Why you should transcribe podcasts: A powerful tool for podcast SEO, growth, and discovery
The Headliner Podcast: Discovery and Marketing
Release Date: 07/25/2025
Navigating the HLS Update: What Podcasters Need to Know About Apple’s Latest Move
The Headliner Podcast: Discovery and Marketing
What is Apple's HLS and video announcement? What does it really mean for podcasts?... In the ever-evolving world of podcasting, staying up-to-date with the latest technologies is crucial for podcasters looking to enhance their content and reach. In our latest episode, we dive deep into the recent Apple update regarding HTTP Live Streaming (HLS) and its implications for the podcasting community. So, what exactly is HLS? Tune in and find out! Apple HLS update represents a significant step forward for the podcasting industry, especially in the realm of video content. Whether you’re a...
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Headliner's Guide to Paid Podcast Promotion: What is it and Why you Should Consider Investing in Your Podcast
The Headliner Podcast: Discovery and Marketing
In podcasting, growth is a continuous journey, but many creators encounter a common challenge: the growth plateau. This episode delves into paid podcast promotion as a crucial tool for overcoming these barriers. Headliner suggests that a plateau can be a moment to pause and strategize rather than a sign of failure. Headliner explore the landscape of paid promotion, emphasizing its importance in today’s competitive space alongside owned and earned media. The episode covers various paid promotion methods, from host-read ads to social media campaigns, and explains how these can effectively...
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Love Your Podcast: 5 Tips for Podcast Growth
The Headliner Podcast: Discovery and Marketing
Valentine's Day is almost here, making it the perfect time to show your podcast some love! In our latest episode, we share creative strategies to promote your podcast and engage your audience. From leveraging YouTube for discoverability to the power of captions, there's a lot of little things you can do to help remind your show just how much you care. Happy Valentine's Day; now go show your show some love! () Introduction to showing your podcast some love () Why YouTube is essential for podcast discoverability () The impact of AI on YouTube and podcasting () The power of captions and...
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Do you need a podcast? How to grow your brand with podcasts!
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, Headliner discusses the impactful role of podcasting in brand growth! We'll explore how businesses can leverage podcasts to connect with audiences and enhance their brand presence. With compelling stats, the importance of engaging content and storytelling that resonates with niche audiences has never been more podcasting-y. Headliner also outline the pros and cons of podcasting, discussing time commitments and editing challenges, while also highlighting the immense ROI potential for brands. Whether you're starting a podcast or revitalizing an existing...
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Podcasting Predictions for 2026: How to grow your show in the New Year
The Headliner Podcast: Discovery and Marketing
Let's learn about the podcasting trends to watch for in 2026. On this episode of the podcast, Headliner talks about how video is becoming increasingly important for keeping listeners engaged and helping them find new shows. With Spotify and YouTube stepping up their video game, it’s clear that podcasters need to jump on board! We also discuss the shift towards off-app discovery. Social media, YouTube, and paid ads are now key for reaching more people. We share tips on how to make your content pop with better visibility using metadata and captions. As we wrap things up, we also stress the...
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Reheat Your Podcast Leftovers: Turn Old Episodes Into New Growth
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa dish out tasty tips on how to use your podcast's back catalog to grow your audience. With Thanksgiving around the corner, they cleverly compare "leftovers" to the gems you've already created. They chat about the perks of reintroducing evergreen episodes to fresh ears and keeping your podcast buzzing during the busy season. Nicholas and Elissa share fun ways to "reheat" your content, from resharing clips on social media to using Headliner’s new automatic clip feature for easy promotion. They stress the importance of staying...
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The Definitive Guide to Podcasting on YouTube: How to REALLY Grow a Podcast on YouTube
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into YouTube's definitive guide to creating engaging podcast content. They emphasize the importance of getting your podcast on YouTube, highlighting that any effort is better than none. With YouTube being the second largest search engine, they discuss various video formats—from simple audiograms to fully produced video content—and how each can elevate your podcast's presence. Elissa and Nicholas share practical tips on enhancing video quality, including the use of dynamic visuals and the significance of eye-catching...
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YouTube's New Features for Podcasters: Why You Should Jump In Now!
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa explore YouTube's exciting new features for podcasters in 2026. They discuss how these tools aim to simplify podcasting and why creators should take advantage of YouTube's growing investment in the medium. From AI-enhanced editing to expanded thumbnail testing, Nicholas and Elissa break down the benefits of these updates to help podcasters reach a wider audience. With over 1 billion monthly podcast listeners on YouTube, they stress the importance of starting now to enjoy the advantages of early adoption. They also share...
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Should you make the jump to video? Why video is great for podcast growth and discovery.
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa discuss the rise of video podcasting and whether podcasters should make the jump to video. They explore the benefits of adding a video, the growing popularity of podcast videos, and how video can enhance audience engagement. They also address the challenges of video editing and the technical aspects involved. This episode is filled with insights to help you decide if it's time to elevate your podcast! Want to learn even more? Check out our latest blog: (00:00) Intro (00:56) Why should our listeners pivot to video? (06:57) You...
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How Guests Spark Engagement: The Perfect Match for Podcast Growth
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa put a ring on the truth about podcast growth: guests can be game-changers. Inspired by Taylor Swift’s headline-making appearance on the New Heights podcast, they dig into how the right guest can turn casual listeners into lifelong fans. With stats that hit harder than a breakup ballad, they reveal how Taylor’s episode grew viewership by 600% and broke records for live podcast audiences. But you don’t need a celebrity fiancé to see results—Nicholas and Elissa share how everyday podcasters can use guests to expand...
info_outlineTranscription is one of the easiest ways to grow your podcast. And, often, one of the most overlooked tools for podcast growth. Get started at https://eddy.headliner.app.
A good, high-quality transcript makes your show easier to find, easier to follow, and easier to share. It's not just about accessibility or podcast SEO (though it helps with both). It's about creating a better experience for every listener and ensuring no growth is left on the table.
(00:00) Nicholas and Elissa discuss transcription on the Headliner Podcast
(00:39) If you aren't transcribing your podcast, you're leaving discovery on the table
(06:54) Adding transcripts can increase organic traffic by 15% and increase keyword lift by 50%
(10:24) Use Eddy by Headliner for quick, easy transcript-based editing
(13:32) Final thoughts on podcast transcription
Show notes created by https://headliner.app
🎙️ Thanks for podcasting with Headliner!