568 – Own the Spotlight with Linda Ugelow
The How of Business - How to start, run, grow and exit a small business.
Release Date: 05/26/2025
R351 – Niche Down to Scale Up
The How of Business - How to start, run, grow and exit a small business.
Niche down to scale up your small business faster. Show Notes Page: Focus on the essential and most profitable products or services. Don't try to be all things to all people. In this episode of The How of Business podcast, Henry Lopez explores one of the most powerful strategies for early-stage growth: niching down. Whether you’re just launching or a year or two into your journey, trying to do too much too soon can keep your business stuck. Instead, Henry shows how narrowing your offerings, target audience, and even your service area can unlock faster growth and long-term sustainability. ...
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571 – Employee to Business Owner
The How of Business - How to start, run, grow and exit a small business.
Employee to Business Owner - what to consider when overcoming the fear and uncertainty of transitioning from employee to business owner. Show Notes Page: If you've dreamed of leaving your job to start your own business but feel stuck by fear, uncertainty, or financial security, this episode is for you. Henry Lopez shares his personal experience and practical advice on how to successfully transition from employee to business owner. He explores both the emotional and financial challenges of walking away from a steady paycheck, the perceived safety of a job, and the mental blocks that hold...
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570 – Buyer-First Sales for Business Owners
The How of Business - How to start, run, grow and exit a small business.
Buyer-First Sales for Business Owners with sales coach and author Carole Mahoney. Show Notes Page: Do you dread sales conversations or feel like you’re forcing your product or service onto people? Carole Mahoney, renowned sales coach and author of Buyer First, joins Henry Lopez to change the way small business owners think about selling. Carole shares how collaborative selling can not only improve your results but also feel more authentic and aligned with your values. You’ll hear how Carole went from hating sales to becoming one of the most respected voices in the industry - and how...
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569 – Big Rocks
The How of Business - How to start, run, grow and exit a small business.
Big Rocks - a prioritization and time management technique for small business owners. Show Notes Page: If you’re always busy but still not making meaningful progress, this episode is for you. Henry Lopez introduces the “Big Rocks” method made famous by Stephen Covey, helping small business owners and entrepreneurs shift from reactive to purposeful weekly planning. This isn’t about doing more - it’s about doing what matters most.” “The key is not to prioritize what's on your schedule, but to schedule your priorities.” - Steven Covey You’ll learn: What Big Rocks really...
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R245 - Two Responsibilities
The How of Business - How to start, run, grow and exit a small business.
The two most essential responsibilities every successful small business owner must embrace: making decisions and accepting personal mistakes. Show Notes Page: While the list of responsibilities is long for any entrepreneur, these two are foundational to the success of a small business owner or entrepreneur. On this episode of The How of Business podcast, Henry Lopez shares personal insights and experiences to help aspiring and current business owners understand why the courage to decide, and the humility to own up to missteps, are traits that separate doers from dreamers. From the...
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568 – Own the Spotlight with Linda Ugelow
The How of Business - How to start, run, grow and exit a small business.
Own the Spotlight - practical strategies small business owners can use to turn public speaking from dread to delight, emphasizing the power of storytelling and authentic communication. Show Notes Page: In this episode, Henry Lopez speaks with Linda Ugelow, author of Delight in the Limelight and an expert speaking confidence coach, about overcoming the fear of public speaking. Linda shares her personal journey from anxiety to mastery, highlighting how past experiences, especially in childhood, often create deep-rooted fears. She reveals practical strategies entrepreneurs can use to turn...
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567 - Focus Without Burnout with Skye Waterson
The How of Business - How to start, run, grow and exit a small business.
Focus Without Burnout: Smarter Strategies for Entrepreneurs. Show Notes Page: In this episode of The How of Business, host Henry Lopez is joined by ADHD strategist and coach Skye Waterson to explore powerful strategies for entrepreneurs who struggle with focus, burnout, or executive dysfunction. Skye and Henry break down how to work with your brain instead of against it, using tools like time blocking, effective delegation, and Skye’s free “focus filter” to bring clarity and momentum to your workweek. Henry and Skye also discuss why finding a non-business hobby matters for...
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566 – Good Debt Bad Debt
The How of Business - How to start, run, grow and exit a small business.
Good Debt Bad Debt: How to Borrow Strategically in Business. Show Notes Page: In this episode of The How of Business, host Henry Lopez reframes how small business owners think about debt. While consumer debt is often harmful and emotionally charged, Henry makes the case that strategic borrowing, or good debt, can be an essential growth tool for entrepreneurs. Henry walks through key differences between personal and business debt, outlines how to identify smart uses of debt (like funding revenue-generating assets or covering working capital gaps), and warns against the dangers of relying on...
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565 - From Manager to Leader with James Turk
The How of Business - How to start, run, grow and exit a small business.
Transitioning from manager to leader is more than a title change - it’s a mindset shift. In this episode, executive coach James Turk shares insights from his book The Giving Game, including his F45 Playbook for new leaders. Show Notes Page: Whether you’re stepping into leadership yourself or supporting someone who is, this conversation is packed with practical advice to lead with influence, not just authority. Drawing from decades of experience in leadership development and coaching, James introduces his F45 Playbook - a roadmap for the first 45 days in a leadership role. He...
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R242 - Small Business Systems
The How of Business - How to start, run, grow and exit a small business.
The essentials of Small Business Systems with host Henry Lopez. Show Notes Page: Building a self-managed business starts with solid systems. In this short solo episode of The How of Business, Henry Lopez shares practical advice on how to develop, implement, and improve the systems that help small businesses scale, delegate, and operate consistently. Whether you're just starting out or need to escape the chaos of doing everything yourself, this episode is your roadmap to operational freedom. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start,...
info_outlineOwn the Spotlight - practical strategies small business owners can use to turn public speaking from dread to delight, emphasizing the power of storytelling and authentic communication.
Show Notes Page: https://www.thehowofbusiness.com/568-linda-ugelow-own-the-spotlight/
In this episode, Henry Lopez speaks with Linda Ugelow, author of Delight in the Limelight and an expert speaking confidence coach, about overcoming the fear of public speaking.
Linda shares her personal journey from anxiety to mastery, highlighting how past experiences, especially in childhood, often create deep-rooted fears.
She reveals practical strategies entrepreneurs can use to turn public speaking from dread to delight, emphasizing the power of storytelling and authentic communication.
Linda also introduces her proven "7 Preparation Rituals," designed to reduce anxiety and help speakers deliver impactful presentations. Tune in to learn actionable techniques to boost your speaking confidence and authentically connect with your audience.
How can small business owners overcome public speaking fears?
Small business owners can overcome speaking fears by identifying the root cause of their anxiety, using storytelling to engage authentically, and preparing effectively through visualization.
Why is storytelling important in public speaking?
Storytelling creates authentic connections, captures audience attention, and helps speakers overcome fears by shifting focus from self-consciousness to delivering valuable messages.
What are effective public speaking preparation techniques?
Effective techniques include visualization, understanding potential challenges, healing past speaking traumas, voice training, and practical rehearsal strategies.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com