In Before The Lock
Erica and Brian return to discuss the impact of AI on community, customer marketing, and education β and what to do about it.
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Should your community be public, private, or a hybrid of both? What about free vs. paid? Erica and Brian break it all down.
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And The Erica Goes Toβ¦Erica! ππ₯³ Brian is joined by a gaggle of family, friends, and co-workers to present Erica with awards on her birthday.
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Erica and Brian talk about the bones of your community and how they work together to create a cohesive experience. Previous episodes about the βabove the surfaceβ bits: Resources:
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Brian and Erica deep dive into customer awards programs and how to get them right.
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Erica and Brian push back hard on the idea that measuring community ROI isnβt important (we canβt believe we had to talk about this or are typing this right now, but here we are). Measurement resources: Ericaβs blog: Course:
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Erica and Brian talk about their favorite community activations for in-person conferences.
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Brian and Erica discuss the launch of . Use code INBEFORE at checkout for 15% off of any course, bundle, or membership.
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The state of the market, why Customer Success is driving community inside of organizations, and how we can partner to deliver value. Resources about CS + Community: Podcast: Blog:
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Erica and Brian navigate through developer landing pages and communities from Google, Salesforce, Apple, Visa, and more. Developer Community Developer Landing Pages/Communities:
info_outlineErica and Brian talk through the traits and skills required to become an elite community professional and people to look to for inspiration.
- Community Industry News:
- Amanda Boyle was promoted to Director of Community Engagement at GitHub
- Christina Brashear joined Colibra as Senior Manager, Community Success
- Erin Mikail Staples joined Heartex as Senior Developer Community Advocate
- Sean Dahlberg joined Cisco as Head of Developer Community
- Nicola Balkind joined Skillshare as Program & Community Manager, Creator Success
- Traits of a β10x Community Proβ:
- Business Acumen:
- Outcome Focused:
- Exec Comms:
- Analytical + Storyteller:
- People Leadership:
- Budgets / Headcount / Resource Allocation:
- Experience / Evidence of Repeatable Success:
- Operationally Sound:
- Curious / Lifelong Learner:
- Personable / Social: