GS 196 - The Perfect Timing For Planting Seeds Of Success
Global Studio Marketing Podcast
Release Date: 04/21/2023
GS 221 - Mastering The Margins In Business
Global Studio Marketing Podcast
It's pretty common for business owners to discuss with pride their growth in terms of revenues. "Our revenues have gone up by 18% this year," they might say with a glad nod in their head. And while this is both admirable and good news, it's not terribly indicative of how well the business is doing. For instance, revenue growth will almost always spike naturally with a brand new business. And that 18% year-over-year growth...that's probably underperforming for a startup. Also, what is missing with a report in revenue growth, is how much it cost to chase down that increase in business. If your...
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GS 220 - The Marketing Lesson Of Big Blue
Global Studio Marketing Podcast
There is a company named International Business Machines...you know them as IBM...and there was a time when they ruled in the world of enterprise level computing. They still serve as one of the most prestigious and well performing companies in the world. But there was a time in the 80's during the early days of selling servers for large corporations that they absolutely reined supreme. It was a time when they were known simply as Big Blue. As a result of their dominance in the market, they had a sales and marketing slogan, that was partially based on humor, and mostly based on stone cold...
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GS 219 - The Surprising Two Step Response To Lagging Sales
Global Studio Marketing Podcast
No one wants to be losing in business. Typically, losing is accompanied with the pain of getting hit negatively in the bank account. When you look at your year-over-year revenue charts, you want those arrows to be pointing up. You don't want to see them pointing down, and your spreadsheets covered with red ink. So what you do if your sales are disappointing? How do you respond if your revenues are retreating? Join Michael as he provides a most surprising answer.
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GS 218 - The Marketing Revelation Of The Wind And The Sails
Global Studio Marketing Podcast
There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you. There are those sweet moments in the life of an entrepreneur when the business is growing at an unbelievable pace. The markets and the momentum are all going your way. But what happens when they suddenly are not? What is your response when times get tough? Hopefully, you have marketing strategy designed to respond appropriately. This is what the best performing, most resilient companies depend on when things...
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GS 217 - Two Guiding Words For Successful Marketing
Global Studio Marketing Podcast
There are a plethora of shiny objects in the sales and marketing universe these days. There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention. It seems like everyone has some trick, hack, or groundbreaking new innovative approach. However, after the smoke clears and the mirrors are taken down, the foundations of marketing brilliance always survive the course of time. Those businesses that keep focused on these fundamentals are the ones that are able to experience long-term, sustainable profitability. In fact, you can boil down long-term...
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GS 216 - The Secret To Earning A Customer For Life
Global Studio Marketing Podcast
One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value". This is a reference to the average overall revenue generated by customers who stay with your business for an extended period of time. The assumption is that during this time of being a happy customer, they will continue to make transactions and their value to you will increase month by month and year by year. This is why the best businesses have customers that stay with them a long, long time. But how do you go about retaining customers while your competitors are trying...
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GS 215 - The Soundboard Strategy Of Winning Sales
Global Studio Marketing Podcast
What makes marketing and sales so difficult in these times is there are so many moving parts. As in...there are literally thousands if not millions of moving parts in any effort you'll be making to communicate your value for the purpose of winning sales. Not only do you have multifaceted messaging for your products, services and business mission overall, but there are a vast array of ways to communicate these ideas from which you much choose wisely. This isn't even factoring in competitive influences, constant market shifts, and the fact that every new idea and process has a shelf life. So...
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GS 214 - Making Your Business The Clear Choice
Global Studio Marketing Podcast
When it comes to being successful in business the bar is much higher than simply "getting the sale". Not only do you want them to say "YES" to you, but you want them to do it with clarity and confidence. Having a "barely YES" enter your building can create many issues and can lead to the sale ultimately being unprofitable. Why get the sale at all...if you can can't thrill your customer...and make it profitable as well? So...in order to achieve the goal of having them say YES with clarity and confidence...you have to win a major battle. Join Michael as he reveals the battle you must win to earn...
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GS 213 - How To Save A Fortune On Your Marketing
Global Studio Marketing Podcast
Have you ever asked yourself the question: "Why does marketing have to be so expensive?" This concern has been voiced by millions of entrepreneurs through the years. The truth in advertising is that it rarely pays a return on your investment. At least not the first time around. In most cases, you're doing well to break even on your advertising efforts, and oftentimes it's not until the second, third and even fourth purchase when that new customer acquisition strategy is making you a profit. Why is this so? The answer to this question is critical for you to understand. And, even more...
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GS 212 - Beware Of The Marketing Parrots
Global Studio Marketing Podcast
One of the most important elements of being a winning business owner is learning all you can about marketing. Marketing is the pathway to success for your organization. It doesn't matter...sadly...how tremendous your innovation is on its own. If you can't market it properly, it won't get out of your garage. You would be shocked to know how some of the world's greatest inventions struggled to get off of the ground. Even the best ideas need high level marketing. So, in order for you to find success with your business, you need to develop skills and strategies for effective marketing....
info_outlineMany successful entrepreneurs make the very same mistake with it comes to marketing.
This error, ultimately impacts their future success and causes them serious challenges down the road.
If you can learn from their fundamental mistake, it will dramatically and positively impact your sales for many years to come.
It comes down to having perfect timing when it comes to planting seeds of success. If you get this right in your business, you have a good chance of winning where too many others fail.
Join Michael as he talks about one of the most critical elements of having steady and predictable revenue gains in your company.