A Revolutionary Interdisciplinary Care Model for Soldiers with Traumatic Brain Injuries
Release Date: 10/28/2022
Episode 8: From Medicine to Multifamily — How One Entrepreneur Is Building Legacy Through Apartments
The Potentializer Podcast
What happens when a 35-year career in medicine meets the freedom and opportunity of real estate? In this inspiring episode, Lance sits down with Alan H., a seasoned healthcare executive who’s turning decades of leadership, grit, and “man-in-the-arena” mindset into a new mission: building wealth, time freedom, and legacy through apartment investing. Alan shares his journey from managing physicians to managing properties, the lessons he’s carried from entrepreneurship to real estate, and how small apartments are helping him create both financial...
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Episode 7: From Data to Deals — How “Jack & Jill” Built a Land Empire from the Back of a Boat with Jack Butala & Jill DeWit
The Potentializer Podcast
What if you could flip land from anywhere in the world — even from the back of a boat? In this episode, Lance talks with Jack and Jill, the powerhouse couple behind Land Academy, who’ve completed over 16,000 land transactions and built a thriving community of data-driven investors. They share how they turned recession setbacks into opportunity, what makes land the simplest and most overlooked niche in real estate, and why their business model thrives on partnerships, precision, and a little bit of humor.
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Episode 6: Acres of Diamonds: Turning Life’s Setbacks into Side Hustles with Bart Merrell, The Side Hustle Samurai
The Potentializer Podcast
In this episode of The Potentializer Podcast, Lance Edwards sits down with Bart Merrell—international entrepreneur, author, and the “Side Hustle Samurai.” Bart is on a mission to help people create financial security by monetizing what they already know, already do, and already love. From growing up on a pig farm in New Mexico, to DJing as a teen, to bungee-jumping in Japan, Bart has turned life’s opportunities (and even its setbacks—including the amputation of his leg) into income streams. His philosophy is simple but powerful: when life gives you lemons, build a lemonade stand and...
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Episode 5: Designing Freedom: From Corporate Career to Strategic Private Investing with Bryan Hancock
The Potentializer Podcast
Episode 5: After two decades in high-level roles at Microsoft, Dell, and Schwab, Bryan Hancock stepped into the world of private investing—without quitting his corporate job. In this episode, Bryan joins Lance to share how high-income professionals can use oil & gas, real estate, and smart tax strategies to unlock financial freedom without walking away from their careers. Learn how to shift your mindset, build alternative income streams, and take control of your wealth future—on your terms.
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Episode 4: From Breakdown to Breakthrough — How Shelly Schilson Turned Adversity into Apartment Success
The Potentializer Podcast
About This Episode: In Episode 4 of The Potentializer, Lance Edwards sits down with small apartment investor Shelly Schilson for a candid, vulnerable, and powerful journey of transformation. From a one-two punch of a cancer diagnosis and job loss to owning a notorious 13-unit former motel, Shelly shares how she rebuilt from the ground up—both financially and personally. She reveals the mindset shifts that took her from “I’m just a bookkeeper” to a confident investor scaling toward 100+ units. Along the way, you’ll learn how faith, grit, and the courage to evict toxic...
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Episode 1: From Greenlight REI to The Potentializer - Why The Real Estate Industry Needs a New Model
The Potentializer Podcast
In this inaugural episode, Lance Edwards introduces The Potentializer, a reimagined podcast born from the evolution of Greenlight REI. With two decades of real estate experience, Lance shares why the traditional real estate coaching model is outdated—and how the future lies in collaborative platforms, small apartment investing, and unlocking untapped potential in people, properties, and partnerships. Whether you're just getting started or scaling your portfolio, this episode sets the stage for smarter, legacy-driven wealth building.
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Episode 3: From Property to Platform: How to Stop Doing Deals and Start Building a Scalable Business
The Potentializer Podcast
In Episode 3 of The Potentializer, Lance Edwards breaks down the essential mindset shift from owning isolated properties to building scalable small apartment businesses through platforms. He explains why the one-man-band landlord model leads to burnout and plateau, and reveals how adopting a platform approach — leveraging systems, partnerships, AI, and credible teams — unlocks sustainable growth and freedom. Featuring real-life stories from his network and a glimpse into his own transformation, Lance equips listeners with the tools and mindset to multiply their impact, income, and...
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Episode 2: The One-Man-Band Landlord Is Dead—Here’s What Replaces Him
The Potentializer Podcast
In Episode 2 of The Potentializer, Lance Edwards explores the outdated and exhausting model of the 'one-man-band landlord' and introduces a smarter, scalable alternative: the Small Apartment Symphony. Drawing from real examples and his own journey, Lance illustrates how collaboration, platforms, partnerships, and AI create the leverage necessary to scale without burnout. Whether you’re just getting started or already in the game, this episode lays out the structure needed to grow your income, authority, and freedom—without doing it all alone.
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Unlocking Real Estate Secrets: The Power of Land Trusts
The Potentializer Podcast
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Unlocking the Secrets of Mobile Home Park Investment
The Potentializer Podcast
info_outlineUndoubtedly you've heard about soldiers who have returned from deployments with physical injuries – injured or missing limbs, vision, hearing, etc. But some injuries are significantly harder to see. A substantial number of soldiers experience traumatic brain injuries caused by an accident or explosion.
Since the injuries are invisible, they are harder to identify and treat. Often the symptoms are observed by friends, family members, and coworkers who witness a concerning change in personality or habits. Sometimes the injury manifests as atypical aggression or radical mood swings. Other times symptoms may be confusion, memory loss, and sleep disorders.
What is apparent is that many different medical fields may be required to heal the injuries. This need is what makes Intrepid Fallen Heroes Fund so unique.
The Intrepid Fallen Heroes Fund builds beautiful, comfortable medical facilities adjacent to military bases. The aesthetics of the buildings are essential to provide an inviting atmosphere to injured soldiers who may be wary of therapy due to the stigmatization of psychological treatments.
The revolutionary and unique interdisciplinary care model is even more critical to the program's success. Interdisciplinary care enables the treatments to be holistic and comprehensive.
The efficacy of the interdisciplinary model is apparent from the success rate. A recent scientifically-based study showed that 90% of those treated continue their service. In addition, many of the 10% that don't return to service have other injuries that prohibit them from returning to active duty.
Aside from continuing their service, the treated soldiers preserve their families and live fulfilling and happy lives.
Highlights from the Interview:
01:25 The mission of the Intrepid Fallen Heroes Fund
03:03 History of the organization and the focus on traumatic brain injury
11:28 Active duty military with “invisible wounds of war” are served
13:58 A revolutionary model of care is used: “patient-centered interdisciplinary medical care”
15:43 A study shows 90% of patients treated are able to continue their service
19:55 The study focused on 7 specific symptoms and showed significant reduction in all symptoms
24:16 Kyle shares Pete’s story
25:55 Kyle shares Steve’s story
27:26 Here’s where to donate: www.fallenheroesfund.org. The organization consistently receives an A or A+ rating from Charity Navigator.
30:54 How the project addresses and mitigates the stigma of psychological care
35:06 Headquarters is located on the gallery deck of the Intrepid Museum aircraft carrier in NYC.
Lance is a long-term supporter of the Intrepid Fallen Heroes Fund. One way you can support the organization is by donating to www.FallenHeroesFund.org. In return, Lance will send you a FREE copy of his best-selling book, “How to Make Big Money in Small Apartments.” Visit www.FreeApartmentsBook.com after you make your donation.