Episode 41: Enhanced Communication, Persuasion and Negotiation In Business And In Life:
Release Date: 02/09/2018
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the sixth and final episode of "Understanding the Client Patient Customer Life Cycle":How to trigger a client to go from a buyer to an advocate, referring and/or repurchasing.
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Join hosts Somnath Sikdar and David M Frees for the fourth episode of a five part series: The Customer Journey: Purchase and Up-sell.
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Join hosts Somnath Sikdar and David M Frees for the second episode of a five part series: Using Education to Build Rapport and Trust with Clients and Customers.
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info_outline Episode 51: 8 Amazing “Hacks” and Practices For Better, More Effective and Efficient Meetings – In Any Organization, Business or Professional PracticeIn Top Form Podcast
Meetings (in organizations, businesses or even in professional practices and families) are a powerful tool to clarify goals, determine a course of action, and to implement and monitor implementation. They are, however, widely misunderstood, misused, and are incredible opportunities squandered. Like anyone who’s been in business for more than a few weeks, you’ve almost certainly experienced the pain and frustration of poorly run meetings. In fact, I’ve been in and run more than my fair share of disappointment or ineffective meetings. But, through time, and by paying attention to...
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Join Our Hosts Dave and Somnath Sikdar as we discuss: How to get more and better referrals, even when you don't like to ask. Why do you want and need referrals? Every business or professional practice thrives when it gets referrals from existing clients, customers, and patients. Why? They come to you with a higher level of trust inherited from the fact that you were “referred.” That trust means that the sale and transaction costs less and is on a faster track. Clients who are referred are 25- 50% more likely to engage and but and are, when treated right, also more likely to...
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Join hosts Somnath Sikdar and David M Frees at Fines Herbes Malvern with Producer Leslie as we learn about how to prep your garden to be In Top Form all season long. Producer Leslie discusses what seeds to start when, what cuttings to do now, and how to prep your garden beds to have the best growing season yet.
info_outlineJoin Dr. Dave Weiman & Dave David Frees as they reveal the secrets to being more powerful, persuasive and influential in business and life. They review the skills in Dave Frees' book The Language of Parenting as well as everything that they've learned and mastered since. Discover how to use this information in your personal life, in negotiations, and in every aspect of your business, professional practice and marketing.
Resources:
www.successtechnologies.com/blog
The Mind Set and Meta Strategies Of Great Persuaders and Influential People:
Highly Flexible
Words Don’t Mean The Same Thing
Self Aware
High Sensory Acuity Can Be Learned and Mastered
Use Multiple Perspectives
Out Come Oriented with Openness To Change
Emotionally in control/reframing expert
The Tactics and Techniques Of Persuasion and Influence:
Tone, speed, expression
Use Their Language
The last 3 words
Parrot Phrasing NOT Paraphrasing
Embedded Commands
Tag Questions Are Good Aren’t They?
How do we use these in business with staff/team/ hiring, onboarding, training, marketing, sales, retention, activating referral
Tactical Examples:
- When you truly know your client/customer/patient and what they want and worry about, you can also build credibility and trust faster (because you know where they get trusted information and how they make decisions).
NOTE: Try asking why you decided to buy from us, what were the factors you considered and how were you sure that you could trust us and were making a great decision. This is a great practice for many reasons. I the article above she did that in the very first paragraph. She mentions over 80 health care organizations dedicated to the very thing that is important to her audience. Infant and maternal health. Do this early and often. Within a few more sentences she says that these organizations are both large and small. Which deals with the question in the readers’ mind that these may be either big organizations that don’t get it or smaller less well informed. She tells them…it’s all kinds of organizations…relax...it’s all good.
- Inoculate against the objections before they even occur.
So when you know what the objections are (and you should after a few sessions selling to your best clients/customers/and patients) then raise them yourself. Have answers ready to go. And notice what causes buyers remorse in your customers. Be prepared to talk through that with them in advance. Make sure that you send them off prepared to satisfy their own regrets as well as to answer the questions and criticisms they may hear from others who are influential in their lives (spouses, children, partners etc).
