Episode 17 – Jeff Abbott: How Peer Groups Strengthen Business Leaders
Release Date: 03/26/2015
Ep. 40 – The Comeback
The Ictus Marketing Podcast
The Ictus Marketing Podcast is coming back. Stay tuned.
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Ep. 39 – Tom Casano
The Ictus Marketing Podcast
Tom Casano helps his clients view Google as a partner in their goal to increase awareness through SEO. Google is not an adversary to defeat as some SEO experts claim.
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Ep. 38 – Lauren Spohrer
The Ictus Marketing Podcast
Podcast celebrity. Get used to the term, because there will be more of them in the future as podcasts continue to gain traction in people's media routines. With the success of , Lauren Spohrer is a bonafide podcast celebrity. She and her team produce one of the longest running and most successful true crime podcasts out there. Lauren says that one rule of telling a good story is to avoid giving it all away at the beginning. It's a great characteristic of the Criminal Podcast. When I'm listening to it, I find myself leaning in and waiting to hear what happens next. They are masters at...
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Ep. 37 – Jake Scanlan: Branding as a User Experience
The Ictus Marketing Podcast
Jake Scanlan runs Wiild Creative, a creative marketing agency out of Pasadena, CA. Scanlan's training in user experience gives him a unique viewpoint on how to build a strong brand. He specializes in helping companies figure out what makes them unique, and encourages his clients to be themselves in the market.
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Ep. 36 – Josh Steimle: How to Become a Thought Leader
The Ictus Marketing Podcast
Josh Steimle is speaker, writer, and entrepreneur. He has written over 200 articles for publications like Forbes, Inc, Mashable, TechCrunch, Entrepreneur, and Time, and is the author of , which includes 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal. Josh is the CEO of , a digital marketing firm he founded in 1999 with offices in Hong Kong, Singapore, China, and the U.S.
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Episode 35 – Darren Shearer: Marketing Like Jesus
The Ictus Marketing Podcast
I think a lot about the convergence of my faith with my profession. In my conversation with author and publisher, Darren Shearer, we talk about how Jesus used some fundamental principles of marketing to change the world.
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Ep. 34 – Tom Hunt: Using Virtual Assistants to Get More Done
The Ictus Marketing Podcast
Tom Hunt, the creator of VirtualValley.io is helping business owners and entrepreneurs get more done by connecting them to a global talent pool of virtual assistants.
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Episode 33 – The 2016 Super Bowl Ad Review
The Ictus Marketing Podcast
People love to hate advertising. It’s interruptive, intrusive, offensive, and 90% of the time it’s irrelevant. But there’s one day in the year that advertising is celebrated. ...
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Episode 32 – Marc Koehler: Lead with Purpose
The Ictus Marketing Podcast
Marc Koehler is the President of Lead with Purpose, a company dedicated to helping people lead more purposeful lives. He brings over 30 years of business and life experiences that include US Navy Submarine Officer, Interim CEO/COO, Entrepreneur, Husband, Father, and Soccer Coach.
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Episode 31 – Erin Youngren: Generosity as a Strategic Asset
The Ictus Marketing Podcast
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info_outlineI have a friend – he's been on this podcast – who keeps me accountable and honest about how I live my life. We could all use a friend like this. As business owners, it might be very helpful to have a handful of friends like this. That's one way that Jeff Abbott and Convene help Christian CEO's and business owners.
In our conversation, Jeff talks about how important it is for a person's core values to remain the same regardless of the role that they happen to be playing. In other words, it doesn't matter if you're leading your team at a corporate retreat or your watching your son's baseball game from the bleachers, you should always be operating on a standard set of core values that define who you are and how you conduct your life.
When Jeff meets with his Convene groups, he talks about it as a "sacred space" where people can feel safe to talk about the real issues that are affecting their business. Often times, those issues can be personal. Jeff says it's about "getting real with each other." That's the value of belonging to a tightly knit group of peers who may have already been down that road, or who may help you find a different perspective on the problem.
Take a listen to my conversation with Jeff, and give him a call when you're ready to get real with how your run your business as a Christ follower.