Ep 348: Sagdrina Brown Jalal | Building A Bigger Tent: Rooted in Resilience
Release Date: 06/09/2025
Ep 362: Grow Where You’re Planted | Meet, Play, Learn
Tent Talk
Farmers markets are based on human relationships and market manager communities are no exception In this weeks episode of Tent Talk: The Farmers Market Podcast, we’re highlighting opportunities to strengthen your relationships with other farmers market professionals in your region and across the country. From national conferences to local meet ups, we’re covering a range of ways you can engage in-person with the very people whose job is just as weird as yours. What we’re covering: The importance of networking with your peers Local conferences coming up Ways we’ll be...
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Ep 361: Grow Where You're Planted | Apply & Demand
Tent Talk
It’s time to apply our knowledge towards market applications It’s application season at farmers markets across the country! Each year offers a new batch of farmers and entrepreneurs anxious with excitement for the opportunities markets have to offer. But before that 10x10 is popped and in-place, they have to get past one thing: the almighty market application. A critical tool for establishing which markets are right for your business and which businesses are right for your market, applications, when done with intention, help pave a path to long-term market success. Tune in...
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Ep 360: Grow Where You're Planted | Taking Stock
Tent Talk
Welcome to a new season of Tent Talk, the Farmers Market Podcast. The theme for our next 7 episodes is Grow Where You're Planted, and it's all about using your own resources and the others available to you locally and in the wider farmers market community. Here in episode 360, let's start with taking stock. What's in store for your market in coming months, and how can you plan now to make it the most successful market season yet? Listen in as we talk about: Thinking about your core mission Ways to increase income and reduce expenses Creating win-win partnerships...
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359: End of Year Update: Let's Get Growing
Tent Talk
Welcome back to Tent Talk, it's been a minute! Be sure to stay with us until the end for an important announcement. Listen in to hear what's been happening at Farmers Market Pros and the rest of our community, what's coming in the next season of Tent Talk, the farmers market podcast, and new offerings at our Farmers Market Forum platform. Hear about some of the amazing speakers coming to the InTents National Farmers Market Conference in March (the South has something to say!). Do not miss the exciting news revealed near the end of this episode. Don't forget to register now for InTents 2026:...
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Ep 358: Survive and Thrive | SNAP To It!
Tent Talk
Our theme for this season of Tent Talk is Survive and Thrive and boy does it feel relevant now more than ever. Between nearly a million government workers currently on furlough and 40 million people going without access to SNAP benefits, our customers, our farmers, and our communities are staring down the neck of truly dark and difficult times.That’s why we’re reaching into our toolkit and pulling out a word that guided us through the pandemic: PIVOT. It’s time to lean on each other, get creative and resourceful, and mobilize quickly and efficiently to ensure our neighbors remain...
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Ep 357: Survive and Thrive | Harvesting Support
Tent Talk
Every year the last quarter never fails to creep up on us and 2025 is no exception. As we reflect on the year and look ahead at what’s to come, everywhere we turn we’re haunted by budgets. How can we continue to ensure that our market business is turning a profit? How can we create a safety net so in times of stress we’re still financially secure? The answer is simple: sponsors! This week on Tent Talk, we’re calling back to an old, but ever so relevant episode and are revisiting creative ways to harvest support. Tune in as we discuss: The importance of budgeting for your...
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Ep 356: Survive and Thrive | Opening New Doors
Tent Talk
Uncertainty often breeds innovation and periods of economic instability are no exception. Job insecurity can be the tipping point to that pushes makers to think outside the box and embrace the adventure of farmers market entrepreneurship. Suddenly there’s space to turn that recipe into a money making reality. In this episode of our Survive & Thrive series, we’re focusing on an unexpected benefit that markets sometimes see during times of turmoil: an influx of business start ups. As people part ways with corporate America and dip their toes into farmers market life, it’s up to...
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Ep 355: Farmers Market Strategies | On Pricing, Scaling & When to Walk Away
Tent Talk
Farmers Markets offer food founders the chance to capture high margin sales, but it only matters if you know how to make them profitable. In this episode, Sarah Delevan sits down with Catt Fields-White, nationally recognized farmers market expert and founder of the InTents National Farmers Market Conference, to answer real questions from Good Food CFO listeners about maximizing farmers market revenue. What You'll Learn: Why Catt told one cookie vendor to raise prices five times before adding production capacity The margin advantage of farmers markets vs. wholesale distribution (and...
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Ep 354: Survive and Thrive | Doing The Math
Tent Talk
In this episode of our Survive & Thrive series, we’re going back to the basics when it comes to maintaining a financially stable market. While grant funding feels unstable and uncontrollable, when your passion meets profit, you’re prepared to weather even the most unpredictable of storms. A strong P&L around the core function of supporting farmers and incubating small businesses is almost like tent weights for your market operation. Listen as we discuss doing the math on: Venue Equipment Operating costs Staff Marketing This episode of Tent Talk, the Farmers Market...
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Ep 353: Survive and Thrive | Stronger Together
Tent Talk
When your job is weird, it’s easy to feel isolated. Who do you ask for help when all of your friends work desk jobs? How do you advocate for the importance of markets in your community when you’re a team of one? Where do you go to brainstorm city specific issues? Well the solution just might be in your own backyard. In this episode of our Survive & Thrive series, we’re emphasizing the importance of hyper-local coalitions on the success and longevity of markets in your city, county, or region. Because no one understands markets better than other market managers. Listen in as we...
info_outlineWe're talking this month about Building a Bigger Tent at our farmers markets. Let's remember that the more people and communities we welcome to markets, the deeper our variety of produce, products and personalities. Exclusion, whether purposeful or just thoughtless, means we miss out on all the richness that comes with diversity.
Sagdrina Brown Jalal is back with us for this episode, just in time for Juneteenth. While that day of historic remembrance is coming up next week on June 19th, observances and events will start this weekend and extend into next. We're talking about how your market can support that holiday. And we're looking at how organizations like the West Georgia Farmers Cooperative are working to level the playing field and lift up small farmers all year round. Tune in while we discuss:
- Support can be more appropriate than leadership
- The exhausting history of resilience
- Bridging urban and rural division
- Looking beyond Federal funding
- Partnership and collaboration as strength
#Farmersmarkets #Juneteenth #Blackfarmersmarkets #Cooperatives #Belovedcommunity #SageDCollective