Ep 182: Exploring Identity, Cultural Conflict, and the Struggle for Visibility with Suhein Beck (Part 3)

Welcome to Part 3 of this podcast episode. 

In this episode, Suhein shares her compelling journey of navigating complex cultural identities as an immigrant in America, the challenges of balancing two worlds, and her journey toward reclaiming her Circassian heritage. 

From confronting racial assumptions to launching a skincare business rooted in family tradition, Suhein unpacks the layers of assimilation, resilience, and the drive for cultural visibility.

💔 Key Themes Explored:

• Suhein reflects on her experiences growing up as a Circassian immigrant in America, the tension of fitting into American culture, and the unique challenges of being both part of the dominant racial group and an outsider due to her ethnicity and faith.
• The concept of "whiteness" as a tool for survival in a society that values assimilation, and how racial and cultural identity shifts when others learn of her non-European background.
• The pain and healing found in reconnecting with her ancestors, including the legacy of Circassians and her grandfather's skincare product, Olaj, which she has turned into a business to honor her heritage.

💬 Memorable Quotes:

• "Whenever possible, I have exploited my whiteness, my blonde, my blue-eyed, whenever possible, and it is currency. I am ashamed to say how powerful that currency is."
• "Home is where you feel safe. And I just don’t have that. I feel more alien now more than ever."

👑 About Suhein Beck:
Suhein Beck is known as The Culture Cultivator. She is a dynamic Speaker, Author, and Entrepreneur, and a proud Circassian with roots tracing back to the legendary Amazon Women of the Caucasus.

Currently, Suhein is on an International Speaking Tour & Campaign where she draws from her rich Circassian heritage to challenge societal norms and ignite transformative leadership. Her mission is to inspire others to adopt a personal Code of Honor, reclaim their identity, and embody resilience in the face of adversity.

In this episode, she courageously shares her deeply personal story—from surviving the trauma of domestic violence and racism in America to facing the difficult decisions of choosing between financial gain and her own integrity.

Through her honesty, vulnerability, and fierce sense of purpose, Suhein shows us what it truly means to be an Immigrant, an Exile, a Refugee—and a Warrior.

Suhein’s Links:

• www.SUHEIN.com
• www.ELAJnaturally.com 
• [e-mail] 

The Immigrant Experience in America

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Listen on:

• Apple Podcast: https://apple.co/3OK7xCN
• Spotify: https://spoti.fi/3DKXsiE
• Amazon: https://amzn.to/43VG4Cn 

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