loader from loading.io

79. Ross Ledbetter & Cheryl Reeder - Reeder’s Auto & Tire – Tulsa’s Original Service Station

How That Happened

Release Date: 09/19/2022

Cindy Moehring - Business Integrity Leadership Initiative show art Cindy Moehring - Business Integrity Leadership Initiative

How That Happened

Cindy Moehring is the Founder and Executive Chair of the Business Integrity Leadership Initiative at Walton College. Before joining Walton College, she had 27 years of leadership experience, most recently at Walmart, Inc. where she spent the last 20 years collaborating with the Walmart Board of Directors, four of the five Walmart CEOs, C-suite executives, and other senior leaders to drive global, technology, culture, risk management and governance change across the enterprise. Moehring spearheaded the transformation of Walmart’s global culture of integrity in the wake of Walmart’s...

info_outline
Schell Gower - ClearMark Marketing Agency show art Schell Gower - ClearMark Marketing Agency

How That Happened

Schell is a marketing consultant for personal brands and businesses and a certified brand guide. Her goal is to help you turn that passion into compelling messages, giving you a voice and a plan to reach others with passion. Schell’s passion is fueled by seeing companies thrive and their business grow when their message is clear.  Before becoming an entrepreneur, Schell was in pharmaceutical sales. Her experience in sales, marketing and being a brand story guide makes her the best person to enlighten us on how to create strategic marketing plans, mistakes to avoid in our marketing and...

info_outline
David Stanley - Full Sail Capital show art David Stanley - Full Sail Capital

How That Happened

Rising from ashes to wealth is not just a narrative. David Stanley and his partners moved from zero to currently $1.6 billion. That sounds like a fairy tale, right? Today we hear it from David himself, who shares how, together with his partners, they grew Full Sail Capital.  David earned business and finance degrees from the University of North Texas and is also a graduate of the Trust School at Northwestern University. He is a certified trust and financial advisor with a series 65 securities license. David is also a devoted husband and a proud dad and grandfather, and an accomplished...

info_outline
Brandon Sebald - 7 Brew Coffee show art Brandon Sebald - 7 Brew Coffee

How That Happened

Brandon Sebald is the CEO of Brew Crew LLC, the first franchisee for 7 Brew Coffee, which is an exciting and relatively new coffee brand and experience. 7 Brew has a license to open nearly 100 stores in Arkansas, Missouri, Louisiana, and Texas. Prior to his relationship with Seven Brew, Brandon was part of a Planet Fitness franchise group that had 92 locations across six states. He is also co-owner of a high-end custom home building company in Fayetteville, Arkansas. And then finally, Brandon is also a Buff City Soap franchisee with six New York stores and a territory to build up to 40...

info_outline
Trent Shores - GableGotwals show art Trent Shores - GableGotwals

How That Happened

Trent Shores is a former United States Attorney and a shareholder at Gable Gotwals. He advises clients on complex litigation, Native American law and policy, cybersecurity, and high-stakes government and corporate investigations. He represents clients in state, federal, and tribal courts at all stages in the litigation process, including at trial and on appeal. Recently, Trent was named a Tribal Supreme Court Justice for the Kaw Nation and a U.S. Global Leadership Coalition’s Oklahoma Advisory Committee member. In this episode, Trent shares a backstory of how he got into the world of law,...

info_outline
Ashleigh Sutter – Intuit - Leading Transformational Change show art Ashleigh Sutter – Intuit - Leading Transformational Change

How That Happened

Ashleigh Sutter CPA, the Director of US Accountant Sales at Intuit. With nearly 15  years of experience in the accounting industry, Sutter creates strong relationships with large accounting firms and industry partners. In this episode, learn the transformational changes happening to accounting and sales technology, particularly at Intuit, and how Ashleigh’s leadership has evolved throughout her career. In addition, Ashleigh shines light on what it’s like to transition from a large accounting firm to a sales leadership role at Intuit, as well as her most pivotal career moment. She...

