Exclusivity: The Power Of Offering Higher Value and Exclusive Products and Services
Release Date: 12/01/2017
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the sixth and final episode of "Understanding the Client Patient Customer Life Cycle":How to trigger a client to go from a buyer to an advocate, referring and/or repurchasing.
info_outline Episode 57: Part Five: Education as a driver of consumption to improve retentionIn Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the fifth episode of a five part series:Education as a driver of consumption to improve retention.
info_outline Episode 56: Part Four: Purchase and Up-sellIn Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the fourth episode of a five part series: The Customer Journey: Purchase and Up-sell.
info_outline Episode 55: Part Three: Building Client and Customer Trust Through Indoctrination.In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the third episode of a five part series: Building Client and Customer Trust Through Indoctrination.
info_outline Episode 54: Part Two: Using Education to Build Rapport and Trust with Clients and CustomersIn Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the second episode of a five part series: Using Education to Build Rapport and Trust with Clients and Customers.
info_outline Episode 53: Part One: Building attention and awareness, understanding the client customer life cycle.In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the first episode of a five part series: Building Attention and Awareness, Understanding the Client Customer Life Cycle.
info_outline Episode 52: Introduction To Understanding The Client Customer Life CycleIn Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the first part of a five part series on understanding the client customer life cycle.
info_outline Episode 51: 8 Amazing “Hacks” and Practices For Better, More Effective and Efficient Meetings – In Any Organization, Business or Professional PracticeIn Top Form Podcast
Meetings (in organizations, businesses or even in professional practices and families) are a powerful tool to clarify goals, determine a course of action, and to implement and monitor implementation. They are, however, widely misunderstood, misused, and are incredible opportunities squandered. Like anyone who’s been in business for more than a few weeks, you’ve almost certainly experienced the pain and frustration of poorly run meetings. In fact, I’ve been in and run more than my fair share of disappointment or ineffective meetings. But, through time, and by paying attention to...
info_outline Episode 50: How to get more and better referrals, even when you don't like to ask.In Top Form Podcast
Join Our Hosts Dave and Somnath Sikdar as we discuss: How to get more and better referrals, even when you don't like to ask. Why do you want and need referrals? Every business or professional practice thrives when it gets referrals from existing clients, customers, and patients. Why? They come to you with a higher level of trust inherited from the fact that you were “referred.” That trust means that the sale and transaction costs less and is on a faster track. Clients who are referred are 25- 50% more likely to engage and but and are, when treated right, also more likely to...
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Join hosts Somnath Sikdar and David M Frees at Fines Herbes Malvern with Producer Leslie as we learn about how to prep your garden to be In Top Form all season long. Producer Leslie discusses what seeds to start when, what cuttings to do now, and how to prep your garden beds to have the best growing season yet.
info_outlineExclusivity: The Power Of Offering Higher Value and Exclusive Products and Service.
Including the secrets to customer, client & patient satisfaction while building profit margins and retention.
Benefits of exclusivity in your marketing, content, promotions, products, services etc.Ways to create exclusivity:
Word choice
Unique events
Special Content
Waiting lists
Pre-order lists
Skip the line
Deadlines
Membership and enhanced membership
12 Words That Convey Exclusivity
https://blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list
12 phrases that imply exclusivity
- Members only
- Login required
- Class full
- Membership now closed
- Ask for an invitation
- Apply to be one of our beta testers
- Exclusive offers
- Become an insider
- Be one of the few
- Get it before everybody else
- Be the first to hear about it
- Only available to subscribers
Other Ways Of Creating Exclusivity
Unique events – receptions, speakers, travel, meals
Unique content – more than others exclusive supplements
Show non exclusive clients, customers, ad patients that there is exclusive content that they may be missing out on.
Here are 3 more ways to incorporate forms of exclusivity into your marketing strategy:
- Wait lists and pre-order lists – limit the available supply and create a first come, first serve atmosphere with all new product launches.
- Deadlines – when offers are only around for a limited time, it creates an urgency in customers and makes them feel like they are getting a deal that others won’t be getting.
- Membership – create a members-only group for your customers to join that gives them special privileges and offers that the general public is not entitled to.
http://www.business2community.com/marketing/use-exclusivity-marketing-0945997#HWHBKPxUbGhFoadA.97