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Getting By Isn’t the Goal: Let’s Talk Salary Strategy

Staying Solo

Release Date: 09/15/2025

Delight Yourself: The Real Metric of Success  show art Delight Yourself: The Real Metric of Success

Staying Solo

Fact: your revenue doesn’t tell the truth about your life. You can be booked out and still feel depleted, disconnected, and barely holding it together. Because success on paper doesn’t mean success in practice. A delightfully boring business flips the script—more ease, more breathing room, more actual delight. So today, we’re resetting what “success” means and putting delight back at the center. Topics discussed in this episode include: Why traditional success metrics don’t reflect a life that actually feels good. Why delight is the real data you should be tracking. The...

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The Mini Client Audit: Why Better Clients Aren’t Showing Up (And It’s Not Because Everyone Else Is “Lucky”) show art The Mini Client Audit: Why Better Clients Aren’t Showing Up (And It’s Not Because Everyone Else Is “Lucky”)

Staying Solo

If it feels like other people land better clients with ease, here’s the truth: it’s not luck, it’s structure. In this just-in-time episode, we run a Mini Client Audit to uncover what’s actually blocking better clients from finding (and choosing) you.  You’ll hear: The visibility mistake most booked service providers don’t realize they’re making The subtle way you might be pushing your best-fit clients away without meaning to What’s really happening after the sales call when things go silent Landing better clients aren’t about trying harder. They’re about fixing...

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The Delight of Enough: A Quiet Rebellion in a World Built for More show art The Delight of Enough: A Quiet Rebellion in a World Built for More

Staying Solo

Ever hit a money milestone and instantly feel like it’s… still not enough? You’re not broken, you’re human.  When money has felt unpredictable at any point in your life, “enough” doesn’t feel safe; it feels suspicious. And that’s usually when the internet tries to sell you a mindset fix you may not even need. In this episode, we’re digging into why your brain reacts this way and why choosing enough might be one of the most unexpectedly delightful decisions you can make in your business and your life. Topics discussed in this episode include: Why money milestones may...

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The Delight of Progress (Not Perfection) show art The Delight of Progress (Not Perfection)

Staying Solo

Perfection isn’t ambition — it’s armour. It keeps you safe from judgment, mistakes, and uncertainty… but it also keeps you stuck. And when your business relies on you taking action, that kind of safety gets expensive fast. In today’s episode, The Delight of Progress (Not Perfection), we’re digging into what perfectionism is really protecting you from, and why choosing progress is actually the safer path forward. Topics discussed in this episode include: How perfectionism keeps you stuck (and why it feels so productive). The hidden cost of waiting for “perfect”. The tiny...

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The Delightful NO: A Plan for What You’re Saying YES To show art The Delightful NO: A Plan for What You’re Saying YES To

Staying Solo

If you’re trying to run your business with 2019 energy, no wonder you’re exhausted.  After years of uncertainty, you can’t manage your time like a machine. You need to manage your capacity like a human. And that starts with the Delightful No — the kind of boundary that protects your energy, your focus, and your sanity. Topics discussed in this episode include: Why you’re depleted, not disorganized. How collective stress has reshaped your true capacity. The myth of “I can handle it all with better time management.” Why every yes has a cost. How the Delightful No...

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Delightfully Boring: This Is How You Calm Yourself Down show art Delightfully Boring: This Is How You Calm Yourself Down

Staying Solo

Some days, you look at the online business world and wonder, what are we even doing? We were sold freedom and ended up with nonstop optimization, fake urgency, and the pressure to perform 24/7. In a world this chaotic, the smartest move you can make is building a business that isn’t. You can’t control the economy, the algorithm, or a flaky client, but you can control how your business runs. And when you do, your business stops being the source of drama and becomes the calm in the storm. In this episode, we’re exploring the power of a delightfully boring business. Topics discussed in this...

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What Happens When You Finally Redesign the Business You’ve Outgrown with Natalie Taylor show art What Happens When You Finally Redesign the Business You’ve Outgrown with Natalie Taylor

Staying Solo

Not every business pivot starts with a breakdown. Sometimes it hits quietly — like staring at yet another sales page for a client you genuinely like and thinking, I can't keep doing this. That was the moment for Natalie Taylor. You can love your clients, be fully booked, and still know something has to change. In this episode, Natalie shares how she went from burned-out and booked-out to building a business that actually fits her life — not the other way around. Topics discussed in this episode include: Natalie’s quiet “I’m done” moment that changed everything. Burnout in a...

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You’re Not the Problem (But Your Strategy Might Be) show art You’re Not the Problem (But Your Strategy Might Be)

Staying Solo

Ever had everything look fine…clients happy, money flowing, nothing on fire…yet something still feels off? That quiet friction? That low-level hum you can’t shake? That’s not anxiety. It’s a warning light. In this episode, we’re digging into what’s really going on beneath the surface and how to fix it before it cracks wide open. Topics discussed in this episode include: The hidden cracks that show up even when business looks “fine”.. Signs your business model, pricing, or positioning needs to evolve. The role of a strategy reset and why it’s not a teardown. The...

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Fewer Clients, More Money? (Yes, It’s Possible.)  show art Fewer Clients, More Money? (Yes, It’s Possible.)

Staying Solo

Everyone loves to brag about being “booked out.” But let’s be honest, booked out can also mean booked solid, burned out, and barely making bank. What no one tells you is that a full calendar doesn’t guarantee profit, margin, or breathing room. Sometimes it just means you’ve built yourself a job you can’t step away from. In this episode, we’re rethinking what “booked out” should actually look like and how to make more without stuffing your schedule. Because “fewer clients, more money” isn’t a tagline. It’s the most sustainable way to run your business. Topics discussed...

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Booked Out and Burned Out (But Not About to Burn It All Down) show art Booked Out and Burned Out (But Not About to Burn It All Down)

Staying Solo

You’d think being great at what you do would make business easier. But the better you get, the more the cracks show. The clients, systems, and strategy that used to work? Now they feel too small. You’ve outgrown the business you built. So you tweak, tinker, and try to make it fit again but the friction keeps coming back, because you’re not meant to patch it, you’re meant to rebuild it. Topics discussed in this episode include: The “season of stuck” and why it’s a normal sign of growth. Why patching symptoms (tweaks, tweaks, tweaks) never fixes the real problem. How...

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More Episodes

Your revenue may look good on paper, but if your take-home pay doesn’t reflect your effort, something’s not right. 

If that’s you, you’re not broken—you’re trapped in the salary lie. Big revenue, tiny take-home. 

Bad advice, such as “reinvest everything” and “keep your pay low to scale,” is what probably got you here.

In this episode, we’re talking about why, in 2025, just scraping by isn’t safe and how it’s time to flip the script: your salary isn’t what’s left over—it’s the strategy.

Topics discussed in this episode include:

  • The real cost of just “getting by.”

  • What it looks like to use salary as a strategy - not an afterthought.

  • Four practical salary moves for 2025.

  • Busting through myths about salary.

  • How to get started with a salary-first reset. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com

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