🔓 109: Various forms of hybridity
In Before The Lock
Should your community be public, private, or a hybrid of both? What about free vs. paid? Erica and Brian break it all down.
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🔓 108: The Ericas
In Before The Lock
And The Erica Goes To…Erica! 🏆🥳 Brian is joined by a gaggle of family, friends, and co-workers to present Erica with awards on her birthday.
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🔓 107: Under the surface
In Before The Lock
Erica and Brian talk about the bones of your community and how they work together to create a cohesive experience. Previous episodes about the “above the surface” bits: Resources:
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🔓 106: The Golden Hoodie
In Before The Lock
Brian and Erica deep dive into customer awards programs and how to get them right.
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🔓 105: Measurin’ vibes
In Before The Lock
Erica and Brian push back hard on the idea that measuring community ROI isn’t important (we can’t believe we had to talk about this or are typing this right now, but here we are). Measurement resources: Erica’s blog: Course:
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🔓 104: A really great activation
In Before The Lock
Erica and Brian talk about their favorite community activations for in-person conferences.
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🔓 103: Part of the master plan
In Before The Lock
Brian and Erica discuss the launch of . Use code INBEFORE at checkout for 15% off of any course, bundle, or membership.
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🔓 102: Scale, success, service, and hubs
In Before The Lock
The state of the market, why Customer Success is driving community inside of organizations, and how we can partner to deliver value. Resources about CS + Community: Podcast: Blog:
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🔓 101: They want the ugly
In Before The Lock
Erica and Brian navigate through developer landing pages and communities from Google, Salesforce, Apple, Visa, and more. Developer Community Developer Landing Pages/Communities:
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🔓 100: Win the interview
In Before The Lock
Erica and Brian run down the most common interview questions and how to answer them. Community Industry News: Top 10 interview questions and how to answer them: Role Specific: What has been the biggest thing you’ve learned at your current role that you think would be relevant to this role? How would it inform you in this role? What was the most recent community program you built and how did you build it? Tell me about what you saw when you looked at our community? Strategy: Provide an example where you encountered someone or a part of the organization that was not bought...
info_outline“What are the biggest things you tell companies to watch out for when they come to you with the idea of ‘I want to launch a customer community’ for the first time?” — Udit Lakhotia