How to Get Your Home Staging Business Featured with Apartment Therapy Real Estate Editor Madeline Bilis
Release Date: 04/06/2022
Running A Home Staging Business Alongside Your Spouse with Home Stager Daniel Coffman
The Home Staging Show
This week, we dive into an overlapping space within the Home Staging and Real Estate industry: Running a business with and alongside your spouse. I sit down with my guest, Daniel Coffman, co-owner of Staged Spaces, an educator and speaker within the staging community, to discuss the relationship dynamics of running a business — and raising a family — together, with your partner. Originally from the Midwest and currently based in Los Angeles, CA, Daniel has specialized in the Home Design and Real Estate industry for nearly a decade. Even further, Daniel is known for his creative...
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Staging Mobile Homes with Home Stager Aileen Crapps
The Home Staging Show
Welcome back to The Home Staging Show, where we bring you the latest insights and tips on all things home staging. In today's episode, we have home stager Aileen Crapps, who specializes in staging mobile homes. She shares her expertise on how she transforms these properties into irresistible spaces that attract buyers. From considering the surrounding amenities to incorporating decor specific to her real estate market, Aileen knows all the tricks of the trade. Additionally, she offers her advice on networking with real estate associations and investors. We also dive into the world of mobile...
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Secrets of Successful Model Home Staging: Expert Tips from Helen Bartlett
The Home Staging Show
This week, I sit down with , a national award-winning home stager and home stylist, founder of , and co-author of , about the process of staging model homes. In this conversation, we discuss the difference between a model and a regular residential home, how to pivot to meet expectations, and Helen illustrates the process of collaborating with builders (including its challenges!) to personalize the design experience and build trust. Lastly, Helen shares some amazing advice for future model home stagers — tune in to the full episode to hear her advice in detail! Topics Covered: How Helen...
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Growing Your Staging Business: Insights from StagerCon 2023
The Home Staging Show
Welcome to The Home Staging Show podcast, where we deep dive into the world of home staging and how to build a viable home staging business. In this episode, Cindy recaps the recent StagerCon 2023 conference, which focused on building multiple streams of income for home stagers. One of the big takeaways from this year’s conference is the importance of intentional business design. This strategic approach gives you the flexibility to select the tools and strategies that align perfectly with your goals and visions of your home staging business. Even among the six active stagers and speakers...
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Harnessing a Positive Money Mindset for Home Staging Success with Dr. Amanda Barrientez
The Home Staging Show
Transforming your money mindset for success is a crucial aspect of achieving financial stability and business growth. In this podcast episode, Dr. Amanda, also known as the money healer, shares her expertise in helping entrepreneurs master their money mindset and manifest easier money in their businesses. She emphasizes the importance of understanding and addressing the various emotions and beliefs associated with money. One of the key takeaways from the podcast is the concept of radical responsibility. In the episode, Dr. Amanda also dives into recognizing and reframing our beliefs and...
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Midyear Update and Exciting Developments at the School
The Home Staging Show
Welcome back to another episode of The Home Staging Show! I know we’ve been on an accidental hiatus when our previous podcast editor left to focus on his health. I am excited to report that we are getting back on track, plus a few exciting updates at the school during today’s episode! As usual, I would love to hear more about what you want to see at the school. For example, topics for live workshops, community talks, etc. Feel free to DM me on IG @staged4more or leave a comment below ❤️.
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Elevate and Refine Your Staging with Award-Winning Home Stager Terry Mainord
The Home Staging Show
In this podcast episode, Terry Mainord, an award-winning home stager based in Brooklyn shares her insights on effective staging techniques to attract today’s home buyers and staging clients. One of the essential elements contributing to Terry's success is her ability to develop, refine, and perfect her signature style, understanding how to create captivating and appealing spaces that resonate with the aspirational lifestyle of potential home buyers. During the episode, we dived into a lot of Terry’s process in operating her home staging business, as well as how she approaches staging...
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Mastering Buying Inventory and Leveraging Your Expenses in Your Home Staging Business with Home Stager Jess Harrington
The Home Staging Show
In this episode of The Home Staging Show, Jess takes us on her journey of transitioning from working for auction houses and Wayfair to becoming a successful home staging business owner in the Boston area. Jess candidly shares her progress and challenges in running and building her staging business and highlights how having a warehouse space has improved her staging business and profitability. Moreover, Jess offers valuable insights on buying inventory and creating a curated look for her staged homes. She emphasizes the importance of budgeting and tracking expenses and explains how fine-tuning...
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How to Become a Better Leader and Drive Growth for Your Staging Business with Steph Tuss
The Home Staging Show
In this podcast, Steph Tuss, CEO of multimillion-dollar global consulting company Life Is Now, Inc., talks about how important it is to have the best people on your team and how dangerous it can be to settle for mediocre ones. She also advises on how to handle conflicts productively in your staging business and talks about becoming a better leader who can empower and motivate your team. Steph introduces four leadership archetypes and explains how to recognize and work with each archetype effectively.
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Mastering the Art of Hiring In Your Home Staging Business with Jamie Van Cuyk
The Home Staging Show
Hiring is so pivotal to the growth of your home staging business. Are you wearing a million different hats because you don't feel ready to outsource and delegate? Today’s conversation with Jamie Van Cuyk of draws on her 15+ years of leadership experience and is like a mini workshop in mastering the art of hiring. Jamie and I cover it all - from avoiding being the bottleneck in our businesses, to figuring out when and who we need to hire, compensation strategies, managing a remote team, and dealing with family and friends who want to work with you. You’ll walk away with so many...
info_outlineHave you ever wondered what it would take to get your home staging projects covered in a major publication like Apartment Therapy?
Madeline Bilis is about to break it all down. As a writer, editor, and Lifestyle Deputy Director at Apartment Therapy who is also going to be on the jury at this year’s International Home Staging Awards, Madeline shares EXACTLY what you need to include (and leave out!) of your pitch.
It’s fascinating to get a behind the scenes peek at Apartment Therapy’s editorial team, how they plan content and generate inspiring story ideas, 2022 real estate trends, and the importance of great lifestyle photography that’s accessible, without being too aspirational.
Connect With Madeline
Apartment Therapy’s Real Estate Section: https://www.apartmenttherapy.com/real-estate
Apartment Therapy’s Instagram: https://www.instagram.com/apartmenttherapy/
Apartment Therapy’s YouTube: https://www.youtube.com/c/apartmenttherapy/videos
Madeline’s Email: [email protected]
Links and Resources Mentioned
Learn more about our partner, 17hats: https://www.staged4more.com/17hats
Sign up for Apartment Therapy’s free 6-week newsletter, Home Economics.
Submissions are now open for the 2022 International Home Staging Awards! Early bird submission ends on April 14, 2022 at 11:59pm EST: https://www.stagingawards.com
Join our free Monthly Staging Challenge for a chance to win 5 entries to this year’s International Home Staging Awards. This month’s theme is: KITCHEN
Sign up for our next 2-hour workshop, Presenting Your Staging Business to get live feedback on your presentation style. Learn more about all of our upcoming workshops here.
Check out Apartment Therapy’s books: The Eight-Step Home Cure, Big Book of Small, Cool Spaces, and Complete & Happy Home.