Farm Succession Across the Globe: What Farmers Are Facing Right Now
Impact Farming
Farm Succession Across the Globe: What’s at Stake for the Next Generation of Agriculture #farming #agriculture #farmsuccessionplanning #farmlife Farm succession is one of the most important and most complex conversations happening in agriculture today. Across the globe, farm families are facing a massive transition as trillions of dollars in agricultural assets prepare to change hands in the coming decades. In this special international panel episode of The Impact Farming Show, host Tracy Brunet brings together succession experts from Canada, the United States, and Ireland to discuss...
info_outline
From Seed to Success: Helping Prairie Farmers Make Smart Seed Choices | FP Genetics
Impact Farming
In this Product Spotlight episode of The Impact Farming Show, we sit down with Courtney Ross of FP Genetics to explore how strong relationships, deep industry experience, and innovative seed genetics are helping Manitoba and Eastern Saskatchewan farmers navigate today’s challenges. Courtney shares her journey across multiple areas of agriculture, including the farm, retail, finance, and extension. She explains how this well-rounded perspective allows her to better support growers and their trusted advisors with practical, informed recommendations. The conversation also highlights some of the...
info_outline
Canadian Dairy XPO 2026: Inside Canada’s Premier Dairy Event
Impact Farming
In this Event Spotlight episode of The Impact Farming Show, Tracy sits down with Jordan Underhill, Director of Exhibitions for DLG North America, to talk all things Canadian Dairy XPO 2026. Taking place April 1–2, 2026 in Stratford, this premier dairy-only event brings together producers, industry leaders, and innovators from across Canada and beyond for two high-impact days of learning, networking, and discovery. Jordan shares the story behind the Canadian Dairy XPO, including when it first launched and the mission driving its continued growth as a world-class dairy event. Designed to...
info_outline
Why Mental Health Conversations Matter More Than Ever in Agriculture | Merle Massie, The Do More Agriculture Foundation
Impact Farming
Mental health in agriculture is a conversation that continues to grow in importance and urgency. In this powerful and honest episode, Tracy sits down with Merle Massie, Executive Director of The Do More Agriculture Foundation, to explore the real pressures farmers face today and why mental health support in agriculture is more critical than ever. From personal stories to practical resources, this conversation goes beyond the surface to shed light on the realities many in the industry quietly carry. In This Episode, We Cover: • Merle’s role at Do More Ag and the organization’s mission to...
info_outline
Sauerkraut Anyone? The Surging Popularity of Fermented Foods
Impact Farming
In this episode, Tracy sits down with Jorge Azevedo, CEO of Fermented Food Holdings, to explore the sauerkraut and fermented food boom that’s reshaping the future of farming, food, and consumer demand. From ancient preservation methods to modern probiotic powerhouses, fermented foods are having a major moment. Jorge shares how his company connects farmers to consumers, the market forces driving this growth, and what makes fermentation a sustainable and profitable opportunity for agriculture. Episode Highlights - Meet Jorge & Fermented Food Holdings Jorge shares his...
info_outline
Banking Secrets Every Farmer Should Know with Garrett Ruskamp of Pioneer Farmer
Impact Farming
Farm financial stress is rising as lending conditions tighten, interest rates remain volatile, and economic uncertainty continues to impact agriculture. For many farmers, navigating conversations with lenders can feel overwhelming — but understanding how the banking system works can shift fear into confidence and preparation. In this episode of The Impact Farming Show, Tracy sits down with Garrett Ruskamp, Founder & CEO of Pioneer Farmer, entrepreneur, farm business coach, and podcast host, to unpack the banking secrets every farmer should know. Garrett shares his personal journey into...
info_outline
Seed Strategy: The Foundation of Farm Profitability |.FP Genetics
Impact Farming
In this Product Spotlight episode of The Impact Farming Show, we sit down with Everett Boots, Western Product Specialist at FP Genetics, to explore the power of seed genetics, farmer relationships, and the future of Canadian agriculture. Everett shares his personal journey into agriculture, his time working at the Crop Development Centre, and what inspired his transition into his current role with FP Genetics. From product knowledge to on-farm trust, this conversation dives into what it really takes to support producers in today’s evolving farming landscape. We discuss the key challenges...
info_outline
Navigating Mental Health in Today’s Agricultural Climate with Colleen Stegenga
Impact Farming
Agriculture has always required resilience — but today’s producers are navigating unprecedented levels of uncertainty. Inflation pressures, volatile commodity markets, tariffs, succession stress, and rising input costs are creating a heavy emotional load across farm families. In this powerful and deeply needed conversation, we sit down with Colleen Stegenga of Embracing Change Counseling to talk openly about mental health in agriculture. Colleen shares her background, her connection to farming, and how she found her calling in mental health support. Together, we unpack the difference...
