286: Creating Without Burnout with Michelle Falzon
Her Empire Builder Show with Tina Tower
Release Date: 06/03/2025
314: Closing the Year with Intention: Let It Be Enough
Her Empire Builder Show with Tina Tower
In the last episode of the year, Tina Tower invites you to close out 2025 with intention, reflection, and rest. This isn't about squeezing out more results—it's about acknowledging your progress, letting yourself feel proud, and entering the holiday season with peace and presence. Whether you’re celebrating big wins, learning from missteps, or simply embracing rest, this episode is your gentle reminder: you have done enough. Key Topics Covered Gratitude and Celebration: Tina Tower thanks all listeners for their support throughout the year and encourages everyone to reach out...
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313: My Top Business Lessons from 2025
Her Empire Builder Show with Tina Tower
In this reflective and inspiring solo episode, Tina Tower shares her most impactful business and personal lessons from 2025. As the year draws to a close, Tina pulls back the curtain to reveal the decisions, pivots, and strategies that led to her most expansive, profitable, and joy-filled year to date. Key Topics Covered Design Your Business Around What Matters: Tina Tower emphasizes aligning your business to your values and lifestyle goals, highlighting how she achieved the best balance ever this year. Information Courses Are Dead: There’s a major industry...
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312: The Entrepreneur’s Holiday Survival Guide
Her Empire Builder Show with Tina Tower
The holidays are fast approaching, and Tina Tower is here with a special survival guide for entrepreneurs who want to enjoy the festive season without letting their businesses fall apart. In this episode, Tina Tower breaks down how she transitioned from working through the holidays to taking a whole month off, and shares actionable strategies to plan ahead, maintain business continuity, avoid financial slowdowns, and set personal boundaries so you can truly rest and recharge. Key Topics Covered To Holiday or Not to Holiday? Tina Tower shares her journey from hustling...
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311: Navigating Self-Doubt as a Business Owner (And How I Keep Showing Up Anyway)
Her Empire Builder Show with Tina Tower
In this heartfelt episode, Tina Tower explores the very real experience of self-doubt as a business owner. Drawing from over two decades in business and personal moments of vulnerability, she shares tangible strategies for recognizing, managing, and overcoming self-doubt at every stage of your entrepreneurial journey. Key Topics Covered Self-Doubt Is Part of the Entrepreneurial Ride Tina Tower normalizes self-doubt, sharing personal stories from her own journey, including reaching 100 members in Her Empire Builder and facing challenges after her son’s accident. How Self-Doubt...
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310: How to Make Sales Every Week (Without Launching All the Time)
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives deep into strategies for achieving consistent sales in your online business without falling into the launch-only trap. She shares her own experience, highlighting the importance of combining evergreen funnels with live launching to avoid burnout and feast-or-famine cycles. Tina provides actionable advice on building evergreen offers, optimizing funnels, leveraging content, and maintaining authentic selling, all designed to help listeners create sustainable, scalable revenue year-round. Key Topics Covered The drawbacks of relying solely on live...
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309: The Power of the Personal Brand at Scale
Her Empire Builder Show with Tina Tower
In this insightful episode, Tina Tower dives deep into how building a personal brand can be one of the most powerful, leveraged assets for entrepreneurs—especially course creators, thought leaders, and those seeking longevity in their business journey. She shares candid stories from her own evolution and breaks down the scalable pillars that help you stand out and thrive in today's business landscape. Key Topics Covered Personal Brand vs Business Brand: Tina Tower shares her early days of physical hustle—newspaper ads and flyers—before realizing the potential of personal...
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308: Conversion Psychology: What Actually Sells High-Ticket Courses
Her Empire Builder Show with Tina Tower
In this episode, Tina dives deep into the psychology and strategy behind selling high-ticket courses and masterminds. She explains why selling high-ticket can actually be easier and more rewarding than selling low-ticket offers, and uncovers the essentials needed to communicate, create, and deliver transformational high-end programs. Key Topics Covered Why High-Ticket Is Easier to Sell Tina reveals that selling a $15,000 program often takes the same effort as selling at much lower price points—so why not aim higher? High-ticket programs typically foster greater transformation and deeper...
