The Price of Life: Shifting Perceptions of Pharmaceuticals
HearSay
In this episode, CEO Michael Maslansky, and Partners Lee Carter and Katie Cronen delve into the pharmaceutical industry's enduring reputation struggles, tracing their origins back to pre-pandemic times and exploring the transformative impact of COVID-19. Through insightful discussions and case studies, they’ll propose strategies for reshaping the industry's narrative, emphasizing the importance of recasting pharma as more than profit-driven entities and fostering consumer trust.
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The Language of the Candidates
HearSay
In this new episode of HearSay, Lee Carter and Ben Feller look at what the two presidential candidates are saying, what’s important about it – and what people should be listening for in the political months ahead. Now that President Biden and Former President Trump are officially set for a rematch, Lee and Ben will analyze their contrasting approaches to how they frame issues like the economy, threats to our democracy, and the issue looming above both of theme room—their age. Lee and Ben offer insights into the current political landscape and speculate on the future...
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The Real Cost of Corporate Speak
HearSay
Corporations think they know what they need to say but they can never say it when it comes to responsiveness, and empathy, but what is happening behind the scenes causing these crisis situations and what could they have said differently? In this episode of Hearsay, Michael Maslansky, Lee Carter, and Ben Feller explore different moments of crisis and share their insights on what the challenges of corporate speak are, what it cost corporations that do nothing, and the different solutions to manage a crisis.
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The LVIII Superbowl Ads
HearSay
Join Lee Carter, Keith Yazmir, and Will Howard in this special episode of HearSay as they delve into the world of Super Bowl ads. They'll debate which ads truly stood out, not just in terms of popularity but in their messaging impact. From breaking down language to assessing brand impact, this episode explores the ads that left a lasting impression on viewers during the biggest advertising night of the year.
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What Would You Have Said?: Boeing
HearSay
Once something goes wrong, it’s easy to criticize the message a company uses to respond. But it's much harder to figure out what they should have said instead. In this episode of Hearsay, Michael Maslansky, Lee Carter, and Will Howard dive into the wrongs, the rights, and how Boeing’s language will matter in the weeks and months ahead.
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Framing an Organization’s Mission with Theirworld
HearSay
What’s so hard about doing the right thing? In today’s environment, it’s often met with skepticism. So how do you take an organization with a noble cause: like educating the world’s youth and ending the global education crisis and get people to both care and act about it? In today’s show, we’ll talk through the process we go through in framing an organization’s mission and impact in a way that ensures you’re heard the right way.
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Language Moments of 2023
HearSay
What were those top Language Moments of 2023? As language experts, we’re always listening for those moments that change the way we view companies, politics, business… and each other. From Bidenomics to MAGAnomics, from rainbow capitalism to Barbenheimer, this year had more than its share of new language moments, and in this new episode of Hearsay, Michael Maslansky, Lee Carter, and guest Ben Feller talk through those big moments of the year that changed our view of the world around us.
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Walking the Walk on Responsible Business with Daggerwing
HearSay
Congratulations, you’ve set your sustainability goals! Now you actually have to achieve them. How do you make environmental sustainability work for your business? It all comes back to people. Selling in, rolling out, and scaling up real, functional sustainability programs requires understanding your employees. It requires a thoughtful business case, careful change management, and, of course, the right message. In this episode of HearSay, we'll discuss how to implement environmental sustainanability programs in a practical, profitable, and people-centric way with our two special guests from...
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HearSay Presents: Pile of Scrap with John Sacco and Michael Maslansky
HearSay
How can a simple shift in language revolutionize perceptions? In this special episode of HearSay, join Pile of Scrap host John Sacco as he engages with communication expert Michael Maslansky where they explore the rebranding of the recycled materials industry. From redefining raw materials to spotlighting its vital role in iconic products, Michael's insights guide listeners on embracing recycled materials' value, changing the narrative, and encouraging responsible disposal.
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Fear, Trust, and AI
HearSay
How can companies use language to overcome fear and build trust in AI? In this episode, Michael Maslansky, Keith Yazmir, and Robert Ledniczky dive into the rapidly changing world of AI and explore how companies should be talking about it. They discuss widespread concerns and excitement surrounding AI to set the stage for recommendations on how to generate trust. By narrating the AI story with a focus on benefits, responsibility, and familiarity, they shed light on how companies can successfully communicate about how they’re integrating AI into their business.
info_outlineHearSay for 2022 ends with a bang, as we look at the smartest, savviest, + stupidest messages of 2022. Michael Maslansky and Lee Carter are joined by HearSay veterans Keith Yazmir and Ben Feller, sharing their takes on the top pop culture language moments of the year: from Tom Brady and Will Smith’s outbursts to Serena Williams’ retirement to Jennifer Aniston’s conversation around her IVF journey. It’s a fun conversation about language and some of the moments we all remember from 2022, for better or worse — with important lessons we can learn from each of them.