Libsyn Directory

#28 Everything You Need to Know to Start a Podcast for Your Company

Release Date: 02/02/2021

The Content Lab

When is a social strategy the right way to go and when is SEO the right way? We’re joined by Ashley Rector, CEO of Quimby Digital, for a fun convo between agencies about the pros and cons of each of our approaches. We dive into: When we each recommend our clients DON’T use our services Tips for SEO best practices on social media The best ways to use paid ads and social content for lead generation Ashley’s unconventional journey to owning an agency How much you should spend on ads What ROI you can expect from social channels and paid ads Creative ways Ashley is using AI for work Show...

Building An Audience By Saying The Quiet Part Out Loud

The Content Lab

What happens when you stumble into content creation, and suddenly thousands of women see their story in yours? In this episode, Nora Schlesinger and Lindsay Rios sit down with Paige Connell, a content creator who built a deeply resonant platform by talking candidly about motherhood, mental load, and the invisible work so many women carry. Paige shares how she unintentionally grew her following, and how she balances authenticity, boundaries, and burnout as a creator. In this episode, we talk about: How Paige grew her platform through authentic content Why “mental load” content...

Welcome to The Content Lab

The Content Lab

We're not going anywhere... but our name is. After years as the Growth Machine Marketing Podcast, we're rebranding to something that better reflects what this show has become: a space to explore how real people use content to build meaningful brands. In this short episode, you'll hear why the change felt necessary, what you can expect going forward, and why we're so excited about the future of The Content Lab. Thanks for being here! Links: MBE Group:

#46 Lessons From a Merger Pt. 2: The Buyer Side

The Content Lab

Frank Buscemi and Tom Eisbrenner from MBE Group share their POV of the acquisition of Growth Machine. We talk about how the merger process went on their end of things as the buyers, covering: Why they wanted to buy us How they chose Growth Machine Their biggest fears in the buyout process What they learned merging our two companies Advice for business owners looking to acquire a company Show Notes (1:35) You’ve heard the acquisition story from the Growth Machine side, but this time, hear it from the MBE Group side. (1:57) Meet Tom, our President, and Frank, our CEO, as they share their...

#45 Mailbag: Subpar Website, Optimizing for AI, and Selling Your Company

The Content Lab

It’s Q&A time! Nora and Heather tackle listener questions, including: How do you build a better content strategy when your current content is suffering? Should I be optimizing for Google Gemini, Perplexity, and other AI tools? I have a limited budget and want to do SEO, paid ads, and social media, but can’t afford all of them. Where is the best place to start? If you plan to sell in the future, what should you be doing now to prepare and put your agency in an attractive position to be acquired? What is the best lesson/resource to teach yourself SEO? Show Notes (1:45) Today’s...

#44 How to Make Sure Your Content Agency Doesn’t Fire You

The Content Lab

Want to make sure your content agency doesn’t fire you? This week, Heather and Nora are breaking down the must-haves every business needs before diving into content marketing. Without them, you might be setting yourself up for failure. From choosing the right CMS to nailing your brand voice, we’re covering everything that makes content agencies want to keep working with you for a long time. Show Notes: (1:04) So you've decided to hire a content agency. That's great! In this episode, we're giving our tips on what you can do to build a lasting partnership. (2:46) Before you invest in any...

#43 Setting Yourself Apart and Getting Hired as a Freelance Writer

The Content Lab

As our VP of Content, Heather has hired hundreds of writers in all sorts of niches. There are writers who pop right off the page and make her want to talk to them immediately, and there are writers who get disqualified before she’s even opened their portfolio. She’s sharing all her tips and answering new freelancers’ questions in this advice-packed episode. You’ll walk away knowing how to structure an application to a freelance writing job and how to communicate your eagerness without looking too desperate. In this episode: Advice from working freelance writers How to stand out from...

#42 Lessons From a Merger

The Content Lab

We’re being acquired, and we’re spilling all the tea about what the process was like from start to finish! Nora will go over how she knew it was time to sell the company, how it felt going through the acquisition process, and what she learned along the way. Show Notes: (1:02) Big news at Growth Machine! We will share our experience and takeaways for you out there who may be going through or are considering an acquisition. (2:11) Nora talks us through the process of being acquired and how long it took. (4:57) How did we come to this decision to join another company? (12:05) Nora shares her...

#41 How Do You Become a LinkedInfluencer?

The Content Lab

Heather, Lindsay, and Nora spent a few months trying to post on what could be considered the lamest social media of them all: LinkedIn. We all took different approaches and each found at least some degree of success building up a LinkedIn network and getting more followers. We share what worked, what miserably failed, and our pleasant surprises in navigating the cringey waters of LinkedIn. Show Notes: (1:01) You guessed if from the title… today we’re talking about our journeys on LinkedIn! (2:20) Lindsay kicks us off by sharing why she began using LinkedIn a year ago, and what her...

#40 Our Own Blog Used to Suck

The Content Lab

Welcome back to the Growth Machine Marketing Podcast! In this episode, we’re peeling back the curtain on a project near and dear to us: Transforming our own blog into a high-performing, strategic asset. It’s a story of starting from scratch, building a strategy, and practicing what we preach. You’ll hear from our Senior Director of Client Strategy, Leilani, on how she spearheaded our blog’s overhaul. Plus, we're dropping the deets on the tangible results we’ve achieved—from ranking competitive keywords to increasing our blog's traffic by 65%—and how we’re keeping the momentum...

More Episodes

How meta: a podcast about podcasting. If you’re thinking of launching your own show, start here. Amanda Natividad, Head of Marketing for Growth Machine, talks with Tristan Pelligrino, Co-founder of Motion, a done-for-you B2B podcast agency.

We talk about:

Why your podcast needs a theme statement
Metrics to track
3 phases of podcast content
Motion’s new podcasting course!

...and we do a speed round of podcast FAQs.

And good news: Growth Machine listeners get an exclusive offer for Motion’s B2B podcast course! Simply use code GM30 at checkout to get 30% off.

Show notes:

1:03 - What does it mean to have a done-for-you podcasting service?

3:58 - How transparency leads to trust.

8:24 - Creating your ‘theme statement’ starts with two questions: Who are you trying to help and where do they want to go?

11:46 - You’re not the hero of the story. Womp womp.

16:39 - The importance of genuine curiosity towards crafting each episode.

20:45 - Which metrics are most important when tracking the success of your podcast, and what about metrics that are immeasurable?

26:28 - Setting short-term and long-term KPI goals when you’re starting from scratch.

28:52 - Getting the most out of your podcast content through 3 phases: repurposing, distribution, and enrichment.

30:47 - The importance of consistency.

35:42 - Playing into different ways of interacting with your audience and guests to complement the traditional format of the podcast.

39:54 - In speed round style, Tristan answers all the getting-started podcast questions you’ve always wanted to ask.

Want Motion’s B2B course? Growth Machine listeners get an exclusive offer! Use code GM30 at checkout to get 30% off.

Show notes:

Links:

Connect with Tristan Pelligrino:

Growth Machine & Amanda Natividad:

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