Episode 29 – Jeffrey Barnes: Leadership Lessons from the Happiest Place on Earth
Release Date: 12/10/2015
Ep. 40 – The Comeback
The Ictus Marketing Podcast
The Ictus Marketing Podcast is coming back. Stay tuned.
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Ep. 39 – Tom Casano
The Ictus Marketing Podcast
Tom Casano helps his clients view Google as a partner in their goal to increase awareness through SEO. Google is not an adversary to defeat as some SEO experts claim.
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Ep. 38 – Lauren Spohrer
The Ictus Marketing Podcast
Podcast celebrity. Get used to the term, because there will be more of them in the future as podcasts continue to gain traction in people's media routines. With the success of , Lauren Spohrer is a bonafide podcast celebrity. She and her team produce one of the longest running and most successful true crime podcasts out there. Lauren says that one rule of telling a good story is to avoid giving it all away at the beginning. It's a great characteristic of the Criminal Podcast. When I'm listening to it, I find myself leaning in and waiting to hear what happens next. They are masters at...
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Ep. 37 – Jake Scanlan: Branding as a User Experience
The Ictus Marketing Podcast
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Ep. 36 – Josh Steimle: How to Become a Thought Leader
The Ictus Marketing Podcast
Josh Steimle is speaker, writer, and entrepreneur. He has written over 200 articles for publications like Forbes, Inc, Mashable, TechCrunch, Entrepreneur, and Time, and is the author of , which includes 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal. Josh is the CEO of , a digital marketing firm he founded in 1999 with offices in Hong Kong, Singapore, China, and the U.S.
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Episode 35 – Darren Shearer: Marketing Like Jesus
The Ictus Marketing Podcast
I think a lot about the convergence of my faith with my profession. In my conversation with author and publisher, Darren Shearer, we talk about how Jesus used some fundamental principles of marketing to change the world.
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Ep. 34 – Tom Hunt: Using Virtual Assistants to Get More Done
The Ictus Marketing Podcast
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The Ictus Marketing Podcast
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Episode 32 – Marc Koehler: Lead with Purpose
The Ictus Marketing Podcast
Marc Koehler is the President of Lead with Purpose, a company dedicated to helping people lead more purposeful lives. He brings over 30 years of business and life experiences that include US Navy Submarine Officer, Interim CEO/COO, Entrepreneur, Husband, Father, and Soccer Coach.
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Episode 31 – Erin Youngren: Generosity as a Strategic Asset
The Ictus Marketing Podcast
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info_outlineIn this podcast, I am interviewing Dr. Jeffrey Barnes. Dr. Barnes is a professor at Cal Baptist University, and the author of the top selling book: The Wisdom of Walt: Leadership Lessons From The Happiest Place on Earth.
Living in Southern California, I knew that the mention of Walt meant Walt Disney. But what leadership lessons can we learn from Walt. All that comes to my mind is that song about the mouse with big ears...M-I-C K-E-Y MOUSE.
Dr. Barnes explains so much more in his book and in this podcast. As a matter of fact, his book has been the #1 best seller in 3 different categories on Amazon, and just recently, the audio book became available.
“One of the first Disneyland lessons I learned was Start Early
Dr. Barnes explains how Walt did not just snap his fingers and make Disneyland appear. Walt Disney had a difficult childhood. His dream was to bring happiness to children because his own childhood was not very happy.
Walt Disney had to fight for success. Before moving to California, Mr. Disney went bankrupt in Kansas City.
“Every great story requires conflict.1
Dr. Barnes also explains how Walt Disney had strong corporate morals and a culture he followed to build Disneyland. Walt felt that every single person who entered the theme park was the hero of a story. He never forgot about all the people who helped him build the Disney extravaganza. The windows on Main Street are used to credit those who helped make Disneyland a reality.
Dr. Barnes says that when we have dreams, there will be those who tell us we can't, or it won't work. One of the lessons taught in the book Jeffrey wrote is that Walt had many people telling him he couldn't do it and Disneyland won't work.
“Walt set out to prove the naysayers wrong. This was a huge inspiration in making Disneyland work
Dr. Barnes knew that a business leadership class using Walt Disney as the basis would be a huge hit. He made plans and approached the proper people to start the class at Cal Baptist, but on a visit to his Doctor, Dr. Barnes was told he had a brain tumor. The Doctor told him he should have surgery immediately. Realizing that surgery would halt his dream of starting this leadership class, Dr. Barnes made the risky decision to wait on brain surgery. After all, this was all about Walt Disney and living out our dreams.
“This class was a passion that I was willing to put my life on the line for.
Have a listen to this podcast with Dr. Jeffrey Barnes. I know you will be enlightened. I also recommend you get his book. You will find the links to it below.
Now enjoy this podcast with Dr. Jeff Barnes, author of The Wisdom of Walt: Leadership Lessons From The Happiest Place on Earth.