62. Howard Tiersky – FROM, The Digital Transformation Agency – Winning Digital Customers
Release Date: 01/24/2022
Cindy Moehring - Business Integrity Leadership Initiative
How That Happened
Cindy Moehring is the Founder and Executive Chair of the Business Integrity Leadership Initiative at Walton College. Before joining Walton College, she had 27 years of leadership experience, most recently at Walmart, Inc. where she spent the last 20 years collaborating with the Walmart Board of Directors, four of the five Walmart CEOs, C-suite executives, and other senior leaders to drive global, technology, culture, risk management and governance change across the enterprise. Moehring spearheaded the transformation of Walmart’s global culture of integrity in the wake of Walmart’s...
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Schell Gower - ClearMark Marketing Agency
How That Happened
Schell is a marketing consultant for personal brands and businesses and a certified brand guide. Her goal is to help you turn that passion into compelling messages, giving you a voice and a plan to reach others with passion. Schell’s passion is fueled by seeing companies thrive and their business grow when their message is clear. Before becoming an entrepreneur, Schell was in pharmaceutical sales. Her experience in sales, marketing and being a brand story guide makes her the best person to enlighten us on how to create strategic marketing plans, mistakes to avoid in our marketing and...
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David Stanley - Full Sail Capital
How That Happened
Rising from ashes to wealth is not just a narrative. David Stanley and his partners moved from zero to currently $1.6 billion. That sounds like a fairy tale, right? Today we hear it from David himself, who shares how, together with his partners, they grew Full Sail Capital. David earned business and finance degrees from the University of North Texas and is also a graduate of the Trust School at Northwestern University. He is a certified trust and financial advisor with a series 65 securities license. David is also a devoted husband and a proud dad and grandfather, and an accomplished...
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Brandon Sebald - 7 Brew Coffee
How That Happened
Brandon Sebald is the CEO of Brew Crew LLC, the first franchisee for 7 Brew Coffee, which is an exciting and relatively new coffee brand and experience. 7 Brew has a license to open nearly 100 stores in Arkansas, Missouri, Louisiana, and Texas. Prior to his relationship with Seven Brew, Brandon was part of a Planet Fitness franchise group that had 92 locations across six states. He is also co-owner of a high-end custom home building company in Fayetteville, Arkansas. And then finally, Brandon is also a Buff City Soap franchisee with six New York stores and a territory to build up to 40...
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Trent Shores - GableGotwals
How That Happened
Trent Shores is a former United States Attorney and a shareholder at Gable Gotwals. He advises clients on complex litigation, Native American law and policy, cybersecurity, and high-stakes government and corporate investigations. He represents clients in state, federal, and tribal courts at all stages in the litigation process, including at trial and on appeal. Recently, Trent was named a Tribal Supreme Court Justice for the Kaw Nation and a U.S. Global Leadership Coalition’s Oklahoma Advisory Committee member. In this episode, Trent shares a backstory of how he got into the world of law,...
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Ashleigh Sutter – Intuit - Leading Transformational Change
How That Happened
Ashleigh Sutter CPA, the Director of US Accountant Sales at Intuit. With nearly 15 years of experience in the accounting industry, Sutter creates strong relationships with large accounting firms and industry partners. In this episode, learn the transformational changes happening to accounting and sales technology, particularly at Intuit, and how Ashleigh’s leadership has evolved throughout her career. In addition, Ashleigh shines light on what it’s like to transition from a large accounting firm to a sales leadership role at Intuit, as well as her most pivotal career moment. She...
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Encore Episode - 11. Ron Siegenthaler - Xeta Communications
How That Happened
As 2022 comes to a close, the How That Happened podcast team is on a short hiatus as we prepare for new content in 2023. We thought it would be a great time to highlight a previous episode, and that is our 2019 interview with entrepreneur and communicator, Ron Siegenthaler. How That Happened will return with a new episode in the new year. is chairman of Xeta Communications and Give.mobi LLC. He is also serves as President of Myriad Technologies and a Consultant for Rolled Alloys. Prior to these positions, Ron founded Metals Inc., a steel service center that distributes specialty metals...
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84. Dick Greenly – Water4 - Solving the Global Water Crisis
How That Happened
Dick Greenly is the Co-Founder of Water4, an organization on a mission to eradicate the world’s water crisis by bringing clean water access to every home, school, and clinic. Water4 is not your typical risk-adverse nonprofit… they want the risk because they believe in the power of pushing boundaries. In this episode, Dick covers the formation of Water4, the inspiration behind the nonprofit, and the impact it’s making on the world’s water infrastructure. Having been to 45 different countries, Water4 created momentum by training local communities in Africa to drill wells. As a result...
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83. Sharina Perry – Utopia Plastix – Plastic Reimagined
How That Happened
Sharina Perry is the Founder of Utopia Plastix, a company that has created the plant-based alternative to plastic. Utopia Plastix is on a mission is to provide the best plant-based products while maintaining their goal to not create problems as they solve them. In this episode, Sharina shares how she developed her intense determination to change the world. She also covers how her plant studies accidentally led her to discover the use of crops as alternatives to petroleum, cotton, and wood. As someone who’s not a scientist, Sharina highlights her creative process for inventing the...
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82. Jim Sliker – Central States Manufacturing - Strategies for Scaling an ESOP
How That Happened
Jim Sliker is the CEO of Central States Manufacturing, a 100% employee-owned (ESOP) company that produces metal building components for a variety of structures and applications. Jim earned a Bachelor of Science degree in Mechanical Engineering from Kettering University and an MBA from the University of Michigan. He serves on the Make-A-Wish Mid-South board, and the Northwest Arkansas Children’s Shelter board of directors. In this episode, Jim talks about Central States Manufacturing’s geographical saturation strategy for growing and scaling an American manufacturing company. He discusses...
info_outlineHoward Tiersky is a serial entrepreneur and author of the Wall Street bestseller Winning Digital Customers: The Antidote to Irrelevance. Since 2007, he has served as CEO of the management consulting firm FROM, The Digital Transformation Agency.
In this episode, Howard dissects that all-too-common buzzword, “digital transformation”, explaining it via the evolution of nearly every aspect of our lives since 2010, from commerce, banking, and transportation, all the way to dating, fitness, and career.
“It’s hard to find any domain in our lives that hasn’t been significantly shifted because of these smartphones in our pockets and other digital touchpoints.” says Howard. Therefore, businesses who don’t adapt fast enough to these ever-shifting domains will be left behind.
Listen in as Howard dives into the antidote to irrelevance describing it as the right way to go about digital transformation within your business by identifying your customers’ pain points in order to craft the appropriate modern solutions for them.
He goes on to speak about best practices for linking digital strategy to customer experience. At the same time, he provides the caveat that companies should be careful not to prioritize all things digital at the expense of every other facet of doing business with human beings.
Finally, Howard goes into the principles he writes about in his previous book, Impactful Online Meetings.
This episode is now on Apple Podcasts, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. You can also listen via the podcast player embedded above.
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