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035: Niche Site Traffic Growth Without Pinterest

HerPaperRoute Podcast With Chelsea Clarke

Release Date: 05/12/2021

Probability Hacking Your Goals: How To Diagram Any Goal To Improve Your Odds of Success, with Kyle Austin Young show art Probability Hacking Your Goals: How To Diagram Any Goal To Improve Your Odds of Success, with Kyle Austin Young

HerPaperRoute Podcast With Chelsea Clarke

Most of us have set a Big Goal at some point. Launch a business, write a book, run a marathon, eat less Goldfish crackers at midnight...and then promptly watched it crumble like said crackers at the bottom of the bag. The problem isn’t that we’re lazy or unserious. The problem is that we treat goals like vague wishes instead of math problems. Math problems?! Oh no! Don't run away. Don't worry. This isn't going to stir up any of your high school algebra PTSD, I promise. Enter: Kyle Austin Young. Kyle is not only an award-winning strategy consultant and writer for heavyweights like...

info_outline What The Hell Should I Sell? How To Finally Create Your Offer show art What The Hell Should I Sell? How To Finally Create Your Offer

HerPaperRoute Podcast With Chelsea Clarke

Read the first pages of Chelsea's new book, for free: Ever sat staring at your laptop thinking, “Cool, I have a business… but what the hell am I actually supposed to sell?” You’re not alone. In this episode, we’re breaking down how to finally create an offer that makes sense, sells well, and feels good to deliver. No more spinning in circles, no more “throwing spaghetti at the wall” launches—just clear, actionable steps to figure out what your audience actually wants (and what you actually want to create). We’ll cover: How to choose the right type of offer for your...

info_outline I Bought a Website—Now What?! Flip Strategy Breakdown Masterclass show art I Bought a Website—Now What?! Flip Strategy Breakdown Masterclass

HerPaperRoute Podcast With Chelsea Clarke

Get Chelsea's new book Glow Up Yourself: So you just bought an established website. Congrats—now the real work begins. In this episode, I’m pulling back the curtain on what actually happens after you close the deal. You’ll hear my exact post-acquisition game plan—what I audit first, how I find fast wins, and what I avoid when prepping a site for a profitable flip. We’re talking traffic strategies, monetization cleanups, conversion boosts, and how to spot what the previous owner totally overlooked (and why that’s your goldmine). If you’ve ever wondered how to make your...

info_outline Stop Chasing the Past Glory Days of Your Business show art Stop Chasing the Past Glory Days of Your Business

HerPaperRoute Podcast With Chelsea Clarke

Remember Uncle Rico from Napoleon Dynamite? The guy living in a van, obsessed with his high school football “glory days,” and desperate enough to buy a time machine off the internet? (Spoiler: it didn’t work—just zapped him in the leg.) As funny as it is on screen, a lot of us secretly run our businesses like Uncle Rico. We glamorize past wins, obsess over “what used to work,” and waste energy wishing for a way back to 2019 traffic numbers or that one viral post. In this episode, we flip the script. I’m walking you through: How to spot “Uncle Rico moments” in your own...

info_outline Identity-Based Habits: The Psychology Behind Your Glow-Up Is To Trick Your Brain Like This! show art Identity-Based Habits: The Psychology Behind Your Glow-Up Is To Trick Your Brain Like This!

HerPaperRoute Podcast With Chelsea Clarke

Feeling stuck in old patterns? Before you can scale a business, glow up your life or transform your reality, you’ve got to decide: who’s the you doing the upgrading? In this episode, we’re talking identity-based habits and why you can’t glow up your life with the same mindset that kept you stuck. You’ll learn how to stop ghosting the future version of yourself, the ultimate life-hack to make any habit stick, and how to embody next-level energy before the results show up. You’ll also get a powerful journaling exercise to say goodbye to your self-sabotaging ways and step fully...

info_outline Interviewing an AI About What She Thinks of Humanity's Place in The Creator Economy show art Interviewing an AI About What She Thinks of Humanity's Place in The Creator Economy

HerPaperRoute Podcast With Chelsea Clarke

What happens when you sit down and interview an AI about the future of creators, business, and humanity’s role in all of it? In this episode, I invite my custom-built AI assistant, Olma, onto the podcast for a completely unscripted conversation. No pre-written answers, no prompts behind the curtain—just me asking questions and letting her responses guide where we go. We dive into: How AI views humanity’s place in the creator economy What she thinks creators should focus on to stay relevant Where she believes human creativity still reigns supreme And the surprisingly human-like...

info_outline 054: Growing a 6-Figure Email List Without Paid Ads show art 054: Growing a 6-Figure Email List Without Paid Ads

HerPaperRoute Podcast With Chelsea Clarke

Did you know that it is 100% possible to grow your email list organically, without having to pay for ads? In this episode, we look at 5 smart ways to grow an email list of happy subscribers, while providing you with a ton of easy email marketing tips that anyone can benefit from, but especially if you run a business. This is how I've grown my email lists to over 100k subscribers and run successful newsletters that drive sales to my blog and business. TOP CREATOR RESOURCES 👉✨Get your copy of the Email Money Master Docs for just $5: 👉✨Join the Creator Society at HerPaperRoute: ...

info_outline 053: Instagram Just Changed Its Algorithm! Here's Everything You Need To Know show art 053: Instagram Just Changed Its Algorithm! Here's Everything You Need To Know

HerPaperRoute Podcast With Chelsea Clarke

Instagram has made a big change to its algorithm, in an effort to prioritize original content. Instagram has announced they are introducing four changes to the platform's algorithm and these changes seek to benefit content creators. Join Chelsea Clarke as we cover what these new changes mean for content creators. Here's everything you need to know about the new Instagram algorithm. TOP CREATOR RESOURCES 📈📱 30 Day Instagram Growth Challenge + Content Planner: 📈📱 100 Lead Magnet Ideas: 📈📱 The Profit Glow Up Planner: 📈📱 Become A Full-Time Content Creator and...

info_outline 052: Get More Organic Traffic With This AI SEO Tool show art 052: Get More Organic Traffic With This AI SEO Tool

HerPaperRoute Podcast With Chelsea Clarke

Today we take a look at an AI SEO Tool highly praised by bloggers: RankIQ, and tackle 5 on-page SEO tips to help you better optimize your articles.  If you want to get more organic traffic, this episode is for you.    RankIQ review, SEO tools, and on-page SEO tips for content creators. Get $50 Off RankIQ:   Chelsea's programs:  

info_outline 051: How To Build Generational Wealth For Your Kids and Beyond show art 051: How To Build Generational Wealth For Your Kids and Beyond

HerPaperRoute Podcast With Chelsea Clarke

It isn't just the famous few that can create generational wealth. It's possible for you and your family, as well. In fact, anyone can do it with some time and hard work.  It can involve building up a significant income in one generation, acquiring assets like homes, or investing. From there, you continue to build, eventually allowing the next generation to take over the wealth-building. That's a basic overview, but there's a lot more to it, and other ways to do it. In this episode, we discuss the specifics of how to build generational wealth. HerPaperRoute courses: Blog Flipping...

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Can your young niche site really get 70,000 page views without Pinterest? Our guest Carrie Smith Nicholson says YES. Carrie outranks government websites with her young local travel blog by following a specific SEO growth strategy. One that does not use Pinterest or email marketing, at all.