Episode 20 – Frank Cowell: The Actionable Brand
Release Date: 08/08/2015
Ep. 40 – The Comeback
The Ictus Marketing Podcast
The Ictus Marketing Podcast is coming back. Stay tuned.
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Ep. 39 – Tom Casano
The Ictus Marketing Podcast
Tom Casano helps his clients view Google as a partner in their goal to increase awareness through SEO. Google is not an adversary to defeat as some SEO experts claim.
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Ep. 38 – Lauren Spohrer
The Ictus Marketing Podcast
Podcast celebrity. Get used to the term, because there will be more of them in the future as podcasts continue to gain traction in people's media routines. With the success of , Lauren Spohrer is a bonafide podcast celebrity. She and her team produce one of the longest running and most successful true crime podcasts out there. Lauren says that one rule of telling a good story is to avoid giving it all away at the beginning. It's a great characteristic of the Criminal Podcast. When I'm listening to it, I find myself leaning in and waiting to hear what happens next. They are masters at...
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Ep. 37 – Jake Scanlan: Branding as a User Experience
The Ictus Marketing Podcast
Jake Scanlan runs Wiild Creative, a creative marketing agency out of Pasadena, CA. Scanlan's training in user experience gives him a unique viewpoint on how to build a strong brand. He specializes in helping companies figure out what makes them unique, and encourages his clients to be themselves in the market.
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Ep. 36 – Josh Steimle: How to Become a Thought Leader
The Ictus Marketing Podcast
Josh Steimle is speaker, writer, and entrepreneur. He has written over 200 articles for publications like Forbes, Inc, Mashable, TechCrunch, Entrepreneur, and Time, and is the author of , which includes 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal. Josh is the CEO of , a digital marketing firm he founded in 1999 with offices in Hong Kong, Singapore, China, and the U.S.
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Episode 35 – Darren Shearer: Marketing Like Jesus
The Ictus Marketing Podcast
I think a lot about the convergence of my faith with my profession. In my conversation with author and publisher, Darren Shearer, we talk about how Jesus used some fundamental principles of marketing to change the world.
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Ep. 34 – Tom Hunt: Using Virtual Assistants to Get More Done
The Ictus Marketing Podcast
Tom Hunt, the creator of VirtualValley.io is helping business owners and entrepreneurs get more done by connecting them to a global talent pool of virtual assistants.
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Episode 33 – The 2016 Super Bowl Ad Review
The Ictus Marketing Podcast
People love to hate advertising. It’s interruptive, intrusive, offensive, and 90% of the time it’s irrelevant. But there’s one day in the year that advertising is celebrated. ...
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Episode 32 – Marc Koehler: Lead with Purpose
The Ictus Marketing Podcast
Marc Koehler is the President of Lead with Purpose, a company dedicated to helping people lead more purposeful lives. He brings over 30 years of business and life experiences that include US Navy Submarine Officer, Interim CEO/COO, Entrepreneur, Husband, Father, and Soccer Coach.
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Episode 31 – Erin Youngren: Generosity as a Strategic Asset
The Ictus Marketing Podcast
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info_outlineI met Frank Cowell at a local AMA luncheon last spring. Frank gave a great presentation about how to build brands that work, and I immediately wanted to have him on the show. I loved talking to Frank, because I think we have a similar approach to marketing.
Frank believes that you have to wake up every day asking yourself, how can I serve my customers today?. With this kind of mindset, a small business owner removes herself from the selling and marketing issues that feel icky to many of us. Instead, no matter what business you're in, your business is to serve people. Now your marketing has a clear path to serving a more noble purpose.
“If you approach your business with a mindset of service, you will be fruitful.”
Frank talks about the idea that a brand is built from the inside out – an idea with which I completely agree. You can't build a brand that is healthy on the outside and rotten on the inside. The battle for the mind of your audience has to begin with winning the minds of the people who work on the inside of the company. Think of them as your first audience. (It reminds me of Jesus taking the Pharisees to task in Mt 23:27.)
“If you don’t have internal alignment about your brand, you’re just putting lipstick on a pig.”
Like most of us, Frank has had to overcome some obstacles to build the agency that he has today. In our conversation, he speaks candidly about the bumps and bruises that he's had to endure along the way. There's a lot to glean in this interview. Enjoy, and go download Frank's e-book, The Actionable Brand for free..
Links to people and things mentioned in the show
- Elevator Agency: ElevatorAgency.com
- Frank on Twitter: @FrankCowell
- Frank on Instagram: FrankCowell
- Elevator's Free e-book: The Actionable Brand
- CopyBlogger
- Neil Patel's Blog
Opening Music: "The Red One" by John Scofield and Pat Metheny off their album I Can See Your House From Here
Closing Music: "Magic Beans" by Peter Mayer off the album Million Year Mind