The Definitive Guide to Podcasting on YouTube: How to REALLY Grow a Podcast on YouTube
The Headliner Podcast: Discovery and Marketing
Release Date: 10/23/2025
Audio vs. Video Podcasting: How to Grow as Audio-Only Podcast
The Headliner Podcast: Discovery and Marketing
Discover why being a 'faceless podcaster' is not only possible but can also lead to success. Audio-first podcasts are far from dead, and in many cases, they are still exactly what listeners want. In this episode of The Headliner Podcast, Nicholas and Elissa tackle one of the biggest questions in podcasting today: can you still succeed without being on camera? With platforms like Netflix, Hulu, and YouTube pushing video harder than ever, many creators feel pressure to become “video podcasters.” But the data tells a more nuanced story. We break down recent findings from Sounds Profitable and...
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Is there too much competition in podcasting? How to brand podcasts and make your show stand out
The Headliner Podcast: Discovery and Marketing
Podcasting is competitive, but is it oversaturated? We'd argue no. This week's we're drawing comparisons between podcasting and other, more 'saturated' creative outlets to learn how creators brand themselves and grow, despite the odds. Learn how to market and brand podcasts while getting tips and tools along the way to help you grow your podcast. For deeper dives on guesting and paid podcast promotion, listen to these episodes: Chapters: (00:00) Intro (00:28) Today, we'll discuss marketing and branding for podcasting (01:08) Is there too much competition in...
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Navigating the HLS Update: What Podcasters Need to Know About Apple’s Latest Move
The Headliner Podcast: Discovery and Marketing
What is Apple's HLS and video announcement? What does it really mean for podcasts?... In the ever-evolving world of podcasting, staying up-to-date with the latest technologies is crucial for podcasters looking to enhance their content and reach. In our latest episode, we dive deep into the recent Apple update regarding HTTP Live Streaming (HLS) and its implications for the podcasting community. So, what exactly is HLS? Tune in and find out! Apple HLS update represents a significant step forward for the podcasting industry, especially in the realm of video content. Whether you’re a...
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Headliner's Guide to Paid Podcast Promotion: What is it and Why you Should Consider Investing in Your Podcast
The Headliner Podcast: Discovery and Marketing
In podcasting, growth is a continuous journey, but many creators encounter a common challenge: the growth plateau. This episode delves into paid podcast promotion as a crucial tool for overcoming these barriers. Headliner suggests that a plateau can be a moment to pause and strategize rather than a sign of failure. Headliner explore the landscape of paid promotion, emphasizing its importance in today’s competitive space alongside owned and earned media. The episode covers various paid promotion methods, from host-read ads to social media campaigns, and explains how these can effectively...
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Love Your Podcast: 5 Tips for Podcast Growth
The Headliner Podcast: Discovery and Marketing
Valentine's Day is almost here, making it the perfect time to show your podcast some love! In our latest episode, we share creative strategies to promote your podcast and engage your audience. From leveraging YouTube for discoverability to the power of captions, there's a lot of little things you can do to help remind your show just how much you care. Happy Valentine's Day; now go show your show some love! () Introduction to showing your podcast some love () Why YouTube is essential for podcast discoverability () The impact of AI on YouTube and podcasting () The power of captions and...
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Do you need a podcast? How to grow your brand with podcasts!
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, Headliner discusses the impactful role of podcasting in brand growth! We'll explore how businesses can leverage podcasts to connect with audiences and enhance their brand presence. With compelling stats, the importance of engaging content and storytelling that resonates with niche audiences has never been more podcasting-y. Headliner also outline the pros and cons of podcasting, discussing time commitments and editing challenges, while also highlighting the immense ROI potential for brands. Whether you're starting a podcast or revitalizing an existing...
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Podcasting Predictions for 2026: How to grow your show in the New Year
The Headliner Podcast: Discovery and Marketing
Let's learn about the podcasting trends to watch for in 2026. On this episode of the podcast, Headliner talks about how video is becoming increasingly important for keeping listeners engaged and helping them find new shows. With Spotify and YouTube stepping up their video game, it’s clear that podcasters need to jump on board! We also discuss the shift towards off-app discovery. Social media, YouTube, and paid ads are now key for reaching more people. We share tips on how to make your content pop with better visibility using metadata and captions. As we wrap things up, we also stress the...
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Reheat Your Podcast Leftovers: Turn Old Episodes Into New Growth
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa dish out tasty tips on how to use your podcast's back catalog to grow your audience. With Thanksgiving around the corner, they cleverly compare "leftovers" to the gems you've already created. They chat about the perks of reintroducing evergreen episodes to fresh ears and keeping your podcast buzzing during the busy season. Nicholas and Elissa share fun ways to "reheat" your content, from resharing clips on social media to using Headliner’s new automatic clip feature for easy promotion. They stress the importance of staying...
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The Definitive Guide to Podcasting on YouTube: How to REALLY Grow a Podcast on YouTube
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into YouTube's definitive guide to creating engaging podcast content. They emphasize the importance of getting your podcast on YouTube, highlighting that any effort is better than none. With YouTube being the second largest search engine, they discuss various video formats—from simple audiograms to fully produced video content—and how each can elevate your podcast's presence. Elissa and Nicholas share practical tips on enhancing video quality, including the use of dynamic visuals and the significance of eye-catching...
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YouTube's New Features for Podcasters: Why You Should Jump In Now!
The Headliner Podcast: Discovery and Marketing
In this episode of the Headliner Podcast, hosts Nicholas and Elissa explore YouTube's exciting new features for podcasters in 2026. They discuss how these tools aim to simplify podcasting and why creators should take advantage of YouTube's growing investment in the medium. From AI-enhanced editing to expanded thumbnail testing, Nicholas and Elissa break down the benefits of these updates to help podcasters reach a wider audience. With over 1 billion monthly podcast listeners on YouTube, they stress the importance of starting now to enjoy the advantages of early adoption. They also share...
info_outlineIn this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into YouTube's definitive guide to creating engaging podcast content. They emphasize the importance of getting your podcast on YouTube, highlighting that any effort is better than none. With YouTube being the second largest search engine, they discuss various video formats—from simple audiograms to fully produced video content—and how each can elevate your podcast's presence.
Elissa and Nicholas share practical tips on enhancing video quality, including the use of dynamic visuals and the significance of eye-catching thumbnails that act like billboards for your content. They also explore the value of metadata, including chapters for better navigation and SEO optimization, ensuring your podcast reaches the right audience.
Additionally, they touch on the importance of community engagement through features like YouTube Shorts and community posts, which can help maintain audience interest even between episodes. With insights on leveraging analytics to refine your strategy, this episode is packed with actionable advice for podcasters looking to grow their reach on YouTube.
Don't miss out on these valuable insights to help you effectively promote your podcast on one of the world's largest platforms!
(00:00) Get your podcast on YouTube.
(00:32) YouTube released what they're calling the definitive guide to creating engaging podcast content
(01:25) Podcasting on YouTube
(02:04) The good, the better, and the best
(08:03) Tips for making YouTube thumbnails
(12:31) One thing that's really important to YouTube is to make sure videos are navigable by adding chapters
(16:18) YouTube shorts allow you to link your podcast to other platforms
(23:25) Use YouTube to grow your podcast
Show notes created by https://headliner.app