EP324 Community Impact and Resilient Legacies Through Employee Ownership
Release Date: 07/01/2025
The Cash Rich Exit Podcast
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In this episode, host chats with Peter Deitz, social entrepreneur and founder of Canada’s first-ever employee ownership trust (EOT) transition at Grantbook. Peter shares how his scenic, eight-year exit journey created space for new ventures, empowered employees, and protected the company’s B Corp values. The episode is a roadmap for any founder looking to exit with both financial return and community impact. 🔑 Key Highlights The Long Game: Peter’s exit took 8 years - twice the time he spent actively running the business. He stayed in a governance role and planned a...
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In this final segment of a powerful three-part conversation, Colleen O’Connell-Campbell and Jennifer Williams explore the community-level impact of employee ownership for Canadian business owners - beyond the dollars and deal terms. If you're a founder who wants to leave behind more than just a net worth number, this episode offers compelling reasons to consider how your exit plan could strengthen your community, not just your portfolio. Key Highlights 💼 Employee-Owned Companies = Stability During Volatility Data shows these businesses are more likely to retain staff...
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In part two of this three-part series, Colleen welcomes back to explore the financial power behind Employee Ownership Trusts (EOTs). This isn't just a values-based feel-good exit. EOTs now offer significant tax advantages that can rival, and even exceed, traditional business sale routes. From how to qualify for the new $10M lifetime capital gains exemption to why Canada introduced this legislation, Jennifer breaks it all down - plus, the importance of doing it right with guidance from experts. ✨ Key Highlights and Timestamps 🕓 02:35 Why the federal government introduced...
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Host: Colleen O’Connell-Campbell Guest: Jennifer Williams, Founder of Firefly Insights In part one of a three-part series, Colleen sits down with , a passionate advocate for employee ownership and founder of Firefly Insights. This episode explores how business owners can transition their companies to employees - preserving their legacy, values, and community roots - expanding their options beyond the default of private equity or selling to competitors. Jennifer shares why employee ownership is gaining traction in Canada, how it can stabilize businesses post-exit, and why it’s...
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👋 at RBC Dominion Securities In this episode, host Colleen O’Connell-Campbell, Wealth Advisor, sits down with , CEO of , and a pioneer in bringing Employee Ownership Trusts (EOTs) to Canada. Tiara explains how EOTs offer a compelling, tax-efficient option for business owners who want to protect their legacy, empower their employees, and still achieve full value in an exit - without selling to a third party or private equity. Tiara shares how she helped champion Canada's EOT legislation, inspired by robust models in the US and UK, and outlines how Canadian business owners can now...
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info_outlineIn this final segment of a powerful three-part conversation, Colleen O’Connell-Campbell and Jennifer Williams explore the community-level impact of employee ownership for Canadian business owners - beyond the dollars and deal terms.
If you're a founder who wants to leave behind more than just a net worth number, this episode offers compelling reasons to consider how your exit plan could strengthen your community, not just your portfolio.
Key Highlights
💼 Employee-Owned Companies = Stability During Volatility
Data shows these businesses are more likely to retain staff during tough times. That means healthier communities and more resilient local economies.
📉 Real Talk: Why Shared Ownership Drives Results
From reducing turnover to solving problems like lost cutlery (literally - a $72K savings story), employee-owners think and act like stakeholders.
🏠 Keeping Businesses in the Community
Selling to employees often keeps operations rooted locally, unlike third-party sales or private equity buyouts that risk relocation.
🔍 The Importance of Financial Transparency
Employees who understand even basic financials make better day-to-day decisions. Jennifer breaks down why open-book thinking leads to stronger businesses.
🏛️ What Government and Economic Agencies Should Be Doing
There’s a big opportunity for local development offices and boards of trade to help more founders explore employee ownership as a transition path.
📈 Canada’s First EOT Is Here - and More Are Coming
With a wave of Employee Ownership Trusts launching, Colleen and Jennifer predict this model will catch fire in the next few years - just like in the UK.
🔁 The Legacy that Sticks
This isn’t charity. Employee ownership allows founders to sell at value and leave a business in the hands of people who care. It’s a win-win.
🚀 Ready to Explore your Exit (whether in 2 or 10 years)?
Are you a founder without a clear succession plan? Wondering how to turn your business into a legacy?
Host Colleen O’Connell-Campbell is offering a complimentary 1:1 Wealth Gap Analysis to help you understand your current state - and design a personal plan for your next move.
📧 Message her on LinkedIn or email to get started.
Let’s make sure your exit is cash-rich, values-aligned, and future-ready.
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The Cash Rich Exit Podcast is brought to you by O’Connell-Campbell Wealth Management at RBC Dominion Securities.
All opinions expressed by the host, Colleen O’Connell-Campbell, and podcast guests are solely their own opinions and do not reflect the opinion of RBC Dominion Securities.
This podcast is for informational purposes only before taking any action based on information in this podcast you should consult with a qualified professional.
Colleen O’Connell-Campbell is a Wealth Advisor at RBC Dominion Securities, a member of the Canadian Investor Protection Fund.