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$100K/ year vs. $100K/ mo. marketing for cleaning companies: Episode 1289

Grow My Cleaning Company's Podcast

Release Date: 06/18/2025

The #1 Killer for Marketing in Cleaning Company Owners: Episode 1300 show art The #1 Killer for Marketing in Cleaning Company Owners: Episode 1300

Grow My Cleaning Company's Podcast

In this episode, Mike Campion and Jackson Pinkoski dive into the real reason most cleaning company marketing fails — and it’s not what you think. Spoiler: it’s all about data (or the lack of it). They unpack why guessing doesn’t work, how to set real expectations, and what it takes to make your marketing “unreasonably” successful. You’ll learn how to track what matters, test smarter, and stop blaming Facebook ads for bad results. If you want real marketing wins that last, this episode’s for you. Let’s stop hoping and start knowing what works!   Love the idea, but find it...

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Why most cleaning companies plateau at $10-$25K/ mo and how to break through: Episode 1299 show art Why most cleaning companies plateau at $10-$25K/ mo and how to break through: Episode 1299

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Why do so many cleaning business owners get stuck between $10K–$25K/month? In this episode, Mike Campion breaks down the real reasons—and spoiler alert, it’s not just about getting more clients. From fixing your financial foundation to simplifying your scheduling, Mike and Lindsay share the hard truths (and simple fixes) that help cleaning companies grow. They also tackle common mistakes like switching to commercial cleaning for the wrong reasons and waiting too long to raise prices. If you're ready to stop spinning your wheels, this one’s for you. Listen now and get unstuck for good!...

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How Erin Scaled Her Cleaning Company the Smart Way: Episode 1298 show art How Erin Scaled Her Cleaning Company the Smart Way: Episode 1298

Grow My Cleaning Company's Podcast

In this episode, Mike Campion chats with Erin Broderick, founder of BG Custodial, who’s built a commercial cleaning business that scrubs 250,000 square feet a day. Erin opens up about her journey from doing the cleaning herself to leading a growing team—and what it really takes to level up as a business owner. They dive into why she chose commercial over residential cleaning, how she thinks about hiring in a tough labor market, and why building a strong culture matters more than pay alone. Plus, Mike shares no-fluff advice on how to talk to clients about rising wages and pricing. It’s...

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The Real Story Behind Henry’s Business Leap: Episode 1297 show art The Real Story Behind Henry’s Business Leap: Episode 1297

Grow My Cleaning Company's Podcast

In this powerful replay, Mike Campion sits down with Henry Johnson of Squeak & Soulz Floor Care Solutions to talk about how he turned his floor-cleaning skills into a full-blown business. Henry shares how he left his job at Georgia Tech and went all-in on entrepreneurship — no safety net, just hustle. Mike dives into why subcontracting can be a trap and breaks down the 50/30/20 rule every cleaning company owner needs to know. If you’re tired of doing all the work and still feeling stuck, this episode is for you. Get ready to shift your mindset from floor tech to business owner. This...

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Why Your Cleaning Company is Stuck: Episode 1296 show art Why Your Cleaning Company is Stuck: Episode 1296

Grow My Cleaning Company's Podcast

Feeling stuck in your cleaning biz? In this episode, Mike Campion and Suzanne Bandick break down the real reasons you're spinning your wheels — and it’s not what you think. From clashing goals to sneaky beliefs that hold you back, they’ll help you spot what’s really going on under the hood. You'll learn how to align your actions with your true goals, ditch habits that no longer serve you, and say no to distractions that steal your success. If you're ready to work less, earn more, and finally move forward, this episode is your jumpstart. Let’s get you unstuck, Cleaning Nation!  ...

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Referrals That Work: The System Every Cleaning Business Needs: Episode 1295 show art Referrals That Work: The System Every Cleaning Business Needs: Episode 1295

Grow My Cleaning Company's Podcast

In this episode, Mike Campion and Tracey Thompson dive into the power of referrals—and how most cleaning business owners are doing it all wrong. They explain why referrals aren’t about begging but about building real relationships that lead to long-term success. You’ll learn how to shift your mindset, create a simple system, and start asking (and giving!) the right way. Plus, Mike shares why referrals alone won’t grow your business—and what to do instead. Whether you're brand new or scaling fast, this episode is packed with real talk and practical steps to get better clients and even...

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Why Recurring Revenue Is the Only Way to Win in the Cleaning Game: Episode 1294 show art Why Recurring Revenue Is the Only Way to Win in the Cleaning Game: Episode 1294

Grow My Cleaning Company's Podcast

In this powerhouse episode, Mike Campion sits down with Alana and Cody Knox, owners of Knox Professional Cleaning, to talk about scaling a cleaning business the right way. They dive into the challenges of growing in a small town, why recurring revenue beats one-time jobs every time, and how niching down is the secret to real success. Mike doesn’t sugarcoat anything—he gets real about pricing, mindset, and why trying to “do it all” is a recipe for burnout. If you’re stuck juggling post-construction gigs or charging too little, this one’s for you. Learn how to stop competing on price...

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What it REALLY takes to get a million dollar cleaning business: Episode 1293 show art What it REALLY takes to get a million dollar cleaning business: Episode 1293

Grow My Cleaning Company's Podcast

What does it really take to build a million-dollar cleaning company? In this episode, Mike Campion and Lindsay Bjorklund tackle real questions from real cleaning business owners and break down how successful companies think differently. From avoiding costly client cancellations to cracking the code on landing bank contracts, Mike shares systems and mindset shifts that scale. He also answers whether social media (like TikTok) is worth your time—and the answer may surprise you. If you're ready to stop thinking like a $10K-a-month business and start acting like a $100K-a-month pro, this episode...

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The Simple Shift That Changed Everything for Shawn Allman: Episode 1292 show art The Simple Shift That Changed Everything for Shawn Allman: Episode 1292

Grow My Cleaning Company's Podcast

In this episode, Mike Campion chats with Shawn Allman, owner of Polished Home in Manhattan, Kansas. Shawn shares how she went from feeling stuck at 20 clients and drowning in stress to doubling her revenue while cutting her work hours in half. She reveals the mindset shifts, simple systems, and team support that helped her break through her self-imposed ceiling. If you've ever felt like the only way to grow is to hustle harder, this episode will prove otherwise. Shawn’s story is proof that you don’t have to do it all — and you definitely don’t have to do it alone. Tune in for real...

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How to Fix What’s Not Working in Your Cleaning Business: Episode 1291 show art How to Fix What’s Not Working in Your Cleaning Business: Episode 1291

Grow My Cleaning Company's Podcast

In this episode, Mike Campion is joined by Suzanne Bandick to help you fix the parts of your cleaning business that just aren’t working. Whether it’s bad clients, sloppy cleaners, or feeling burned out, they walk through a simple 5-step process to take back control. You’ll learn why ignoring problems never works, how to make a real decision to change, and the secret power of shifting your mindset. They also dig into why action without clarity leads to burnout—and how to avoid that trap. If you’re ready to work less, feel better, and grow smarter, this one’s a must-listen. Love the...

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More Episodes

In this episode, Mike Campion and marketing guru Jackson Pinkoski break down the real difference between making $100K a year and $100K a month in your cleaning business. Spoiler alert: it’s not about fancier ads or flashier funnels—it’s about getting profitable, knowing your numbers, and building boring but repeatable systems that work. They dive into why your business needs solid foundations before scaling and how chasing shiny objects can wreck your growth. Jackson shares real examples, tough love, and what actually works. If you want to grow without losing your mind, this is a must-listen.


Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here