info_outline
Empire Ag: Navigating Farm Business, Commodity Cycles & Succession with Jonathon Haralson
Impact Farming
Farm businesses today are navigating increasing complexity — volatile commodity markets, rising input costs, succession pressures, and the need to think more strategically than ever before. In this episode of The Impact Farming Show, we sit down with Jonathon Haralson, rancher, farmer, and Founder of Empire Ag, to explore the realities producers are facing and the opportunities that still exist in modern agriculture. Jonathon shares his personal journey growing up during the farm crisis of the 1980s, how those experiences shaped his outlook on risk and business management, and the path that...
info_outline
Hybrid Rye Insights: Feeding Value & Forage Tips | KWS Seeds
Impact Farming
In this episode of The Impact Farming Show, Laura Eastwood shares her expertise on KWS hybrid rye, drawing from extensive 2025 research across Canada. Farmers and nutritionists will get practical insights on feeding value, forage management, and how to integrate KWS hybrid rye effectively into livestock diets. Key Highlights: • 2025 KWS Hybrid Rye Research Takeaways: Laura breaks down the latest data on KWS hybrid rye performance across Canada, including on-farm results and feeding value. • Ergot Alkaloids vs. Percentage by Weight: Learn how to interpret test results for animal safety and...
info_outlineIn this powerful and practical episode of The Impact Farming Show, Tracy sits down with Sally Murfet, Chief Inspiration Officer at Inspire AG.
Sally brings decades of experience working with both family and corporate farms to help them build healthy teams, strengthen leadership, and create environments where people feel seen, valued, and supported.
Together, Tracy and Sally dive deep into the human side of agriculture — from communication and engagement to succession planning, mental health, and operational leadership.
Highlights
• Why “people are the power of agriculture”
• The biggest challenges facing family farming businesses
• How team engagement starts with leadership
• Practical communication tools farmers can use immediately
• The link between human performance and profitability
• What strong leadership looks like in a farm setting
• Mental health, burnout, and psychological safety in ag
• What “psychological safety” really means on a farm
• How to approach succession planning with clarity and care
• Sally’s top piece of advice for building thriving farm teams
Episode Breakdown
• Welcome & Introduction
Tracy introduces Sally Murfet and the mission behind Inspire AG.
• What Inspire AG Does for Australian Agriculture
Sally explains the consultancy’s focus and why people development is foundational to farm success.
• “People Are the Power of Agriculture”
Why culture and human performance matter just as much as agronomy and machinery.
• Improving Team Engagement on the Farm
Practical tips for creating better communication and stronger relationships with teams and spouses/family.
• Navigating Family Farming Dynamics
The unique challenges of working with family — and how to keep harmony while growing the business.
• Human Performance Drives Business Performance
How investing in people transforms productivity, decision-making, and overall business health.
• What Strong Farm Leadership Looks Like
Sally breaks down the habits and traits of effective farm leaders.
• Mental Health & Well-Being in Agriculture
Current trends, pressure points, and how to build a workplace culture that supports mental health.
• Understanding Psychological Safety on the Farm
Why people must feel safe to speak up — and how this impacts retention, innovation, and performance.
• Succession Planning Through a People & Culture Lens
How to prepare the next generation, open difficult conversations, and design a smooth leadership transition.
• Sally’s One Piece of Advice for Farm Families
Sally shares her take-home wisdom on building resilient teams and thriving businesses.
• Closing Thoughts & Where to Find Inspire AG
Tracy wraps up and shares links for farmers who want to connect with Sally.
Whether you’re running a family farm, managing a team, or simply wanting a smoother, more productive workplace, this conversation will give you tools, insights, and real-world strategies you can put into practice today.
CONNECT WITH US:
👉 Facebook (The Impact Farming Show): https://web.facebook.com/impactfarming/?_rdc=1&_rdr
👉 Instagram (The Impact Farming Show): https://www.instagram.com/impact_farming_show/
=============================
✅ About The Impact Farming Show: Produced by Farm Marketer.
Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.
Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations.
Join show host Tracy Brunet as she speaks to top minds and change makers about what’s currently IMPACTING agriculture.
=================================
#agriculture #farmlife #farming #leadership
⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.
Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.
© The Impact Farming Show: Produced by Farm Marketer