295: Creating an irresistible offer when selling
Her Empire Builder Show with Tina Tower
Release Date: 08/05/2025
314: Closing the Year with Intention: Let It Be Enough
Her Empire Builder Show with Tina Tower
In the last episode of the year, Tina Tower invites you to close out 2025 with intention, reflection, and rest. This isn't about squeezing out more results—it's about acknowledging your progress, letting yourself feel proud, and entering the holiday season with peace and presence. Whether you’re celebrating big wins, learning from missteps, or simply embracing rest, this episode is your gentle reminder: you have done enough. Key Topics Covered Gratitude and Celebration: Tina Tower thanks all listeners for their support throughout the year and encourages everyone to reach out...
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313: My Top Business Lessons from 2025
Her Empire Builder Show with Tina Tower
In this reflective and inspiring solo episode, Tina Tower shares her most impactful business and personal lessons from 2025. As the year draws to a close, Tina pulls back the curtain to reveal the decisions, pivots, and strategies that led to her most expansive, profitable, and joy-filled year to date. Key Topics Covered Design Your Business Around What Matters: Tina Tower emphasizes aligning your business to your values and lifestyle goals, highlighting how she achieved the best balance ever this year. Information Courses Are Dead: There’s a major industry...
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312: The Entrepreneur’s Holiday Survival Guide
Her Empire Builder Show with Tina Tower
The holidays are fast approaching, and Tina Tower is here with a special survival guide for entrepreneurs who want to enjoy the festive season without letting their businesses fall apart. In this episode, Tina Tower breaks down how she transitioned from working through the holidays to taking a whole month off, and shares actionable strategies to plan ahead, maintain business continuity, avoid financial slowdowns, and set personal boundaries so you can truly rest and recharge. Key Topics Covered To Holiday or Not to Holiday? Tina Tower shares her journey from hustling...
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311: Navigating Self-Doubt as a Business Owner (And How I Keep Showing Up Anyway)
Her Empire Builder Show with Tina Tower
In this heartfelt episode, Tina Tower explores the very real experience of self-doubt as a business owner. Drawing from over two decades in business and personal moments of vulnerability, she shares tangible strategies for recognizing, managing, and overcoming self-doubt at every stage of your entrepreneurial journey. Key Topics Covered Self-Doubt Is Part of the Entrepreneurial Ride Tina Tower normalizes self-doubt, sharing personal stories from her own journey, including reaching 100 members in Her Empire Builder and facing challenges after her son’s accident. How Self-Doubt...
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310: How to Make Sales Every Week (Without Launching All the Time)
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives deep into strategies for achieving consistent sales in your online business without falling into the launch-only trap. She shares her own experience, highlighting the importance of combining evergreen funnels with live launching to avoid burnout and feast-or-famine cycles. Tina provides actionable advice on building evergreen offers, optimizing funnels, leveraging content, and maintaining authentic selling, all designed to help listeners create sustainable, scalable revenue year-round. Key Topics Covered The drawbacks of relying solely on live...
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309: The Power of the Personal Brand at Scale
Her Empire Builder Show with Tina Tower
In this insightful episode, Tina Tower dives deep into how building a personal brand can be one of the most powerful, leveraged assets for entrepreneurs—especially course creators, thought leaders, and those seeking longevity in their business journey. She shares candid stories from her own evolution and breaks down the scalable pillars that help you stand out and thrive in today's business landscape. Key Topics Covered Personal Brand vs Business Brand: Tina Tower shares her early days of physical hustle—newspaper ads and flyers—before realizing the potential of personal...
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308: Conversion Psychology: What Actually Sells High-Ticket Courses
Her Empire Builder Show with Tina Tower
In this episode, Tina dives deep into the psychology and strategy behind selling high-ticket courses and masterminds. She explains why selling high-ticket can actually be easier and more rewarding than selling low-ticket offers, and uncovers the essentials needed to communicate, create, and deliver transformational high-end programs. Key Topics Covered Why High-Ticket Is Easier to Sell Tina reveals that selling a $15,000 program often takes the same effort as selling at much lower price points—so why not aim higher? High-ticket programs typically foster greater transformation and deeper...
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307: Selling success through speaking with Colin Boyd
Her Empire Builder Show with Tina Tower
I have my good friend Colin Boyd joining us on the podcast today! I took Colin's online course back in 2019 to help me with selling from webinar and there's things he taught that I still use in every presentation I give. In this episode he's sharing how to sell with webinar, how to get your confidence when speaking, why he moved from Australia, to the US, back to Australia and has now settled in the US! AND - his new book, "One Presentation Away". Key Topics Covered Colin’s Speaking Journey & Breakthroughs: From early nerves to landing high-profile clients like HP and...
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306: The 3-Year Plan: Building a Business That Buys Back Your Time
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives into the art of long-term planning for entrepreneurs and course creators—redefining what “long-term” really means in today’s fast-changing market. She shares her signature approach to building a realistic and impactful three-year business plan that isn’t just about chasing bigger revenue but about architecting a business and life you love. Resources: Key Topics Covered Why a 3-Year Plan? Tina explains why a three-year horizon is ideal in today’s rapidly evolving landscape and how it strikes the right balance between ambition and realism. ...
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305: The Future Is Now: How AI Will Transform Course Creation (and What To Do About It)
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives into the rapidly evolving world of artificial intelligence (AI) and its impact on the course creation industry. Tina reflects on her early predictions about AI, how those have played out, and what has really changed in the last 12–24 months—especially when it comes to information accessibility and course value. She offers actionable insights on how to future-proof your business, leverage AI as a superpower, and why human connection and transformation remain at the heart of successful online programs. Resources: Join Her Empire Builder: , (tools...
info_outlineIn this episode, Tina Tower dives deep into the art of creating irresistible offers for digital online courses. She emphasizes that oftentimes, the root problem isn’t your selling ability—it’s your offer and messaging. Tina unpacks actionable strategies to help your ideal clients feel like your offer was made just for them, making it a natural next step to say “yes!”
Resources:
Join Her Empire Builder: https://www.herempirebuilder.com/join
Key Topics Covered:
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Know Your Ideal Client Intimately
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Be ultra-specific about who you’re selling to—not just demographics, but psychographics. Dive deep into their worries, desires, and daily challenges so your offer speaks directly to them.
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Sell the Transformation, Not the Format
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Don’t just list what your course includes—modules, PDFs, calls. Paint a vivid picture of the transformation and outcome clients will achieve after completing your program.
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Build in Instant Gratification
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Give buyers a quick win right at the start to boost confidence and momentum. Fast-action bonuses and clear “Start Here” sections help clients feel immediate value and satisfaction.
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Stack Value Without Overwhelm
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Articulate the value of each component, but avoid piling on so much that it overwhelms your audience. These days, less is more—show how you’ll get them results in the quickest, easiest way possible.
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Inject Real, Ethical Urgency
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Create authentic reasons for people to take action now (like limited-time bonuses or special pricing), but always keep it genuine—false scarcity can break trust.
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Make the Investment a No-Brainer
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Clearly show how the value and return outweigh the cost. Highlight the financial, emotional, or energetic ROI and back it up with testimonials, clear guarantees, and simple pricing breakdowns.
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Use Irresistible, Relatable Offer Language
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Make your messaging pop! Use engaging, best-friend-style copy that speaks to hopes, dreams, and relief—the emotional end-game your clients are seeking.
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Evaluate your current offer using these seven pillars. Is it ultra-specific? Does it promise real transformation? Layer in instant wins and smart bonuses, and use language that feels personal. Remember, your irresistible offer is the key to standing out—and truly serving your dream clients.
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/