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The Business of Sport - Joseph Caporoso

The Business of Sport

Release Date: 10/13/2023

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The Business of Sport

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Gabby  is the Senior Strategic Partner Manager for International Sports Convention Season Ticket holder, Greenfly, a digital platform seeking to maximise fan engagement opportunities for sports, clubs and leagues globally. Greenfly enables organisations to capture, distribute and organise content. They have become established as part of the short-form content infrastructure. Gabby previously spent four years working for Meta in a Partnerships role and had a brief spell as New Media Partnerships Director for Copa 90. Gabby also includes Google among her previous employers and she has a...

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James Dobbs is the Managing Director of Sports News TV (SNTV), the world's leading sports news video agency. Working with over 200 rights holders globally, SNTV produces and distributes exclusive content every day to more than 1200 broadcast, digital and social media companies. SNTV specialises in the production and distribution of branded content, as well as optimisation and monetisation of content across social media channels.

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Anzhela Fokina is the Chief Executive officer of the Kateryna Biloruska Foundation, a charitable organisation established in 2019 to promote Health and Wellbeing in Ukranian communities through Education and Sports Participation for everyone.   Anzhela has over 15 years experience in the Charitable and Social sector, having graduated from the Donetsk Institute of Economics and Humanities, with a Masters Degree in International Economics and Relations.  She previously worked for the agricultural giant Syngenta, running their Corporate Social Responsibility operation...

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Magnifi is an "AI-Powered" Enterprise Product by VideoVerse that enables content owners & rights-holders to detect key moments automatically, which can be used in creating highlights and short-form videos in real time. With offices in the US, UK, Europe, Israel, and India, Magnifi works with enterprises across numerous industries, including OTT Platforms, Sports Broadcasters, Leagues, Sports Federations, E-gaming platforms, and Colleges. A driving force behind the company's success to date has been the working relationship of two Indian women who met at a job interview with another...

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Rajesh D'Souza is the Global Head of Digital Media Company, The Data Sports Group, based in Berlin, Germany. With expertise in operations, strategic planning, and corporate and consumer management in the digital media and sports sectors, Rajesh previously spent over a decade with The Perform Group. A self-confessed fan of finding new ways to do things, Rajesh is a big supporter of start-ups and scaling up opportunities. As we found out, he is also a long-standing supporter of Liverpool Football Club.   Rajesh on the business of DMC: "Our focus is primarily on different industries. We work...

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Jamie Dapaah is Fulham Football Club's Equality, Diversity and Inclusion Co-ordinator. He joined the club in May 2020 in the midst of the Black Lives Matter movement, transitioning from a coaching background.  Jamie requested to speak with someone at the Club about how he could help support the campaign against discrimination, racism and prejudice. He has since been instrumental in leading club initiatives and championing the on-going culture of equality and inclusion across all Fulham's business operations.   A diversity and inclusion practitioner who seeks to create and...

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Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 19 features Karen Webb Moss - Chair of British Swimming and Executive Chair of More than Equal In this episode, we discuss Karen’s journey within the sports industry, overcoming both career and personal battles, the importance of female...

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Team Whistle is built to engage and activate today’s fans worldwide through positive and relatable content, wherever and however they want it. They are a pioneer in the data-driven creation and distribution of positive and relatable content in sports and entertainment for young audiences globally. Team Whistle's proven portfolio of unscripted, scripted, and interactive shows are available across its expansive social and AVOD media distribution network. The company's video content IP and audience combined with its powerful analytical, production, and commercial capabilities serve to help brands, distributors, talent, sports leagues, and media companies activate and engage consumers across the content ecosystem.

Joe has over 14 years of digital experience, with nearly a decade at Team Whistle cementing their role as a trusted sports and entertainment media publisher that produces uplifting relatable content for a Gen Z and Millennial audience. Caporoso most recently served as the EVP of Media at Team Whistle where he led the creation of positive, relatable sports and entertainment content across YouTube, Instagram, Snapchat, Twitter, TikTok, Facebook, and the company’s linear network, Whistle TV.

Joe Caporoso on change: "One of the interesting things in being at Whistle this long, which I know is relatively uncommon in media, is the role really changes and evolves every couple of years. We've acquired three companies, we have been acquired twice, a lot of that within the past five years, so it's kept me on my toes and you learn a lot very fast and furiously."

Joe Caporoso on capacity building: "We have to have the ability to go through every social platform and find up-and-coming creators who are telling interesting stories and there's an audience for those stories. I think whether or not you are a full-time athlete, even if you are a smaller creator in a very niche area, there are brands and platforms very interested in sponsoring that story-telling."

Joe Caporoso on collaboration with global social networks: "Both sides need each other. Platforms like Meta and TikTok want as much quality, original content as possible. We can provide that ourselves, and we can provide relationships to creators who can provide that and organise how that content is distributed around major tent-pole events. So, there is a definite need and interest in ensuring that we continue to post original and branded content, of a certain quality at a very high volume, with the most cutting-edge and popular creators and all the different platforms are jockeying for how can they get companies like us to put as many resources as possible on their platform."