info_outline
Encore Episode - 11. Ron Siegenthaler - Xeta Communications show art Encore Episode - 11. Ron Siegenthaler - Xeta Communications

How That Happened

As 2022 comes to a close, the How That Happened podcast team is on a short hiatus as we prepare for new content in 2023.  We thought it would be a great time to highlight a previous episode, and that is our 2019 interview with entrepreneur and communicator, Ron Siegenthaler. How That Happened will return with a new episode in the new year. is chairman of Xeta Communications and Give.mobi LLC. He is also serves as President of Myriad Technologies and a Consultant for Rolled Alloys. Prior to these positions, Ron founded Metals Inc., a steel service center that distributes specialty metals...

info_outline
 84. Dick Greenly – Water4 - Solving the Global Water Crisis show art 84. Dick Greenly – Water4 - Solving the Global Water Crisis

How That Happened

Dick Greenly is the Co-Founder of Water4, an organization on a mission to eradicate the world’s water crisis by bringing clean water access to every home, school, and clinic. Water4 is not your typical risk-adverse nonprofit… they want the risk because they believe in the power of pushing boundaries. In this episode, Dick covers the formation of Water4, the inspiration behind the nonprofit, and the impact it’s making on the world’s water infrastructure. Having been to 45 different countries, Water4 created momentum by training local communities in Africa to drill wells. As a result...

info_outline
83. Sharina Perry – Utopia Plastix – Plastic Reimagined show art 83. Sharina Perry – Utopia Plastix – Plastic Reimagined

How That Happened

Sharina Perry is the Founder of Utopia Plastix, a company that has created the plant-based alternative to plastic. Utopia Plastix is on a mission is to provide the best plant-based products while maintaining their goal to not create problems as they solve them. In this episode, Sharina shares how she developed her intense determination to change the world.   She also covers how her plant studies accidentally led her to discover the use of crops as alternatives to petroleum, cotton, and wood. As someone who’s not a scientist, Sharina highlights her creative process for inventing the...

info_outline
82. Jim Sliker – Central States Manufacturing - Strategies for Scaling an ESOP show art 82. Jim Sliker – Central States Manufacturing - Strategies for Scaling an ESOP

How That Happened

Jim Sliker is the CEO of Central States Manufacturing, a 100% employee-owned (ESOP) company that produces metal building components for a variety of structures and applications. Jim earned a Bachelor of Science degree in Mechanical Engineering from Kettering University and an MBA from the University of Michigan. He serves on the Make-A-Wish Mid-South board, and the Northwest Arkansas Children’s Shelter board of directors. In this episode, Jim talks about Central States Manufacturing’s geographical saturation strategy for growing and scaling an American manufacturing company. He discusses...

info_outline
 
More Episodes

Ross Ledbetter & Cheryl Reeder are third-generation owners of Reeder’s Auto and Tire in Tulsa, Oklahoma.  They purchased the station nearly 15 years ago and have continued to build the brand Midtown knows today.  Reeder’s sets itself apart because of its customer service, fueling options, highly skilled auto repair technicians, and in-house chef.

In this episode, Ross and Cheryl discuss how Reeder’s is keeping up in a growing market, the division of labor between them, and the possibility of a second station. Additionally, Cheryl shares her experience growing up in the business, and her vision for creating a one-of-a-kind destination for Tulsa.

Ledbetter and Reeder also break down their social media presence and how that has influenced visitors to the store. They also shed light on how they partnered with local restaurants to serve gourmet food options.

Connect with Cheryl & Ross:

Connect with Ross on LinkedIn

Connect with Cheryl on LinkedIn

Resources Mentioned:

Visit Reeder’s Website

Follow them on Instagram

Like Reeder’s on Facebook

Check out their TikTok

This episode is now on Apple Podcasts, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. You can also listen via the podcast player embedded above.

Make sure to SUBSCRIBE to “How That Happened” to receive our latest episodes every two weeks, learn more about our guests, and collect resources on how to better run your business.