Episode 58: Part Six: How to trigger a client to go from a buyer to an advocate, referring and/or repurchasing
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the sixth and final episode of "Understanding the Client Patient Customer Life Cycle":How to trigger a client to go from a buyer to an advocate, referring and/or repurchasing.
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Episode 57: Part Five: Education as a driver of consumption to improve retention
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the fifth episode of a five part series:Education as a driver of consumption to improve retention.
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Episode 56: Part Four: Purchase and Up-sell
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the fourth episode of a five part series: The Customer Journey: Purchase and Up-sell.
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Episode 55: Part Three: Building Client and Customer Trust Through Indoctrination.
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the third episode of a five part series: Building Client and Customer Trust Through Indoctrination.
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Episode 54: Part Two: Using Education to Build Rapport and Trust with Clients and Customers
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the second episode of a five part series: Using Education to Build Rapport and Trust with Clients and Customers.
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Episode 53: Part One: Building attention and awareness, understanding the client customer life cycle.
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the first episode of a five part series: Building Attention and Awareness, Understanding the Client Customer Life Cycle.
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Episode 52: Introduction To Understanding The Client Customer Life Cycle
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees for the first part of a five part series on understanding the client customer life cycle.
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Episode 51: 8 Amazing “Hacks” and Practices For Better, More Effective and Efficient Meetings – In Any Organization, Business or Professional Practice
In Top Form Podcast
Meetings (in organizations, businesses or even in professional practices and families) are a powerful tool to clarify goals, determine a course of action, and to implement and monitor implementation. They are, however, widely misunderstood, misused, and are incredible opportunities squandered. Like anyone who’s been in business for more than a few weeks, you’ve almost certainly experienced the pain and frustration of poorly run meetings. In fact, I’ve been in and run more than my fair share of disappointment or ineffective meetings. But, through time, and by paying attention to...
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Episode 50: How to get more and better referrals, even when you don't like to ask.
In Top Form Podcast
Join Our Hosts Dave and Somnath Sikdar as we discuss: How to get more and better referrals, even when you don't like to ask. Why do you want and need referrals? Every business or professional practice thrives when it gets referrals from existing clients, customers, and patients. Why? They come to you with a higher level of trust inherited from the fact that you were “referred.” That trust means that the sale and transaction costs less and is on a faster track. Clients who are referred are 25- 50% more likely to engage and but and are, when treated right, also more likely to...
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Episode 49: It's Spring! Time to get back in the garden to be In Top Form.
In Top Form Podcast
Join hosts Somnath Sikdar and David M Frees at Fines Herbes Malvern with Producer Leslie as we learn about how to prep your garden to be In Top Form all season long. Producer Leslie discusses what seeds to start when, what cuttings to do now, and how to prep your garden beds to have the best growing season yet.
info_outlineToday we look back over the last few years of the show and select some of the best tools, techniques, strategies and tactics for getting more out of your business, professional and personal life in the areas of profit, marketing, fitness, health, communications and negotiating skills, goal setting, systems, and more.
Some principles and techniques apply across business and life. Since it’s New Year’s Eve let’s start with goal setting and systems.
Goals vs. Resolutions and Goals vs. Systems
Goals and Goal Setting:
Better Ways of Creating goals –
Common: I want X result
Better: I want X result by Y date
Better Yet: I will do the following to achieve X (Measurable result) by Y Date
Superior: What systems and actions can I create/do to achieve X [measurable goal or more/better] by Y [specific time frame OR SOONER]
Systems vs. Goals
Frameworks for organizing/optimizing Information You Use
Meta Level Principles – These are built upon natural laws. They are the most important drivers of your thinking and behaviors and remain true in most cases, and across time and experience. You may get better at understanding and articulating them but they rarely change.
Example: Building discipline and the idea that discipline is the source of freedom is a meta principle that makes business and life better. Another example would be optimism. Hiring for optimism and developing it in yourself are both scientifically proven to be beneficial and
Strategies – These are high level thinking and can be applied consistently for better results. However, they strategies you use may work better I some circumstances than others
Example: Do more of what works and try to eliminate what has been repeatedly proven to fail. In business this assumes for example that you’re watching data and that you notice who your best customers really are and what problems they have that you can solve. The you stop spending on advertising and marketing to others who consistently fail to buy.
Example: Using software and automation in your business systems is strategic. Choosing which systems to automate is a strategy. The particular software you use is a tactic and how you use it is also tactical. So that brings us to…
Tactics – These are the hacks, tricks, and individual tools that can be guided by meta principles and strategies. They need to be monitored and evaluated constantly. They often need to be varied to respond to changes in the environment/workplace/market
Meta Level Secrets:
Frameworks – For stories, ads, marketing, blogs, etc.
Algorithms- Yeah or Hell No” Derek Sievers
Resources:
Extreme Ownership by Jocko Wilink
The Language of Parenting by Dave Frees
Silent Power by Stuart Wilde
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