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307: Selling success through speaking with Colin Boyd
Her Empire Builder Show with Tina Tower
I have my good friend Colin Boyd joining us on the podcast today! I took Colin's online course back in 2019 to help me with selling from webinar and there's things he taught that I still use in every presentation I give. In this episode he's sharing how to sell with webinar, how to get your confidence when speaking, why he moved from Australia, to the US, back to Australia and has now settled in the US! AND - his new book, "One Presentation Away". Key Topics Covered Colin’s Speaking Journey & Breakthroughs: From early nerves to landing high-profile clients like HP and...
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306: The 3-Year Plan: Building a Business That Buys Back Your Time
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives into the art of long-term planning for entrepreneurs and course creators—redefining what “long-term” really means in today’s fast-changing market. She shares her signature approach to building a realistic and impactful three-year business plan that isn’t just about chasing bigger revenue but about architecting a business and life you love. Resources: Key Topics Covered Why a 3-Year Plan? Tina explains why a three-year horizon is ideal in today’s rapidly evolving landscape and how it strikes the right balance between ambition and realism. ...
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305: The Future Is Now: How AI Will Transform Course Creation (and What To Do About It)
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives into the rapidly evolving world of artificial intelligence (AI) and its impact on the course creation industry. Tina reflects on her early predictions about AI, how those have played out, and what has really changed in the last 12–24 months—especially when it comes to information accessibility and course value. She offers actionable insights on how to future-proof your business, leverage AI as a superpower, and why human connection and transformation remain at the heart of successful online programs. Resources: Join Her Empire Builder: , (tools...
info_outlineIn this episode, Tina Tower welcomes entrepreneur, strategist, and storyteller Michelle Falzon to discuss how you can unlock your best creative work without getting burnt out. With over 20 years’ experience catalyzing ideas into sustainable, soul-aligned success, Michelle shares insights from her signature “Creation Loop” framework—designed to help passionate business owners and creators strike a balance between serving their clients, delivering quality work, and sustaining their own wellbeing.
Key Topics Covered:
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Michelle’s Journey: From supporting multi-million dollar launches behind the scenes to stepping out front with her own ideas.
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The Creation Loop: Michelle breaks down her five-part framework—Saturate, Percolate, Create, Celebrate, Rejuvenate—that helps creators avoid the cycle of constant output and burnout.
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Maintaining Creativity in a Busy World: How to protect your signal (your true vision) from the daily “noise” and distractions of business.
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Boundaries and People Pleasing: Why women especially struggle with saying no, and how working on personal boundaries is an ongoing process.
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The Power of Self-Compassion: Practical tools, including the RAIN process (Recognize, Allow, Investigate, Nurture) for being kinder to yourself through the ups and downs of business.
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Sustainable Scheduling: The importance of allowing time to percolate (think and process) between absorbing information and executing, plus how celebration and genuine rest fuel creativity.
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Perfectionism vs. Progress: Why taking action before everything is “ready” is crucial, especially for women prone to over-preparing.
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Trusting Intuition: How to build trust in your gut instincts and natural creative rhythms, letting go of what you think you “should” do.
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Defining Success: Michelle closes by sharing her outlook on true success—freedom, love, relationships, and staying connected to the simple joys of life.
This conversation is a powerful reminder that your most meaningful creative work doesn’t come from pushing harder, but from aligning deeply with who you are and what matters most. By embracing frameworks like the Creation Loop, you can sustainably grow your business while honoring your wellbeing, intuition, and joy.
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/
YouTube: https://www.youtube.com/@herempirebuilder
Where to find Michelle Falzon:
Michelle Falzon: www.michellefalzon.com
Her Business: www.contentsellspodcast.com
Women’s Business Mastermind in Australia: www.herbusinessmastermind.com
Free Guide: Create Without Burnout: www.createwithoutburnout.com
Free Guide: The Ultimate High-Converting Offer Blueprint for Women Business Owners: https://her-business.lpages.co/high-converting-offer-blueprint/