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Maximilian Riedel On Why Your Wine Glass Matters - #028

Inside Wine Podcast

Release Date: 02/07/2022

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More Episodes

Using the same glass to drink red wines, white wines, and pink wines -- while switching to a "Champagne" flute for sparkling wines, is not the best way to enjoy wine. Listen to Maximilian Riedel, CEO and president of Riedel Crystal, explain why you'll want to use a specifically shaped glass that is designed for the type of wine you're drinking. You may be stunned to find out what he has to say about what kind of glass is best for Champagne and sparkling wines -- it's not what you think (and not THAT, either!).

Show Notes:

Do you use one, favorite glass for drinking red wines, white wines, and pink wines — while using a flute for sparkling wines such as Champagne? If so, then you’re doing it ALL WRONG.

In this podcast episode, wine glass expert and producer Maximilian Riedel of Riedel Crystal explains why you should use a specifically shaped glass that is designed for the wine type you are drinking. And you may be stunned to find out what he has to say about the use of a Champagne glass (also known as a “flute”) when drinking sparkling wines.

Born in Austria, Maximilian is the 11th-generation CEO and president of Riedel Crystal, a glassware manufacturer established in 1756(!) and best known for pioneering the concept of grape variety-specific glassware. Maximilian began interning for his family’s company at age 12, and by age 25, moved to the United States and to take on the role of CEO, Riedel Crystal North America. It was then that Maximilian began to make his mark on both the family business as well as the wine industry, serving as the face of the company by hosting workshops and seminars while also developing innovations in stemware and decanters. For example, while living in a tiny NYC apartment, with cabinets too small to house tall-stemmed wine glasses, Maximilian designed the world’s first variety-specific stemless wine glasses (the Riedel “O” Series).

Between that time and his promotion to the parent company in Kufstein, Maximilian turned Riedel into a household name, the leading wine glass manufacturer in the world, with its variety-specific glasses carried in nearly every major retail outlet — such as Macy’s, Bloomingdales, Williams-Sonoma, Bed Bath & Beyond, Target, Crate & Barrel, and many others.

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