benedict Soh
The Global Exhibitor Podcast
This is an interview with an industry legend, , Chairman and Co-Founder of , based in . In this episode, host and discuss the return of the industry since the brought the exhibition industry to a complete halt over two years ago. Shows and events are recovering well, with a number of large corporations hosting their own private customer events and product launches. Ben talks about the importance of , and the need as an industry to demonstrate excellent ROI for the client stakeholders. Ben talks about how the trade show industry has evolved over the years, and has excelled at integrating all...
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Straight Talk from Han Leenhouts (Part 2)
The Global Exhibitor Podcast
This is Part 2 of a two-part interview with author of , based in , . This is one of the most fun, exciting, and inspirational episodes that we’ve had on The Global Exhibitor Podcast! In this interview, hosted by , you can experience Han’s electric personality, and magnetic passion through his dynamic, engaging, and direct (Dutch) style. The primary focus of this episode is the importance of booth staff selection, training and engagement. In this episode, Jeff asks Han to differentiate between the Dutch culture and mindset in comparison to other countries in Europe. Han talks...
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Straight Talk from Han Leenhouts (Part 1)
The Global Exhibitor Podcast
This is Part 1 of a two-part interview with author of , based in , . This is one of the most fun, exciting, and inspirational episodes that we’ve had on The Global Exhibitor Podcast! In this interview, hosted by , you can experience Han’s electric personality, and magnetic passion through his dynamic, engaging, and direct (Dutch) style. The primary focus of this episode is the importance of booth staff selection, training and engagement. Han is focused on outcomes! But, far too many get it wrong! As part of his consultative, training, and coaching initiatives, Han works...
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Tradeshow Engagement Optimization with Lee Ali (Part 2)
The Global Exhibitor Podcast
This is Part 2 of an interview with of , based in . Host asks Lee about the Five E’s of Engagement, booth staffing recommendations, and getting the right people in the right places in an exhibit. Lee and Jeff discuss various outlooks regarding the attendee experience model in the post-COVID world. How have expectations of engagements and interactions changed during the past couple of years? What problems are we seeing now? And how are expectations continuing to change? It is more important than ever to staff your booth in the right way in order to achieve more successful outcomes. A...
info_outlineThis is Part 2 of a two-part interview with Han Leenhouts author of Sales & Pepper, based in The Hague (Den Haag), The Netherlands.
This is one of the most fun, exciting, and inspirational episodes that we’ve had on The Global Exhibitor Podcast! In this interview, hosted by Jeff Hannah, you can experience Han’s electric personality, and magnetic passion through his dynamic, engaging, and direct (Dutch) style. The primary focus of this episode is the importance of booth staff selection, training and engagement.
In this episode, Jeff asks Han to differentiate between the Dutch culture and mindset in comparison to other countries in Europe. Han talks about what Americans might not understand when working with the Dutch. They talk about the direct communications style, and the importance of being authentic and genuine.
Han emphasizes the importance of booth staff training and what the process generally looks like – involving both pre-show training as well as on-site coaching. He talks about setting goals for the show and how to measure where those goals are met.
Han elaborates on how asking the “right” questions is an important step in learning how to engage with people you have never met before. The right questions help to quickly qualify your potential leads and determine where to take the conversation. Han is a firm believer in being bold, taking risks, and stepping out of your comfort zone – which is what it takes in order to be really successful in trade show marketing.
As a side note, Jeff and Han briefly discuss perspectives on the war in Ukraine, as well as how Dutch DJ’s compare to others in the world! You don't want to miss that!
Han Leenhouts is an internationally acclaimed author, keynote speaker, trainer, and coach in the trade show industry. Han is the author of Sales & Pepper, a book focused on the best ways to engage with people on the trade show floor, in conjunction with an effective exhibit. He is also the author of Peppertalk 2.0, which is focused on open-ended, thought-provoking questions which can be used to effectively engage with others on the show floor. Han owns Sales & Pepper, a training and coaching firm based in The Netherlands.
This interview was recorded live in Las Vegas at the luxurious Mandalay Bay Resort & Casino, with host Jeff Hannah. Please also join us for Part 1 of this interview with Han Leenhouts.
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/hanleenhouts/
Website: https://salesandpepper.com/