loader from loading.io

Make Yourself Chooseable - Belinda Weaver

It's All About the Questions

Release Date: 09/19/2021

Amy Biddle Returns - Moving Your Life and Business Forward and a Bit of Marketing show art Amy Biddle Returns - Moving Your Life and Business Forward and a Bit of Marketing

It's All About the Questions

Listeners wanted her back for more of her wisdom and I agreed. On this part 2 of a conversation with Amy Biddle she shares three strategies she has used to create advances in her business and life year after year. We also talk about her upcoming book, Acquire, Convert, Repeat. And during this epsiode Amy shares how her goal and purpose changed and how that changed everything for her. Amy Biddle has been obsessed with digital and traditional marketing since 1999. "I was an English major," she confessed. "But when I discovered marketing, I finally had a reason to pay attention to numbers,...

info_outline
Biggest Downfall to Any Brand - Tucker Stine show art Biggest Downfall to Any Brand - Tucker Stine

It's All About the Questions

The biggest downfall to any brand is not what you think. It's not a failure in service or product delivery. It's not even a scandal. Tucker Stine has been helping brands of all sizes avoid and recover from what is the biggest downfall for many years and he shares the answer on this epsiode. We also talk about branding to different gernations, brand accelerators and how to use them and how changing the face of a brand, think Alex Trebek, doesn't have to signify the downfall of the company. There is a lot to unpack in this epsiode so have a notepad handy and share your take away. Tucker is a...

info_outline
You Don't Suck - Your Copy Does - Carline Anglade-Cole show art You Don't Suck - Your Copy Does - Carline Anglade-Cole

It's All About the Questions

As if the title wasn't enough to suck you in there is more from this much requested repeat guest. Her latest book's title is You Don't Suck - Your Copy Does - 60 Kick-Butt Lessons on Copywriting, Business and Life and it definitely delivers. Be preprared for a high-energy listen as Carline talks about what makes an A-List copywriter, how to appreciate who you are and what you have, how to deal with bad things happening and not let them derail you and even a little bit about bras and the wisdom of finding the perfect one only to have it discontinued! CARLINE ANGLADE-COLE still wakes up...

info_outline
The Emotional Side of Selling a Small Business - Jamison West show art The Emotional Side of Selling a Small Business - Jamison West

It's All About the Questions

Having sold a business I can tell you that it is not just all about business issues like M&A, finances, contracts, staff, clients, branding and a few other things. What many never talk about is the emotional impact leading up to a sale, during negotiations and after the sale that can derail a deal before it gets to close. My guest is a serial entreprenuer who has written and spoken about the emotional side of selling a business and it is spot-on from my experience. The book also includes case studies of other sale experinces. Take a listen as we discuss the emotional impact on staff and...

info_outline
Goals That Matter - Michael Nelson show art Goals That Matter - Michael Nelson

It's All About the Questions

Everyone talks about goals when they are starting out but do all goals matter equally? Are some dreams versus goals? Do all goals need to be done right now or do some need to wait because you need to look at them some more? My guest, Michael Nelson, is a serial entreprenuer who knows a few things about success, failure and goals that matter and don't. Take a listen as we talk about the book he finally wrote after clients and friends urged him to, why willpower is not the answer to achiveing goals, how to figure out what goals need an asterisk next to them and how to determine what matters for...

info_outline
Data Driven Partner Customer Playbook - Dina Moskowitz show art Data Driven Partner Customer Playbook - Dina Moskowitz

It's All About the Questions

What if you could turn upside down how you think about adding new partners and clients? What if you decided to create a business to help others do that? And what if that wasn't how you originally thought of your company? Take a listen as I interview Dina Moskowitz, Founder and CEO of SaaSMAX ParterOptimizer as she shares her entrepreneurial journey and the pivots she learned to make along the way to success. Dina Moskowitz is recognized as one of the IT Channel’s top influencers and innovators. She is Founder and CEO of PartnerOptimizer by SaaSMAX, an AI-powered partner marketing platform...

info_outline
WAFFLES, TED talks, Career Changes - Dr. Katie Nall show art WAFFLES, TED talks, Career Changes - Dr. Katie Nall

It's All About the Questions

Worry, anxiety, fear, frustration, lethargy, exhaustion and stress. I could check off the boxes on one or more of these almost every day. How about you?

info_outline
Vodka, Hookers and the Russia Mafia - Joe Serio show art Vodka, Hookers and the Russia Mafia - Joe Serio

It's All About the Questions

Joe Serio doesn't look like he was deeply involved with organized crime yet he was - the side of protecting against and understanding the deep tentacles between the Russian government and their mafia and how that relationship impacts everything about the Russian culture mindset and outreach into the rest of the world. Joe discusses his book, Vodka, Hookers and the Russian Mafia: in a dizzying perspective shifting hour that left me rethinking everything I thought I knew about Russia.

info_outline
Worries and Buts - Control them and they don't control you - Rene Brent show art Worries and Buts - Control them and they don't control you - Rene Brent

It's All About the Questions

Do you find yourself getting angry more frequently? Crying more or sometimes feel like you have a rogue persona inside of you that takes control and sends you into worry tail spins or eating binges?

info_outline
Acquire, Convert, Repeat - Customers are Everything - Amy Biddle show art Acquire, Convert, Repeat - Customers are Everything - Amy Biddle

It's All About the Questions

Amy Biddle is one of the top e-commerce strategists. On this episode she talks about and shares tips on the the different kinds of Facebook ads, the difference in marketing on social platforms, what a funnel means in the real world and one the trap of targeting to everyone is targeting to no one.

info_outline
 
More Episodes

Forget finding your unique value proposition. Focus on making yourself chooseable. That's what my guest Belinda Weaver believes is more important to focus on instead of trying to figure out what makes you, your company or your products different than your competitors.

She believes that "we don't need to be 100% unique in business...we have to become chooseable.

What does that mean though and how do you position yourself to become chooseable? Belinda and I discuss three areas you can shine a spotlight on to make yourself chooseable and have your business land more clients.

Belinda Weaver helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy Belinda has courses, coaching and mentoring that builds skills and confidence. But she wasn't always a copywriter. Belinda worked as a computer programmer, then in marketing before discovering copywriting was her jam. Since then, her business - Copywrite Matters - has not only survived but grown while she's moved between Australia, England and the USA, and had two kids.

She cohosts the popular copywriting podcast, Hot Copy with Kate Toon and is regularly featured in the media such as Copyblogger, Business Insider, Amy Porterfield's pod and The Copywriter Club.

An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)... Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.