What Today’s MBA Candidates Really Want (According to the Data)
Inside the GMAT
“Candidates aren’t chasing career switches—they’re investing in long-term skills.” If you’re considering business school, you’ve probably asked yourself some big questions: Is it worth it? What should I prioritize? And how are other candidates making this decision? In this episode of Inside the GMAT, GMAC Zach sits down with his colleague Andrew Walker, Director of Industry Communications at GMAC, to unpack insights from the —featuring perspectives from over 4,000 candidates worldwide. Together, they explore how candidate motivations are shifting, what “ROI” really means...
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English Proficiency & the MBA: Inside the Duolingo English Test with Elie Bechara
Inside the GMAT
“Testing isn’t just about checking a box—it’s about proving you’re ready to succeed.” When most people think about business school admissions, they focus on test scores, essays, and interviews. But for many candidates around the world, there’s another critical piece of the puzzle: proving you can succeed in an English-speaking academic environment. In this episode of Inside the GMAT, GMAC Zach is joined by Elie Bechara, Head of the Duolingo English Test in Europe, to break down how English proficiency testing fits into the modern MBA application—and why it matters more than...
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Going Beyond Tips & Tricks with Brian Prestia, Reason Test Prep
Inside the GMAT
“It’s not about the rules and formulas—it’s about the decisions you make in how you approach a question.” Most GMAT candidates start their prep the wrong way: by diving straight into content, formulas, and practice questions. But what if that approach is actually holding you back? In this episode of Inside the GMAT, GMAC Zach sits down with Brian Prestia, founder of , to break down what the GMAT is really testing—and why success has far more to do with how you think than what you know. Together, they explore the difference between memorization and reasoning, why “tips and...
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EA Prep Week 10: Test Complete! The End of an EA-ra
Inside the GMAT
"The score isn't the end. It's just the starting point." After ten weeks, GMAC Zach has finally taken his EA exam! In this candid debrief episode of Inside the GMAT, Zach sits down with instructor Stacey Koprince from Manhattan Prep to break down his real testing experience—from last-minute rescheduling to test-day distractions and everything in between. Zach walks through how he handled each section, what threw him off (including a chaotic testing environment and a few “wait, is this a typo?” moments), and where his strategy held up—or didn’t. Together, they unpack the psychology of...
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The Case for Reasoning Skills in the Age of AI with GMAT Buddy's Ayham Shakra
Inside the GMAT
"Lose the urgency. Accept the learning process.” In a world where AI can generate answers instantly, what actually sets great decision-makers apart? In this episode of Inside the GMAT, GMAC Zach sits down with GMAT tutor and founder of , Ayham Shakra, to unpack the real skill behind success—not memorization, but reasoning. Ayham explains why the GMAT isn’t a math or English test, but a training ground for structured thinking: the ability to filter noise, identify patterns, and make decisions under pressure. Together, they explore why so many test-takers struggle, how...
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How to Eliminate Careless Mistakes on the GMAT
Inside the GMAT
“You should actually get a little bit excited when you make a careless mistake—because you’re about to get better.” Everyone makes careless mistakes on the GMAT—even well-prepared test takers. In this episode of Inside the GMAT, GMAC Zach sits down with Manhattan Prep instructor Stacey Koprince to break down why these mistakes happen and what you can actually do to prevent them. Stacey explains the critical difference between a true knowledge gap and a careless mistake—and why the latter is often the easiest type of mistake to fix. Instead of beating yourself up when you spot...
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EA Prep Week 9: Exam Day Tips and Listener Q&A with Stacey Koprince, Manhattan Prep
Inside the GMAT
“The biggest score killer isn’t one wrong answer. It’s inconsistent pacing.” Zach sits down once again with test prep expert Stacey Koprince—this time with a big milestone to share: his EA exam appointment is officially booked (date undisclosed, of course). From there, the conversation becomes a practical, stress-reducing roadmap for what to do after a practice test dip and before the real thing. Stacey helps Zach break down his recent practice exam results into three clear categories—strengths you can’t coast on, fixable mistakes worth reviewing, and true “kryptonite” topics...
