Episode 38: Totally Dominate Your Market: Practical Strategies and Tactics From Amazon
Release Date: 01/19/2018
Episode 58: Part Six: How to trigger a client to go from a buyer to an advocate, referring and/or repurchasing
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the sixth and final episode of "Understanding the Client Patient Customer Life Cycle":How to trigger a client to go from a buyer to an advocate, referring and/or repurchasing.
info_outline
Episode 57: Part Five: Education as a driver of consumption to improve retention
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the fifth episode of a five part series:Education as a driver of consumption to improve retention.
info_outline
Episode 56: Part Four: Purchase and Up-sell
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the fourth episode of a five part series: The Customer Journey: Purchase and Up-sell.
info_outline
Episode 55: Part Three: Building Client and Customer Trust Through Indoctrination.
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the third episode of a five part series: Building Client and Customer Trust Through Indoctrination.
info_outline
Episode 54: Part Two: Using Education to Build Rapport and Trust with Clients and Customers
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the second episode of a five part series: Using Education to Build Rapport and Trust with Clients and Customers.
info_outline
Episode 53: Part One: Building attention and awareness, understanding the client customer life cycle.
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the first episode of a five part series: Building Attention and Awareness, Understanding the Client Customer Life Cycle.
info_outline
Episode 52: Introduction To Understanding The Client Customer Life Cycle
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the first part of a five part series on understanding the client customer life cycle.
info_outline
Episode 51: 8 Amazing “Hacks” and Practices For Better, More Effective and Efficient Meetings – In Any Organization, Business or Professional Practice
In Top Form Podcast
Meetings (in organizations, businesses or even in professional practices and families) are a powerful tool to clarify goals, determine a course of action, and to implement and monitor implementation. They are, however, widely misunderstood, misused, and are incredible opportunities squandered. Like anyone who’s been in business for more than a few weeks, you’ve almost certainly experienced the pain and frustration of poorly run meetings. In fact, I’ve been in and run more than my fair share of disappointment or ineffective meetings. But, through time, and by paying attention to...
info_outline
Episode 50: How to get more and better referrals, even when you don't like to ask.
In Top Form Podcast
Join Our Hosts Dave and Somnath Sikdar as we discuss: How to get more and better referrals, even when you don't like to ask. Why do you want and need referrals? Every business or professional practice thrives when it gets referrals from existing clients, customers, and patients. Why? They come to you with a higher level of trust inherited from the fact that you were “referred.” That trust means that the sale and transaction costs less and is on a faster track. Clients who are referred are 25- 50% more likely to engage and but and are, when treated right, also more likely to...
info_outline
Episode 49: It's Spring! Time to get back in the garden to be In Top Form.
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees at Fines Herbes Malvern with Producer Leslie as we learn about how to prep your garden to be In Top Form all season long. Producer Leslie discusses what seeds to start when, what cuttings to do now, and how to prep your garden beds to have the best growing season yet.
info_outlineJoin Our Hosts Somnath Sikdar And David M Frees as they discuss how to Totally Dominate Your Market: Practical Strategies and Tactics From Amazon.
But First, a words from this week’s sponsor:
This show is sponsored by Business Black Ops and Profit Systems and Solutions –
If you’re an established business or professional practice owner and you’ve outgrown your CRM (customer relations management software) or you’ve been cobbling together a host of different tools, software and services, and you’re finally ready to take things to the next level: to integrate your selling marketing and customer patient and client follow up? Then these two companies
Not All of Amazon’s strategies and tactics are appropriate for small businesses and professional practices.
Few of us are well enough capitalized to engage in a decades long process of experimentations and building the infrastructure to be massive and transformational to society.
We need to make money, support ourselves and our families, and to make a dent in the world in our own way.
BUT, Amazon is constantly testing and refining the sales and marketing process and in so doing has revealed and verified a number of force multipliers that Can transform a business or practice and can catapult you safely to market domination.
So let’s look at a few.
Oh and if you want more on force multipliers, text the words “FORCE” to 72000 and you’ll get a great report that should be helpful.
Strategies:
Know your market
Market segmentation
Systems
Automation
Tactics That Align With Strategic Objectives:
Initial sale
“sell” the device that creates the demand
remove barriers to sales
up sell/ cross sell/ down sell
shopping cart
reviews as a tool of sales
subscription:
- amazon prime
- Individual items