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Episode 23: Mark C. Crowley – Lead From the Heart

The Ictus Marketing Podcast

Release Date: 09/06/2015

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Upon interviewing Mark Crowley, I realized I was talking with a person who has an ingenious pattern of leadership abilities, and he's working to help leaders of companies both small and large to realize this compassionate form of leadership.

We need to change how we manage. And we need to change how we treat people.
— Mark C. Crowley

Being raised in a way that would make most of us shudder, Mark C. Crowley watched as leaders managed with a heavy hand in forms of dictatorship. Mark often fantasized what life would be like if he had been raised in a different way, but he then saw that the person who primarily raised him...his best friend's Mother, used a passionate form of leadership, and made Mark feel welcome.

In his book, Lead From The Heart, Mark shows how people are naturally hard-wired to thrive on positive emotions. He shows how leaders can use compassion and care to lead without being taken advantage of. Mark shows how the “Golden Rule” should not only be used with customers and clients, but also with those people a leader manages.

Unlike other leadership books and courses, Mark's book delves into a caring form of people management. Leading from the heart shows 4 general practices. They are:

  1. Hire people with heart. While they may have the talent, does the person have the heart-drive for the work?

  2. Heart to heart. Building personal relationships are a key to strong leadership. What makes you happy? What do you want to learn?

  3. Maximize potential. Rather than feel threatened by the people they manage, leaders should help workers utilize their talents to the greatest potential.

  4. Recognize people. Recognize people for their achievements – not just as part of a programmed box to check, but as a way of treating people well.

In his book, Mark shows how and why leadership rules and techniques should always be committed to change. Just because it has always been done a certain way does not prove its effectiveness.

“Leadership is evolution. It is not a Pendulum.
— Mark C. Crowley

In this interview, you will learn more about Mark C Crowley and the book he authored that has changed leadership thinking. Mark has proved that the heart can lead instead of the whip. The technique Mark teaches is now being utilized in leadership classes offered at major universities including:

  • San Diego State University

  • Northern Arizona University

  • and Embry-Riddle University

Enjoy this interview with leadership guru Mark C. Crowley, and be sure and get a copy of his book which is available in hardcover, paperback and Amazon Kindle...Lead From The Heart.

Links to People and Things Mentioned in the Show


Opening Music: "The Red One" by John Scofield and Pat Metheny off their album I Can See Your House From Here

Closing Music: "Magic Beans"  by Peter Mayer off the album Million Year Mind