Develop Trust, eliminate risk, and create self improving systems
Hack: Use and minimize anxiety
The Anxiety Performance Enhancer Hack
Have you ever felt extremely anxious before speaking, taking a test, and or engaging an important activity?
Many people do even when they are experienced and professional. What’s more, many of us feel that it interferes with our very best performance.
I’m an experienced meditator, and use deep breathing to relax and to get past the anxiety. But then I often have to ramp my enthusiasm back up.
So what if I could show you a quick but proven/effective hack that works for me and has some great science behind it? Will you use it? See and experience it for yourself?
It’s called the “I feel excited” hack. And it uses the fact that anxiety and excitement are biochemically very much the same thing viewed through two different mental filters.
So watch this quick video and enjoy getting past anxiety and actually making it work for you.
https://www.youtube.com/watch?v=1rRgElTeIqE
How Do We Use Them In Marketing?
Know the avatar (who you’re really selling to.
Know where they go for trusted sources of information.
Become influential not just persuasive.
Here’s How We Use Some Of These Techniques in An Ad
Have some video and audio editing experience? Want to learn the world of podcasting and live video broadcasting? Be central to a team of co-hosts building a new business based on live video and podcasting?
We run a weekly Facebook live TV show called “In Top Form.” We have also created a weekly podcast (taken from the show’s audio) and a blog related to improved performance and experience in athletics, fitness, business, wealth building, marketing and travel/lifestyle.
We’re currently looking for someone to work part time on the show as a intern and production assistant/editor. That requires you to be physically at the location in Malvern, Pa for that part of the job. The rest of the work (see below) can be done at your own location and at your convenience so long as it is done each week.
To do this job well and to enjoy it, you must be an excellent communicator, a good listener/learner, and have some experience with audio and video editing and software.
The job would include about 1.5 to 2 hours per week (on Sundays) helping to produce the live show and another 1 to 2.5 hours of editing, posting the podcast and show notes through Libsyn (the podcasting platform) and related technical activities.
You must also be able to do these things within a reasonable amount of time...and be comfortable with meeting critical deadlines.
Being a strong and careful multi-tasker who enjoys communications and editing video and audio is critical to your success and enjoyment of this position.
Before applying, please review your resume.
Does it truly show that you're this type of person with these skills?
If not please do not apply. It will be unfair to you and to us. But, if you're super strong in these areas and truly dedicated to working on a team of dedicated professionals, then follow the process outlined below.
Again, attention to detail is critical.
The show’s culture is a fun work environment where the co-hosts are friendly, warm, and care about one another and the team but we all want to get the work done and to build this start-up into a real business.
ESSENTIAL SKILLS (Don't apply if you won't blow us away on these):
Great people skills with some sales experience preferred but not essential
Excellent with Google docs and or excel (Creating PowerPoint screen capture videos is a plus!)
Strong Proofreading ability and attention to detail, format, and style
Prior experience with video and audio editing.
RESPONSIBILITIES:
Attending the show on Sunday afternoon and running the broadcast software so that the hosts can pay attention to answering guest questions.
Helping to edit, create, proofread show notes for each show and inserting affiliate links and informational links from the live show.
Editing both videos and audios and posting them to various locations
Responding to requests for information from guest hosts and show guests
Editing and posting our materials to the blog, and to social media.
THE TYPE OF PERSON I AM LOOKING FOR IS:
Friendly and good with people
Likes to help people by being able to sell them what they really need
Prompt and reliable
Well Organized
Trustworthy (will deal with highly confidential issues; involves a non-disclosure agreement)
Responsible & A Self Starter who finishes jobs on time and in budget
Focused
Has an interest in business, video, podcasting, marketing or sales and psychology
Has a strong work ethic and is a team player willing to help
If you really want to be considered for THIS job then please:
1) E mail your resume to [email protected] AND/OR
2) Fax your resume to 610-240-9323
3) Be sure to include (on a separate sheet in both the email and/or fax) the contact information for at least two references
Compensation will be determined by your skill levels and/or prior experience. Must be able to dedicate at least five hours per week to the work (more is possible once we determine your skills and capabilities).
You can read more about the show here: http://www.Facebook.com/InTopForm
I regret that I can't reply to all applicants, but you will hear back if there's an initial fit.