Solving the Leadership Crisis Session 2
The Guts and Glory Show
Luis Scott is the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. He has helped hundreds of law firms in the US reach multiple seven figures in revenue in less than two years. As a former lawyer, Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… Despite initial traction, many businesses plateau...
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Solving the Leadership Crisis
The Guts and Glory Show
Luis Scott is the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. He has helped hundreds of law firms in the US reach multiple seven figures in revenue in less than two years. As a former lawyer, Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… Sometimes, the bottleneck in businesses isn’t...
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Exploring Business Growth Opportunities: A Compilation of Insights
The Guts and Glory Show
Luis Scott is the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. He has helped hundreds of law firms in the US reach multiple seven figures in revenue in less than two years. As a former lawyer, Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… When it comes to building and growing a business, a...
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Developing Passive Income Through eCommerce
The Guts and Glory Show
Will Basta is the Partner and Chief Business Officer at ACV (Accelerated eCommerce Ventures), an e-commerce growth agency driving innovative solutions for its portfolio companies. As an entrepreneur and venture capitalist, he has more than 10 years of experience spearheading startups and driving growth in the digital space. Will also advocates for clean water initiatives and Pit Bull rescue programs. In this episode… Some people stuck in the 9-5 grind want a “get-rich-quick” solution. While such shortcuts don’t exist without hard work, e-commerce provides opportunities to live life on...
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The Patience It Takes To Win
The Guts and Glory Show
Jason Kruger is the Founder and President of Signature Analytics, a firm providing accounting and business advisory solutions to small- and middle-market businesses. As a business advisor and CPA, Jason focuses on helping business owners, leaders, and executives improve performance by providing visibility into their finances. With a background in public accounting, he was the Audit Senior Manager at Deloitte and Moss Adams LLP. In this episode… Starting a business when the economy is crumbling may seem like a recipe for disaster. Yet some entrepreneurs thrive during these times, growing a...
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Living Your Best Life
The Guts and Glory Show
Dean Inniss is the Managing Partner of Your Best Life Now, a consultancy for high-achieving individuals who are transforming their lives. As a coach for high-profile clients, he specializes in balancing the pursuit of financial success with personal growth and family values. Dean’s diverse background in business leadership, law enforcement, martial arts, and economic analysis allows him to guide entrepreneurs, CEOs, and other top executives to new heights. In this episode… Imagine working tirelessly for financial abundance only to realize that true success lies beyond the dollar...
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The Power of the Story Brand
The Guts and Glory Show
Josh Konigsberg is the Co-founder and Partner of Law Firm Marketing Pros, an award-winning digital marketing agency helping law firms generate qualified leads. As a seasoned marketing professional, he helps law firms enhance their digital presence and achieve growth by embracing cutting-edge marketing techniques. Josh is also the author of Law Firm Digital Marketing Made Easy, which shares industry wisdom and the secrets to success in a crowded market. In this episode… Have you ever wondered how successful law firms manage to stand out from the crowd? It's not just about offering top-notch...
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You Choose Belief
The Guts and Glory Show
Luis Scott is the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. He has helped hundreds of law firms in the US reach multiple seven figures in revenue in less than two years. As a former lawyer, Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… Have you ever doubted your looks, charm, or...
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4 Financial Metrics Every Owner Should Know
The Guts and Glory Show
John Scott, CPA, AEP, is a Partner in the Tax Services Group at Anders CPAs + Advisors, where he leads the firm’s estate planning practice and legal industry efforts for the virtual CFO team. With extensive experience helping clients be more efficient, competitive, and profitable, he offers resources and financial insight to address complex issues facing law firms. In this episode… Finances are one of the most crucial components of law firm growth, but many lawyers don’t understand how to analyze their P&L statements and other relevant documents and metrics. What concepts should you...
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The Power of the Mind
The Guts and Glory Show
David Neagle is the President of Life is Now Inc., where he helps purpose-driven entrepreneurs and small business owners scale their companies to seven- and eight-figures. Having spent more than 20 years in the coaching and mentorship industry, he has worked alongside well-known mentors like Tony Robbins, and his clients include prominent people like best-selling authors and coaches. David is the author of the best-selling book The Millions Within, which delves into intention, focus, and awareness. His coaching has expanded to more than 30 countries, and he has been featured on CBS, NBC, and...
info_outlineBo Royal is the Co-founder and CEO of Pareto Legal, a growth marketing agency helping injury law firms multiply their revenue. Before founding Pareto Legal, he worked at eBay’s Enterprise Marketing Solutions division, where he led teams of digital marketing experts and specialists overseeing $250 million in annual advertising budgets. Bo has worked with renowned brands, including Aeropostale, Calvin Klein, Dr. Martens, and Kate Spade.
In this episode…
PPC marketing is an emerging tool for law firms to acquire clients, but many firms are hesitant to invest in a strategy regarded as competitive. However, with a consistent lead generation system, this method can yield a high ROI. How can you invest in PPC and other marketing strategies to boost your firm’s revenue?
With experience leading marketing efforts for high-profile clients, Bo Royal affirms that 20% of your marketing efforts drive 80% of your cases. To unlock this growth principle, you should allocate your budget by focusing on bottom-funnel digital marketing tactics. These include PPC advertising and retargeting campaigns. Bo also recommends developing a system to generate incremental leads, allowing you to manage and track campaign metrics.
In today’s The Guts and Glory Show episode, Luis Scott welcomes his guest Bo Royal, the Co-founder and CEO of Pareto Legal, who talks about marketing campaign strategies for personal injury firms. Bo shares the average cost-per-acquisition for PPC campaigns, how to measure your marketing efforts, and the difference between product and service-based marketing.