593 – How to Build Business Credit with Gerri Detweiler
The How of Business - How to start, run, grow and exit a small business.
Release Date: 01/19/2026
R306 – 5 Steps to Naming with Brad Flowers
The How of Business - How to start, run, grow and exit a small business.
A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with Brad Flowers. Show Notes Page: Naming your business (or product or service) doesn’t have to be a frustrating or purely creative guessing game. It can be a structured, repeatable process that leads to better outcomes. In this episode, Henry Lopez chats with Brad Flowers, co-founder of Bullhorn and author of The Naming Book, about how small business owners can move from a blank page to a strong, effective business or product name. Brad...
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603 – 5 Tips for Better Emails
The How of Business - How to start, run, grow and exit a small business.
Practical email writing techniques that help small business owners communicate more clearly, get faster responses, and reduce costly misunderstandings. Show Notes Page: Email is still the primary communication tool in most small businesses, yet it’s one of the most overlooked skills. In this episode, Henry shares five simple but powerful tips to help you write better emails that get faster responses, reduce misunderstandings, and improve your professional credibility. You’ll learn how to: Communicate your message clearly and quickly Structure emails so they are easy to scan ...
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602 – Why Your Business is Stuck
The How of Business - How to start, run, grow and exit a small business.
How profitability and scalability constraints in your business model keep you stuck and how to diagnose and remove them to finally grow. Show Notes Page: If your business feels stuck - you are working hard but not breaking through - you may be dealing with hidden constraints in your business model. In this episode, Henry Lopez explains why most small businesses don’t fail outright but instead get trapped in a perpetual startup stage. The root cause is often not effort or resources, but structural limitations in profitability or scalability or both. Henry breaks down the two pillars of a...
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601 – 2026 Franchise Trends with Giuseppe Grammatico
The How of Business - How to start, run, grow and exit a small business.
The latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries. Show Notes Page: Franchising continues to evolve rapidly driven by advancements in AI, operational efficiency, and a renewed focus on franchisee success. In this episode, Henry Lopez is joined by franchise expert Giuseppe Grammatico to break down the most important trends shaping today’s franchise landscape and what they mean for aspiring business owners. A major shift highlighted in this conversation is the increased level of support franchisors are...
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600 – Create Your Own Category with Kevin Maney
The How of Business - How to start, run, grow and exit a small business.
How small business owners can escape price-driven competition by redefining their market and creating a new category instead of competing in crowded spaces. Show Notes Page: Many small business owners enter crowded markets and end up competing primarily on price. But according to author and business strategist Kevin Maney, there is another path: create your own category. In this conversation, Henry Lopez speaks with Kevin Maney about the ideas in his latest book “The Category Creation Formula.” The discussion explores how entrepreneurs can redefine the problem they solve and...
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599 – When Should You Outsource Your Bookkeeping?
The How of Business - How to start, run, grow and exit a small business.
When to outsource your bookkeeping, how outsourcing compares to hiring an in-house bookkeeper, and best practices for working effectively with a bookkeeping service. Show Notes Page: Knowing when to outsource your bookkeeping is an important decision for small business owners. As your business grows, bookkeeping becomes more complex, more time-consuming, and more critical to making informed decisions. In this episode, Henry Lopez is joined by bookkeeping expert Jodi Arrant to discuss when it makes sense to outsource your bookkeeping instead of doing it yourself or hiring a bookkeeper...
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598 – Do Your Leaders Know the Score?
The How of Business - How to start, run, grow and exit a small business.
If your leaders don’t know how they’re measured, you can’t expect consistent performance or real ownership. Show Notes Page: Frustrated with inconsistent performance from your managers or senior team members? The issue may not be motivation, it may be measurement. In this episode, Henry Lopez breaks down why leadership performance problems often stem from a lack of role clarity, measurable outcomes, and transparent KPIs. Without clearly defined metrics, even highly motivated leaders drift. Expectations become subjective. Feedback becomes emotional. And performance becomes...
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597 – Why Your Business Will Sell
The How of Business - How to start, run, grow and exit a small business.
Five practical reasons your small business will sell and how to intentionally build long-term exit value. Show Notes Page: Most business owners say they want to sell one day but very few actually build a business someone would want to buy. In this episode, Henry Lopez outlines five practical reasons your business will sell and the disciplines required to build exit readiness long before you’re ready to exit. A sellable business isn’t created at the moment you decide to sell - it’s built over years through intentional design. Henry shares the five core elements that...
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596 – Marketing in the AI Era with Shannon Bailey
The How of Business - How to start, run, grow and exit a small business.
How AI is reshaping small business marketing and why clear positioning and strong messaging matter more than ever. Show Notes Page: Branding and messaging expert Shannon Bailey shares her entrepreneurial journey and explains (starting at 11:10) why clear positioning and concise messaging are essential in the AI-driven marketing era. As AI tools like ChatGPT reshape how customers search for information, small business marketing is entering a new era that rewards clarity over cleverness and positioning over fluff. In this episode, Henry Lopez chats with branding and messaging strategist...
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595 – Plan to Succeed, but Prepare to Fail
The How of Business - How to start, run, grow and exit a small business.
Planning improves your odds of success, but accepting risk, making decisions with incomplete information, and learning quickly from failure are what ultimately move a business forward. Show Notes Page: Planning is essential to building a successful small business, but it doesn't eliminate risk or guarantee success. In this episode, Henry Lopez explains why business owners must plan to succeed while also being prepared to fail, and how accepting uncertainty is a prerequisite for growth. Henry breaks down the role of planning in both startups and existing businesses, explaining how business...
info_outlineBusiness credit is a critical but often misunderstood tool that can unlock financing, protect your personal credit, and strengthen your small business.
Show Notes Page: https://www.thehowofbusiness.com/593-gerri-detweiler-business-credit/
Many small business owners assume business credit “just happens” once they form an LLC, but that’s not how it works.
In this episode, Henry Lopez is joined by Gerri Detweiler, one of the leading experts on small business credit, to break down how business credit really works and why it matters far earlier than most owners realize. They discuss how business credit affects financing, vendor relationships, and even potential partnerships, and why larger companies often check your business credit before working with you.
Gerri explains the fundamentals of establishing business credit, including whether you should start as a sole proprietor or form an LLC, how credit reporting works, and why payment history is the most important factor in building strong business credit scores.
She also shares practical strategies for getting started such as using net-30 vendors, business credit cards, and equipment financing, and how to avoid common mistakes that can quietly damage your credit profile.
“Business credit doesn’t build itself. You have to be intentional about it from day one,” Gerri explains.
Gerri Detweiler has spent more than 30 years helping people make sense of credit and financing, with a special focus on helping small business owners. As an Education Consultant for Nav, she guides entrepreneurs in building strong business credit and understanding how it can open doors for growth. Gerri has answered thousands of credit questions online, written or coauthored six books, including Finance Your Own Business: Get on the Financing Fast Track, and has been interviewed in thousands of media stories as a trusted credit expert. Through her widely syndicated articles, webinars for organizations like SCORE and Small Business Development Centers, as well as educational videos, she makes complex financial topics clear and practical, empowering business owners to take control of their credit and grow healthier companies.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com