EP328 Intentionality, Identity, and the Exit Journey
Release Date: 08/26/2025
The Cash Rich Exit Podcast
Episode Summary: What is the difference between a business that generates income and one that creates wealth? In this episode, host sits down with husband-and-wife team Krystyn and Matt Harrison of Horizon Advisors, who bring complementary perspectives from different sides of the deal table. Krystyn is a five-time founder who learned the hard way what happens when you run your own sale process, lose competitive tension, and have a seven-figure LOI collapse in eight weeks. Matt spent his M&A career watching owners come to market for the wrong reasons - cancer diagnoses, divorces, sudden...
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What happens after you sell the business that defined you? In this episode, host sits down with Candace Sutcliffe, who spent nearly 20 years building The Chef's Paradise (CA Paradis) - a 104-year-old Ottawa retail institution - from employee to president to co-owner, and then made the bold decision to sell to Quebec-based industry leader Doyon Després and step into a corporate executive role. This is a candid conversation about what it actually looks like to navigate a multi-generational business transition: the operational preparation, the culture clash considerations, the identity...
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Host: Colleen O'Connell-Campbell, Wealth Advisor, RBC Dominion Securities Guests: Sonya Shorey (CEO, Invest Ottawa), Jennifer Francis (Chair, Capital Angel Network), and Julia Elvidge - Co-founders of She Boot Episode Summary: Only 2% of venture capital flows to women-founded companies - yet women start roughly 15% of all companies. In this episode, Colleen sits down with the three co-founders of SheBoot, a national nonprofit that is tackling this gap from both sides of the table - making women tech founders investment-ready and mobilizing women angel investors to fund them. What...
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Revenue is vanity. Profit is sanity. Cash flow is sovereignty. In this episode, host sits down with Melissa Houston - CPA, business finance coach, fractional CFO, and author of ‘Cash Confident’ - to explore why so many business owners are working hard but not building wealth. Melissa shares her mission to close the business financial literacy gap, particularly for women entrepreneurs, and explains how a few key changes in pricing, expense management, and cash flow can completely change a business's trajectory. The conversation covers the emotional side of money (including both Colleen's...
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Episode Summary: Forget everything you thought you knew about pension plans being just for government workers. In this episode, pension lawyer Jean-Pierre (JP) Laporte, Pension Lawyer and Founder, Integris Pension Management, joins host to share a series of powerful, real-life case studies showing how registered pension plans - including Individual Pension Plans (IPPs) and Personal Pension Plans - are quietly and dramatically transforming the wealth trajectories of incorporated business owners across Canada. From a 73-year-old founder who saved his family $4 million in a single phone call, to...
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In this episode of The Cash Rich Exit Podcast, host sits down with Muneer Feeroze and Clark Steffy of Canadian Benefits Associates to unpack two powerful retirement tools for incorporated entrepreneurs: individual pension plans (IPPs) and retirement compensation arrangements (RCAs). Together, they walk through where these plans can outperform an RRSP, what “tax smart” really means in practice, and the operational realities founders need to understand before setting anything up. In this conversation, they cover: Who an IPP is for, and when it starts to beat an RRSP Muneer...
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Host breaks down the basics of individual pension plans (IPPs) for Ontario incorporated business owners and professionals. She explains what an IPP is, who it fits best, and why it can be a powerful tool for turning corporate success into predictable personal retirement income as part of a cash rich exit strategy. Episode overview If you are incorporated in Ontario, this is a practical primer on how an IPP works as a defined benefit pension plan set up by your corporation. Colleen covers why IPP contribution room can outpace RRSP room after age 40, how contributions are...
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It’s time for an annual tradition on The Cash Rich Exit Podcast: the Fun Frank Advice montage. In this special episode, host curates a fast-moving mashup of “wisdom, wit and wonderfully unfiltered moments” from this year’s guests. It’s designed to be easy to consume when you’re driving, between meetings, or out for a walk. This montage is both a recap of the year and a highlight reel of the mindset shifts, practical realities, and straight talk leaders wish more founders heard earlier. Colleen also shares a key message that anchors the show: every business owner...
info_outlineWhat happens when your exit strategy is about more than just money? In this episode, host Colleen O’Connell-Campbell talks to April Harbottle, a highly experienced M&A advisor and business transition specialist. April has spent years helping small and mid sized business owners unlock the value of their companies and transition successfully, whether through exits or by scaling with new partnerships.
Together, they explore how values, identity, and leadership evolution shape the founder journey - especially when it's time to let go.
🔍 Key Highlights
Start with an assessment - April stresses the importance of getting a business assessment early. It gives clarity on what drives value and highlights the risks buyers will zero in on.
Value is only half the story - Beyond valuation, founders need to understand buyer concerns: risks, gaps in operations, and financial vulnerabilities that could affect deal structure.
Sell when you don’t need to - April draws the parallel to borrowing: just like a line of credit, the best time to sell is when you’re not desperate. Selling while you’re in control leads to better outcomes.
The danger of waiting too long - April shares examples of deals where illness, poor results, or market shifts forced sales under pressure - leading to renegotiated terms and lower valuations.
Control = leverage - Sellers who plan early and prepare properly can dictate more of the terms, protect value, and secure a better legacy.
Why Listen
If you’re a business owner considering an exit now or in the future, this episode is packed with practical insights into when and how to start preparing. April’s advice can help you avoid costly mistakes and ensure you sell on your terms, not someone else’s.
Want Help Planning your Own Exit?
Colleen offers a complimentary 1:1 Wealth Gap Analysis to help you bridge the space between your business and your financial freedom. It’s a strategic conversation to ensure your exit supports your long-term wealth.
Book your call here: Email Colleen connect on LinkedIn
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The Cash Rich Exit Podcast is brought to you by O’Connell-Campbell Wealth Management at RBC Dominion Securities.
All opinions expressed by the host, Colleen O’Connell-Campbell, and podcast guests are solely their own opinions and do not reflect the opinion of RBC Dominion Securities.
This podcast is for informational purposes only before taking any action based on information in this podcast you should consult with a qualified professional.
Colleen O’Connell-Campbell is a Wealth Advisor at RBC Dominion Securities, a member of the Canadian Investor Protection Fund.