Planning For The New Year BEFORE The New Year: Quick but Effective Hacks & Brilliant/Actionable Strategies For Having Your Best Year Ever
Release Date: 12/09/2017
Episode 58: Part Six: How to trigger a client to go from a buyer to an advocate, referring and/or repurchasing
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the sixth and final episode of "Understanding the Client Patient Customer Life Cycle":How to trigger a client to go from a buyer to an advocate, referring and/or repurchasing.
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Episode 57: Part Five: Education as a driver of consumption to improve retention
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the fifth episode of a five part series:Education as a driver of consumption to improve retention.
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Episode 56: Part Four: Purchase and Up-sell
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the fourth episode of a five part series: The Customer Journey: Purchase and Up-sell.
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Episode 55: Part Three: Building Client and Customer Trust Through Indoctrination.
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the third episode of a five part series: Building Client and Customer Trust Through Indoctrination.
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Episode 54: Part Two: Using Education to Build Rapport and Trust with Clients and Customers
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the second episode of a five part series: Using Education to Build Rapport and Trust with Clients and Customers.
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Episode 53: Part One: Building attention and awareness, understanding the client customer life cycle.
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the first episode of a five part series: Building Attention and Awareness, Understanding the Client Customer Life Cycle.
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Episode 52: Introduction To Understanding The Client Customer Life Cycle
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the first part of a five part series on understanding the client customer life cycle.
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Episode 51: 8 Amazing “Hacks” and Practices For Better, More Effective and Efficient Meetings – In Any Organization, Business or Professional Practice
In Top Form Podcast
Meetings (in organizations, businesses or even in professional practices and families) are a powerful tool to clarify goals, determine a course of action, and to implement and monitor implementation. They are, however, widely misunderstood, misused, and are incredible opportunities squandered. Like anyone who’s been in business for more than a few weeks, you’ve almost certainly experienced the pain and frustration of poorly run meetings. In fact, I’ve been in and run more than my fair share of disappointment or ineffective meetings. But, through time, and by paying attention to...
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Episode 50: How to get more and better referrals, even when you don't like to ask.
In Top Form Podcast
Join Our Hosts Dave and Somnath Sikdar as we discuss: How to get more and better referrals, even when you don't like to ask. Why do you want and need referrals? Every business or professional practice thrives when it gets referrals from existing clients, customers, and patients. Why? They come to you with a higher level of trust inherited from the fact that you were “referred.” That trust means that the sale and transaction costs less and is on a faster track. Clients who are referred are 25- 50% more likely to engage and but and are, when treated right, also more likely to...
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Episode 49: It's Spring! Time to get back in the garden to be In Top Form.
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees at Fines Herbes Malvern with Producer Leslie as we learn about how to prep your garden to be In Top Form all season long. Producer Leslie discusses what seeds to start when, what cuttings to do now, and how to prep your garden beds to have the best growing season yet.
info_outlineSo this week we’re going to review some simple but highly effective little hacks as well as some really well thought out and proven higher level strategies and tactics for getting the very most out of a new year. This will be jam packed because it’s a quick review of many past shows on how to achieve more and to be more.
So be sure to listen to the podcast for our shows on OODA Loop, Setting Better Goals, and Goals vs. Systems for more in depth discussions of each.
And we’re doing this four weeks ahead for a reason.
No matter what you’re doing, it pays to plan ahead but with deadlines. So that the time doesn’t expand to fill the entire period.
STRATEGY: Block Time To Do This And Other Things That Matter While Avoiding Time Creep
TACTIC:
So we’re going to start by getting you to get out your calendar right now…or make a note so that as soon as the show is over you’ll block the time to do three things BEFORE the end of the year and for a few after the start.
BEFORE year end…block time to do some high level thinking and a few exercises we’re going to give you.
You’ll need at least an hour for the first. A half an hour for the second, and a half an hour for the third.
Does that feel like too much time?
Well, if you can’t invest two hour this month in getting the very most out of next year in your business and in your life than you’re probably going to have real problems.
You have to make higher level thinking a priority and you have to diary and block time and then defends it.
So commit right now to that. It will make an amazing difference.
Now for after the new year…
Block at least two hours each week to do something that you want to do. Block it now. You’re going to need to defend it… Why?
Now and in the next three sessions on your own:
What do I really want? Business and Life
Who would I need to be to have that? Business/Life
What resources do I need to make it inevitable that I’d have that or more by the date selected or sooner? Business/Life
STRATEGY: Know who your best clients really are, what they fear and value. How they communicate, the language that they use and where they go for trusted information
Tactics: Ask them more and more often. Make them more offers that match and are in alignment.
STRATEGY: Being Open To Being Wrong Or To Something Better:
What evidence would I need to see, hear or feel in order to know that I might be wrong?
Start with the end in mind…recipe for success or dismal failure
Tactic: X or better by Y or sooner
STRATEGY: Alignment with Vision, Values (permanent or largely unchanging)and Mission (will change through time as you summit the peak and look to the next level)
Tactics: Measurement and OODA Loop
Decide on mission metrics and have a to do and a not to do list with KPIs and regular monitoring.
Tactics: Define them in time blocks provided and then refine them
Tactics: Binary decision making, rating and removing the number 7 on a scale of one to ten.
Strategy: Systems vs. Goals
Strategy: Upsells increase margins AND satisfaction/experience
Tactics: More and in more ways
Strategy: Referrals of more and better
Develop Trust, eliminate risk, and create self improving systems
Strategy: Reactivation and Retention
Strategy: Market to your team and up your game with recruiting, hiring and on boarding/training
Tactics
Strategy: Do more speaking and writing with less anxiety
Hack: Use and minimize anxiety
The Anxiety Performance Enhancer Hack
Have you ever felt extremely anxious before speaking, taking a test, and or engaging an important activity?
Many people do even when they are experienced and professional. What’s more, many of us feel that it interferes with our very best performance.
I’m an experienced meditator, and use deep breathing to relax and to get past the anxiety. But then I often have to ramp my enthusiasm back up.
So what if I could show you a quick but proven/effective hack that works for me and has some great science behind it? Will you use it? See and experience it for yourself?
It’s called the “I feel excited” hack. And it uses the fact that anxiety and excitement are biochemically very much the same thing viewed through two different mental filters.
So watch this quick video and enjoy getting past anxiety and actually making ti work for you.
https://www.youtube.com/watch?v=1rRgElTeIqE