Anne-Laure Le Cunff — Experiment Your Way to a Better Life (EP.259)
Release Date: 03/13/2025
Infinite Loops
What if the great stories were more than just stories? Jameson Olsen, host of Becoming the Main Character, joins guest host Liberty to explore fiction as a kind of operating system for life — a way to study agency, ambition, empathy, failure, courage, and change without having to live every consequence yourself. Through Hamlet, Frankenstein, Sherlock Holmes, Lord of the Rings, training montages, NPCs, and the Hero’s Journey, they discuss what it means to stop drifting through life and start holding the pen of your own story. Important Links: Listen to Jameson's podcast here:
info_outlineInfinite Loops
David Gelles joins guest host Jimmy Soni to discuss his career covering business for The New York Times. They talk about his books - Mindful Work, The Man Who Broke Capitalism, and Dirtbag Billionaire - and the reporting behind major stories on Bernie Madoff, Jack Welch, Boeing's 737 Max crashes, and Patagonia's Yvon Chouinard. David explains how he broke a front-page story five weeks into journalism school, how he convinced Bernie Madoff to grant him a prison interview, and his process for writing books while working full-time. They also discuss raising kids who read for hours every day and...
info_outlineInfinite Loops
Gretchen Rubin joins guest host and Infinite Books CEO Jimmy Soni to discuss her journey from Supreme Court clerk to bestselling author, the creative obsessions that shaped her career, and the daily habits that fuel her work. They cover her transition from law to writing Power Money Fame Sex, why she often ends up writing the book before the proposal, the art of editing until the final hour (even during pass pages), her 5:30 AM writing routine, and why "know thyself" remains the foundation of all her books - from 40 Ways to Look at Winston Churchill to Life in Five Senses. Important Links:...
info_outlineInfinite Loops
Wall Street Journal columnist Ben Cohen joins guest host Jimmy Soni, CEO of Infinite Books, to explore the hidden art of making things better. They explore the hot hand phenomenon in basketball, why Moneyball shaped a generation of journalists, the peanut butter and jelly crisis in the Warriors locker room, why ASML is the most important company you’ve never heard of, the strange story of Driscoll's tastiest berries, and the troubled development of The Princess Bride. Important Links: Learn more about Ben here: Read The Science of Success: Read The Hot Hand:
info_outlineInfinite Loops
AI is no longer just a tool creators use to make content faster. It is beginning to reshape the entire creator economy. Revan Lazarus is the founder of Jamie, an AI platform for podcast networks and digital sales teams. He joins Infinite Loops, guest-hosted by Nick Tawil, to discuss how AI is changing podcasting, media sales, audience analytics, creator monetization, brand deals, and the future of content itself. Important Links: Learn more about Jamie AI:
info_outlineInfinite Loops
What actually happens after you donate a bag of clothes? Most people assume it gets sold locally to someone in need, but the reality is much bigger, stranger, and more global. In this episode of Infinite Loops, hosted by OSV’s , we sit down for a roundtable on the hidden global economy of secondhand textiles with , , and , all experts in the field. We discuss how the industry works, why fast fashion has made the problem harder, why 70% of the world uses secondhand clothing, what AI can and can’t solve, and why turning an old shirt into a new shirt is still much harder than it sounds....
info_outlineInfinite Loops
Jason Buck, founder and CIO of Mutiny Funds, joins Infinite Loops to tell the painful and darkly funny story of how the 2007–2008 crash destroyed his real estate business, wiped out his paper wealth, and taught him one of the hardest lessons in markets: being right is not the same thing as making money. Jason explains how he went from real estate developer to volatility trader and eventually built his philosophy around survival, resilience, and the “Cockroach Portfolio.” He and Jim explore why true diversification always feels uncomfortable, why human behavior is the most persistent...
info_outlineInfinite Loops
Chelsea Follett joins Infinite Loops to explain why the “good old days” were far darker than most people imagine — and why progress should never be taken for granted. Chelsea is the managing editor of Human Progress and author of Centers of Progress and the forthcoming The Grim Old Days. We discuss why humans are so drawn to nostalgia, what life was really like in the preindustrial past, why doomsday predictions keep failing, and how freedom, innovation, and open inquiry helped create the modern world. Important Links: Learn More about Chelsea’s upcoming book here: Read more of...
info_outlineInfinite Loops
Mykhailo Marynenko joins Infinite Loops for for a fascinating conversation about the future of AI, creative tools, privacy, and data ownership. From growing up in his father’s phone repair shop in Ukraine to building experimental AI systems today, Mykhailo has spent his life taking things apart, figuring out how they work, and rebuilding them in unexpected ways. We explore how AI can help creators without replacing them, why privacy and data ownership matter, and what it means to design tools that give people more control over complex information. Important Links More about...
info_outlineInfinite Loops
On a February morning, Danielle Crittenden’s world cleaved in two: the life before her daughter Miranda was found dead in her Brooklyn apartment, and the life after. Two years and three months later, Danielle joins Infinite Loops to discuss her luminous memoir, Dispatches from Grief, which unflinchingly traces the strange afterlife of grief with precision, restraint, and unexpected humor. This conversation explores what grief really feels like. With extraordinary honesty and grace, Danielle shares the physical pain, the loneliness of loss, and the slow work of carrying her...
info_outlineMy guest today is Anne-Laure Le Cunff, founder of Ness Labs and author of Tiny Experiments: How to Live Freely in a Goal-Obsessed World.
On paper, Anne-Laure had it all: top grades, a high-flying job at Google, and a life that seemed to hit all the markers of success.
But something was off. No matter how “traditionally” successful she became, she felt… “empty.”
So, she decided to do something about it. A neuroscience PhD, 100,000+ newsletter subscribers, and a newly published book later, she’s developed a new model of success — one built around conducting “tiny experiments” that help her build a life on her own terms.
She joins me to discuss how we get trapped in cognitive scripts, the hidden dangers of productivity culture, how we can experiment our way to a better life and MUCH more!
I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack.
Important Links:
Show Notes:
- How do you know you are bored out?
- People who love us the most might turn out to be our biggest blockers
- Don't confuse activity with effectiveness
- We will do virtually anything to gain what is really an illusion of control
- The map is not the territory, the menu is not the meal. And yet, words are magic spells.
- The Winner’s Script and the Loser’s Script
- "You got to run at the top speed if you just want to stay in place.”
- Let go of the linear and replace it with the loop- a more cyclical approach for growth
- Can you sit alone in a room for 15 minutes?
- Procrastination is just a signal from your brain that something is not quite working right now
- We know nothing
- AI is a rocket ship for the mind
- In 100 years, nobody will remember you
Books Mentioned:
- Why Greatness Cannot Be Planned; by Ken Stanley
- Thinking in Bets; by Annie Duke
- Collective Illusions; by Todd Rose
- Maybe Logic; by Robert Anton Wilson
- Beginning of Infinity; by David Deutsch
- Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics; by Alfred Korzybski
- The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better; by Will Storr