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The Data Insights Deep Dive with Sergey Kouk of Admit Master
Inside the GMAT
“This section isn’t just about getting into business school — it’s about being ready once you’re there.” Host GMAC Zach welcomes back GMAT expert Sergey Kouk from for a deep dive into one of the most anxiety-inducing parts of the exam: the Data Insights section. Together, Zach and Sergey demystify what Data Insights really tests, why it matters for business school and recruiting, and how test-takers should approach it strategically rather than emotionally. Sergey explains how the section builds on the former Integrated Reasoning questions, why Data Sufficiency now plays a...
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EA Prep Week 8: What Goes Up...Might Come Down Ft. Stacey Koprince, Manhattan Prep
Inside the GMAT
“This is why you take practice exams. So that you know what you DON'T want to do on test day.” Practice tests don’t always move in a straight line—and this week, GMAC Zach finds that out firsthand. After hitting a personal high on his previous EA exam practice exam with a 155, his latest score dips slightly, sparking an honest conversation about score fluctuations, confidence traps, and what really causes plateaus during EA prep. Joined, as always, by Stacey Koprince from Manhattan Prep, they unpack why the third practice exam is such a common stumbling point, how overconfidence can...
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AU is All-In on AI: In Conversation with Kogod's Dean David Marchick
Inside the GMAT
“AI is going to be as profound as fire or electricity. Even if that’s one-millionth true, we have to take it seriously.” In this episode of Inside the GMAT, GMAC Zach sits down with , to explore how business education is being reshaped by AI, career pivots, and the skills that truly matter over a lifetime. Marchick reflects on his unconventional career path and how those experiences shape his student-first approach to leadership. He explains why “psychic income,” not just financial return, drives his work in higher education, and why helping students experiment, fail, and grow...
info_outlineDo you know how to tell your story authentically, not artificially?
GMAC Zach and Susan Berishaj, founder of Sia Admissions, discuss the evolving role of AI in MBA admissions and the importance of authentic storytelling. They explore common misconceptions about the admissions process, the risks of over-reliance on AI, and the significance of introspection in crafting a compelling application. Susan shares her journey in founding Sia Admissions and emphasizes the need for applicants to find their unique voice and story, while also providing practical advice on how to navigate the application process effectively.
Resources:
Learn About Sia Admissions/Book a Consultation: https://www.siaadmissions.com/mba-admissions-consulting
Free Written Profile Evaluation: https://sia-admissions-mba-profile-evaluation.paperform.co/
Sia Admissions on YouTube: https://www.youtube.com/@siaadmissions
About Our Guest:
Susan Berishaj is the founder of Sia Admissions, a boutique MBA admissions firm trusted by high-performing professionals across consulting, finance, tech, and healthcare. Known for her strategic, psychology-informed approach, Susan helps applicants translate complex career paths into powerful, purpose-driven MBA narratives. Her clients span top global firms and industries, with admissions to every M7 and Top 20 program. Susan’s process is rigorous, insight-driven, and built to position candidates as the kind of leaders business schools compete to admit.
Takeaways:
- AI can assist in polishing applications but cannot replace authenticity.
- Admissions teams look for fit, resilience, and a clear vision beyond just grades.
- Introspection is crucial for applicants to understand their unique stories.
- AI should be used as a tool, not a crutch for critical thinking.
- An application must convey the applicant's soul and personal journey.
- Every applicant has a place in a business school that fits their goals.
- Childhood experiences can inform and enrich an MBA application.
- The 'why' behind pursuing an MBA is essential for a compelling narrative.
- Balancing authenticity with polish is key to effective storytelling in applications.
Chapters:
00:00 Introduction to AI in MBA Admissions
02:25 Susan's Journey and the Birth of SIA Admissions
07:03 Misconceptions in the Admissions Process
08:58 Authenticity in Applications
11:52 The Role of AI in Applications
15:27 What Gives an Application Its Soul?
22:13 Using AI Responsibly in the Application Process
23:48 The Power of Introspection in MBA Applications
30:56 Defining Your Goals and Authentic Story
39:38 Crafting Your Narrative: Balancing Authenticity and Professionalism
42:21 Bringing Authenticity Beyond Essays: Interviews and Recommendations