Should you make the jump to video? Why video is great for podcast growth and discovery.
The Headliner Podcast: Discovery and Marketing
Release Date: 09/25/2025
The Power of Guests: How Guests Grow Podcasts + Taylor Swift's Impact on Podcasting
The Headliner Podcast: Discovery and Marketing
Are you looking to take your podcast to the next level? Our latest episode reveals the incredible impact of having guests on your show! In this re-relase, we dive into the stats behind Taylor Swift's podcast appearance and how it can inspire your own growth strategies. Discover actionable tips on finding the right guests, boosting your credibility, and expanding your audience reach. Don't miss out on these insights that could transform your podcasting journey! Tune in now! Chapters: (00:00) Headliner Discovery Marketing podcast is a re-release of an older episode (00:26) Today we're talking...
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Taking a Break from Podcasting: Your Guide to a Successful Hiatus
The Headliner Podcast: Discovery and Marketing
Today, we're talking about how to take a break from podcasting! Podcasting is A LOT and, like anything, a break can help you reset, refresh, and come back stronger. For more information, check out: Watch on YouTube: Key takeaways for managing a podcast break include: Pre-scheduling Content: If your show's format allows, record and batch-create episodes or social media posts ahead of time. Running Old Episodes: Similar to the television rerun model, repurpose evergreen content from your back catalog. You can create a fresh introduction for these segments or re-edit older...
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What is PodFade? Strategies for Sustainable Podcasting Success
The Headliner Podcast: Discovery and Marketing
In this episode of The Headliner Podcast, Nicholas and Elissa tackle a pressing issue facing many podcasters: the phenomenon of "podfade." What exactly is pod fade, and why do so many creators find themselves falling into this trap? Drawing inspiration from a blog post with Podground.io, they delve into the reasons behind why podcasters quit and how to build a sustainable approach to keep the passion alive. With statistics showing that only 1% of new podcasts continue to produce episodes after their first year, it's clear that podcasting is no easy feat. Nicholas and Elissa share their...
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Audio vs. Video Podcasting: How to Grow as Audio-Only Podcast
The Headliner Podcast: Discovery and Marketing
Discover why being a 'faceless podcaster' is not only possible but can also lead to success. Audio-first podcasts are far from dead, and in many cases, they are still exactly what listeners want. In this episode of The Headliner Podcast, Nicholas and Elissa tackle one of the biggest questions in podcasting today: can you still succeed without being on camera? With platforms like Netflix, Hulu, and YouTube pushing video harder than ever, many creators feel pressure to become “video podcasters.” But the data tells a more nuanced story. We break down recent findings from Sounds Profitable and...
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Is there too much competition in podcasting? How to brand podcasts and make your show stand out
The Headliner Podcast: Discovery and Marketing
Podcasting is competitive, but is it oversaturated? We'd argue no. This week's we're drawing comparisons between podcasting and other, more 'saturated' creative outlets to learn how creators brand themselves and grow, despite the odds. Learn how to market and brand podcasts while getting tips and tools along the way to help you grow your podcast. For deeper dives on guesting and paid podcast promotion, listen to these episodes: Chapters: (00:00) Intro (00:28) Today, we'll discuss marketing and branding for podcasting (01:08) Is there too much competition in...
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Navigating the HLS Update: What Podcasters Need to Know About Apple’s Latest Move
The Headliner Podcast: Discovery and Marketing
What is Apple's HLS and video announcement? What does it really mean for podcasts?... In the ever-evolving world of podcasting, staying up-to-date with the latest technologies is crucial for podcasters looking to enhance their content and reach. In our latest episode, we dive deep into the recent Apple update regarding HTTP Live Streaming (HLS) and its implications for the podcasting community. So, what exactly is HLS? Tune in and find out! Apple HLS update represents a significant step forward for the podcasting industry, especially in the realm of video content. Whether you’re a...
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Headliner's Guide to Paid Podcast Promotion: What is it and Why you Should Consider Investing in Your Podcast
The Headliner Podcast: Discovery and Marketing
In podcasting, growth is a continuous journey, but many creators encounter a common challenge: the growth plateau. This episode delves into paid podcast promotion as a crucial tool for overcoming these barriers. Headliner suggests that a plateau can be a moment to pause and strategize rather than a sign of failure. Headliner explore the landscape of paid promotion, emphasizing its importance in today’s competitive space alongside owned and earned media. The episode covers various paid promotion methods, from host-read ads to social media campaigns, and explains how these can effectively...
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Love Your Podcast: 5 Tips for Podcast Growth
The Headliner Podcast: Discovery and Marketing
Valentine's Day is almost here, making it the perfect time to show your podcast some love! In our latest episode, we share creative strategies to promote your podcast and engage your audience. From leveraging YouTube for discoverability to the power of captions, there's a lot of little things you can do to help remind your show just how much you care. Happy Valentine's Day; now go show your show some love! () Introduction to showing your podcast some love () Why YouTube is essential for podcast discoverability () The impact of AI on YouTube and podcasting () The power of captions and...
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Do you need a podcast? How to grow your brand with podcasts!
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, Headliner discusses the impactful role of podcasting in brand growth! We'll explore how businesses can leverage podcasts to connect with audiences and enhance their brand presence. With compelling stats, the importance of engaging content and storytelling that resonates with niche audiences has never been more podcasting-y. Headliner also outline the pros and cons of podcasting, discussing time commitments and editing challenges, while also highlighting the immense ROI potential for brands. Whether you're starting a podcast or revitalizing an existing...
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Podcasting Predictions for 2026: How to grow your show in the New Year
The Headliner Podcast: Discovery and Marketing
Let's learn about the podcasting trends to watch for in 2026. On this episode of the podcast, Headliner talks about how video is becoming increasingly important for keeping listeners engaged and helping them find new shows. With Spotify and YouTube stepping up their video game, it’s clear that podcasters need to jump on board! We also discuss the shift towards off-app discovery. Social media, YouTube, and paid ads are now key for reaching more people. We share tips on how to make your content pop with better visibility using metadata and captions. As we wrap things up, we also stress the...
info_outlineIn this episode of the Headliner Podcast, hosts Nicholas and Elissa discuss the rise of video podcasting and whether podcasters should make the jump to video. They explore the benefits of adding a video, the growing popularity of podcast videos, and how video can enhance audience engagement.
They also address the challenges of video editing and the technical aspects involved.
This episode is filled with insights to help you decide if it's time to elevate your podcast!
Want to learn even more? Check out our latest blog: https://www.headliner.app/blog/2025/09/25/video-for-podcasts-and-how-to-make-video-easy/
(00:00) Intro
(00:56) Why should our listeners pivot to video?
(06:57) You can use social video to boost your podcast sales and promotion
(09:13) Cons for video
(14:50) It can be daunting, but that doesn't mean it is
(15:44) So should you pivot to video?
(18:35) Having a video component opens up additional discovery avenues for podcasts
Show notes created by https://headliner.app