135 - AI Video Compression: The Key to Reducing Bandwidth and Increasing Quality for OTT and Streaming Media Services
OTT Business Podcast
OTT and Streaming TV providers constantly face the challenge of delivering high-quality video content while managing bandwidth and storage costs. By adding AI-assisted video compression, they can reduce bandwidth or file sizes by 50% to 70% or more without compromising on video quality. AI video compression addresses critical issues such as buffering, latency, and poor video resolution, ensuring smoother streaming experiences for viewers. Listen to this episode to discover how AI video compression can transform your streaming operations, improve viewer satisfaction, and reduce operational...
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134 - Mobile Streaming Optimization for OTT and Streaming TV Providers
OTT Business Podcast
OTT and streaming TV providers face the critical challenge of delivering video and audio streams with consistent quality, even under demanding conditions. Effective mobile streaming optimization not only improves viewer experience by addressing issues such as latency and buffering, but also reduces mobile data costs, benefiting both operators and users. This session dives into the key issues such as overcoming network congestion and reviews how a resilient streaming protocol and an innovative IP-video ecosystem can ensure efficient, reliable and high-quality streaming from the most challenging...
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133 - TV Metaverse Show Production and Hosting
OTT Business Podcast
Producing and hosting a TV show about new media innovations and technologies is complicated and exciting. This episode covers how Kimberly Corrigan, the associate producer and host of the TV Metaverse show, finds and explains amazing topics, interviews expert guests and shares cool demo videos. Learn about TV Metaverse show volunteers worldwide help to develop, produce and promote the show and how they learn and develop new skills. Topics Covered: - What is the TV Metaverse? - TV Metaverse Show Series - Surprises about the TV Metaverse Show - TV Metaverse Show Content Types - Topics...
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132 - How to Launch High-Impact Pop-up TV Channels for new OTT Revenues
OTT Business Podcast
Pop-up TV channels offer an exciting and flexible way for OTT and streaming TV operators to generate significant revenue by launching temporary television channels for special events, live broadcasts, or themed programming. These short-term channels, which can run for just hours or days, provide content owners with a dynamic opportunity to capture audience attention and monetize unique moments. However, launching a successful pop-up channel comes with its own set of challenges: securing sponsors to fund the channel, developing a compelling program schedule, promoting the channel effectively,...
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131 - OTT and Streaming TV Fan Engagement using UGC
OTT Business Podcast
OTT and streaming TV service providers can leverage user-generated content (UGC) to boost viewer engagement, foster loyalty, reduce audience churn, and generate more revenue. However, content moderation for community motivation and legal compliance is complicated, and integration with streaming and media platforms can be difficult. This episode helps you discover how to use a platform such as Megaphone TV to simplify the fan content creation process, ensure the content meets social and legal requirements, and use UGC to attract, engage, and monetize fans. Topics Covered: What is Fan User...
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130 - XR Platform Monetization and Implementation Options
OTT Business Podcast
Providing extended reality (XR) systems and services offers high revenue potential for content producers, telecom operators and supporting vendors. The XR industry is projected to reach 472.39 billion USD by 2028 with an annual growth rate of 34.93% [Market Size, Share, Forecasts, & Trends Analysis Report by Mordor Intelligence]. Companies are struggling to define and verify XR revenue strategies. The ROI of XR systems and services is unclear and finding and developing relationships with key partners is complicated. This podcast episode helps you to discover XR business value, revenue...
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129 - Remote Video Production and Direction
OTT Business Podcast
Today you're gonna learn about remote production and direction for television channels, events, and other types of media. Remote media production allows producers, directors, and crew to use cameras and other devices connected anywhere in the world. Normally setting this up and getting it to work is very difficult. Fortunately our guest today is Ron Van Herk. Who has created a system that makes this process fast, easy, and low cost. Ron Van Herk is the CEO and co-owner of Cybermedia Television in the Netherlands. He is the innovator behind several breakthrough production,...
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128 - Virtual Production
OTT Business Podcast
Virtual production studios enable film, television and other content companies to create more amazing shows faster and at lower cost. Setting up and running virtual productions is complicated. It requires technology, display hardware, software and experience. Fortunately, we have Jason Soto, a virtual studio production expert to share his successful virtual studio production experiences with you. Topics Covered: What Virtual Production? Key Virtual Production Benefits? What Types of Companies Use Virtual Production? Virtual Production Processes Typical Virtual Production Budgets Virtual...
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Wireless Internet Service Provider - WISP Marketing
OTT Business Podcast
Effective WISP Services Marketing programs can be low cost, work fast and be simple to manage. Unfortunately, wireless broadband Internet providers are often surprised that the least cost media channels can have the highest overall marketing cost. Promoting and marketing WISP services tend to have high costs for advertising, media creation, marketing staff & contractor wages. There are so many promotion choices and they can be complex to setup and manage. This session will help you to discover key WISP marketing options, their costs and typical results.
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Fixed Wireless Broadband Internet - WISP Marketplace
OTT Business Podcast
Wireless Internet service providers - WISP system owners, investors and vendors need to know the current size, potential and competition for wireless broadband systems & services. WISP system operators want to know typical rates to charge, potential revenues for other services, and how their WISP services compare and compete with other types of Internet service providers. Listen to this session to discover the revenues per subscriber, additional services that add revenues and how WISPs compare and compete with other types of Internet service providers. Topics Covered in this Session:...
info_outlineTV broadcasters and OTT service providers can add new revenues by selling advertising services on multiple platforms. Using an integrated ad management platform can enable television service providers to sell video and digital ads across cross-media platforms increasing revenues. Ad inventory management automation and optimization is critical to ad targeting, insertion, and campaign optimization. Having an integrated ad management system allows for better media analytics which allows for ad inventory capacity forecasting, sellouts, and can manage pricing based on real time ad insertion demands. This session covers how multi-platform ad management systems can enable TV broadcasters and OTT service providers to setup and manage cross-platform campaigns which allows them to sell digital ad campaigns to existing and new advertising clients.
This Session Covers:
What is and Cross-Media Advertising?
Why is a Cross-Media Advertising Important?What Surprises Companies about Cross-Media Advertising?Who Needs a Cross-Media Advertising Solution?How does Cross-Media Advertising Work - Basically?What Changes are Needed to Implement Cross-Media Advertising?How Long Does it take to Setup a Cross-Media Advertising Solution?What Services and/or Equipment are Needed for Cross-Media Advertising?Are there Other Benefits to Cross-Media Advertising Solution?Any Special Cross-Media Advertising User Training Needed?
Will Cross-Media Advertising Work with Most Systems?Are there Industry Standards for Cross-Media Advertising?