Ep 316 - Unlocking Your Indie Studio Advantage over AAA Giants with Konstantin Suvorov
Release Date: 08/15/2023
Indie Game Movement
Most developers see their Steam page as a way to describe their game. And while that’s true, its real purpose goes deeper: capturing a player’s limited attention and showing them, in seconds, that your game is for them. In this episode, I share lessons from my own posts and conversations on why the purpose of your Steam page goes beyond text, features, or trailers. We’ll explore how every element — from messaging to visuals to community — needs to align. Because your Steam page isn’t just a page. It’s the anchor: the place where consistency shows, and where everything starts and...
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Finding the right teammates isn’t about checking boxes or broadcasting open roles. It’s about creating the kind of opportunity people want to be part of. Today, we’re digging into what actually draws people to a project by looking at how we communicate it, which is often in subtle ways we don’t even notice. We’ll explore how aligning your message with your mission can shape the future of your team. Whether you’re bringing on your first collaborator or growing a small team, you’ll walk away ready to connect with new talent with more clarity, empathy, and intent. Episode...
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Web3 in games is loud, controversial, and often feels far removed from indie realities or vision, but is it possible that there are lessons from this space worth paying attention to? So today, we're going to explore what Web3 really means for indie developers: how accessible (or inaccessible) the tech actually is, the unique player dynamics it introduces, and what indies can learn from both the successes and missteps in the space. Even if you never touch blockchain, you're still going to get valuable insights about trust, players, and reflecting on what matters most to you. Episode...
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Global success in games requires more than just translating text. It demands building localization into the DNA of development. But too often, devs wait until the last minute, only to find that the process is more involved than they anticipated. So in this episode, we’ll explore effective strategies for planning localization early, how to avoid common traps that can limit reach and secrets to keeping things budget friendly so your localization efforts work for you, not against you. Episode Shownotes Link:
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You can have a great game idea, but if no one knows about it… who’s going to care? When it comes to funding, most devs focus on the pitch deck, but often ignore what matters just as much. How they're building traction with their marketing. In this episode, we’re going to explore how early-stage marketing builds confidence, community and momentum that makes funding more attainable. From signaling traction to reducing risk for investors, we’ll break down how visibility equals viability when it comes to your funding strategy. Episode Shownotes Link:
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Indie studios face tight budgets, small teams, and pressure to deliver big ideas with limited resources. Meanwhile, AI in game development sparks fears of job loss and soulless design. How can small teams stay human-centered while competing at scale? In this episode, we’ll explore how generative AI can be an ally instead of a threat by discussing practical ways to speed up preproduction, validate concepts and even reduce burnout, all while staying creative, human-centered, and true to their vision. Episode Shownotes Link:
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Bringing a game to life means more than writing great code or creating stunning art, it requires harmony between both. But technical collaboration between developers and artists often hits snags, from miscommunication to mismatched expectations. In this episode our guest explores how to build workflows that support both sides of the pipeline, drawing from their own experience as a Unity developer and project coordinator for creative and educational game projects. Episode Shownotes Link:
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If you ever had issues or concerns about why your players leave, well... it's not because your game is bad, they leave because you stop giving them reasons to stay. So today, we tackle how effective Live Ops strategy builds real player loyalty, exploring event design, personalization, and content cadence that turn casual players into regulars. The amazing thing is, this doesn't just apply to Live Ops either. Learn how to balance monetization with trust, avoid common retention pitfalls, and create a sustainable approach that keeps your players coming back for more. Episode Shownotes...
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Indie devs juggle tons of different task and responsibilites, and in that chaos do everything they can to maintain productivity. However, regardless of their effort to stay efficient and on task, most don't realize they're ignoring one of the most powerful tools for clarity, creativity, and decision-making: sleep. That’s why today we’re going to go deep into valuable insights on how healthy sleep habits not only protect your mental health but also amplify your creative output, maintain efficiency and improve productivity for years to come. Episode Shownotes Link:
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Between making a great game and having the drive to do it, it’s still only half the battle. Indie studios love chasing creativity, but often struggle to establish core business fundamentals that can turn passion into profit. That’s why today we’re going to pull back the curtain on what it really takes to stand out and succeed in games. From funding pitfalls to publishing strategies, we’ll unpack the often-overlooked realities of running a successful studio, what founders often get wrong, and how to de-risk and shift toward smarter stainability Episode Shownotes Link:
info_outlineAs an indie studio, comparing and despairing can be demoralizing, especially when comparing yourself to a AAA studio. However, changing your mindset can make all the difference in how your game studio can outplay and one-up even the biggest AAA brands.
Today we’re going to uncover huge advantages indies have over AAA studios, valuable lessons each side can learn from the other, and unveil how you can combine these strategies and processes, turning your studio into an indie game powerhouse.
Ep 316 Shownotes: rengenmarketing.com/316