Episode 28 – Erin Wilbanks and Paul Gernetzke: Connecting Creatives in Redlands
Release Date: 12/01/2015
Ep. 40 – The Comeback
The Ictus Marketing Podcast
The Ictus Marketing Podcast is coming back. Stay tuned.
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Ep. 39 – Tom Casano
The Ictus Marketing Podcast
Tom Casano helps his clients view Google as a partner in their goal to increase awareness through SEO. Google is not an adversary to defeat as some SEO experts claim.
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Ep. 38 – Lauren Spohrer
The Ictus Marketing Podcast
Podcast celebrity. Get used to the term, because there will be more of them in the future as podcasts continue to gain traction in people's media routines. With the success of , Lauren Spohrer is a bonafide podcast celebrity. She and her team produce one of the longest running and most successful true crime podcasts out there. Lauren says that one rule of telling a good story is to avoid giving it all away at the beginning. It's a great characteristic of the Criminal Podcast. When I'm listening to it, I find myself leaning in and waiting to hear what happens next. They are masters at...
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Ep. 37 – Jake Scanlan: Branding as a User Experience
The Ictus Marketing Podcast
Jake Scanlan runs Wiild Creative, a creative marketing agency out of Pasadena, CA. Scanlan's training in user experience gives him a unique viewpoint on how to build a strong brand. He specializes in helping companies figure out what makes them unique, and encourages his clients to be themselves in the market.
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Ep. 36 – Josh Steimle: How to Become a Thought Leader
The Ictus Marketing Podcast
Josh Steimle is speaker, writer, and entrepreneur. He has written over 200 articles for publications like Forbes, Inc, Mashable, TechCrunch, Entrepreneur, and Time, and is the author of , which includes 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal. Josh is the CEO of , a digital marketing firm he founded in 1999 with offices in Hong Kong, Singapore, China, and the U.S.
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Episode 35 – Darren Shearer: Marketing Like Jesus
The Ictus Marketing Podcast
I think a lot about the convergence of my faith with my profession. In my conversation with author and publisher, Darren Shearer, we talk about how Jesus used some fundamental principles of marketing to change the world.
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Ep. 34 – Tom Hunt: Using Virtual Assistants to Get More Done
The Ictus Marketing Podcast
Tom Hunt, the creator of VirtualValley.io is helping business owners and entrepreneurs get more done by connecting them to a global talent pool of virtual assistants.
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Episode 33 – The 2016 Super Bowl Ad Review
The Ictus Marketing Podcast
People love to hate advertising. It’s interruptive, intrusive, offensive, and 90% of the time it’s irrelevant. But there’s one day in the year that advertising is celebrated. ...
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Episode 32 – Marc Koehler: Lead with Purpose
The Ictus Marketing Podcast
Marc Koehler is the President of Lead with Purpose, a company dedicated to helping people lead more purposeful lives. He brings over 30 years of business and life experiences that include US Navy Submarine Officer, Interim CEO/COO, Entrepreneur, Husband, Father, and Soccer Coach.
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Episode 31 – Erin Youngren: Generosity as a Strategic Asset
The Ictus Marketing Podcast
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info_outlineIn today's interview, we brought together two members of The Guild in Redlands, CA. The Guild is a group of creative people who meet to support and help each other. On the first Wednesday of each month, Augies Coffeehouse in Redlands is swamped with creative people of different formats and from various walks of life. The two people we have talking with us today are key members of the Guild.
Erin Wilbanks handles all the social media promotion for the Guild, and Paul Gernetzke handles much of the design of the website and other aspects. Other members also work together knowing that when one creative person helps another creative person, the creative world comes alive with joy and singing.
The purpose of The Guild is to build a community of creatives to find information and ideas from each other.
I then asked who can be a member of the Guild. Is it just artists and photographers, or are there other types of creatives?
“Creativity can be applied to any field.
There is no set criteria for being part of the Guild. Not everyone who is creative makes a living with their talents. As a matter of fact, while Erin does make money with her photography, her full time job is with the VA Hospital. Erin's motivation and inspiration with photography is her love of exploring. Both Paul and Erin agreed that the Inland Empire is a perfect living environment for creatives.
“We can be at the beach and see snow in the mountains on the same day.
“The access you have from the Inland Empire makes it a great place to live – you can get to the mountains and to the ocean, and to the desert within just a couple of hours.
Paul and Erin explained that the idea behind the Guild came from a 1930s and 40s group that met in England, and were associated with the University of Oxford. They were called The Inklings; a group of writers and literary enthusiasts who came together to support each other. It seems some of these writers claimed inspiration for some of their best works all because they met with other writers.
In today's interview you will learn more about Erin, Paul and the Guild.
Erin works magic with photography on her iPhone; Paul found inspiration in art and design when he traveled to South Africa. He started the Global Art and Design Project because of that trip, and has been inspired to fund art scholarships in South Africa. Paul also has his own art and design website called Loka.
What I understood from speaking with Erin and Paul is that the primary mission of the Guild is to build the confidence of creatives all throughout the Inland Empire. It just seems that too many of the highly creative residents do not give themselves enough credit for the talents and abilities they have.
“The Inland Empire has an underdog mentality
It really does not matter what type of creative talents you have. Maybe you are a poet, a flower arranger, a comedian, or you make paper maché figurines; whatever talent a person has, the Guild welcomes all. Always on the first Wednesday of every month at 6:30 PM at Augie's Coffeehouse in Redlands. The Guild has speakers for these meetings, and just consider the Guild's Vision:
“Our vision is to see a sustainable and thriving community of creatives in the Inland Empire. We envision relationships in which people are free to be honest, to wrestle with life together, to support and challenge each other and to spur each other on in their creativity and craft.
Now enjoy this interview with Erin and Paul.