That's a Wrap on Season 1
The Jenna Rainey Show
And that's a wrap on season 1 of the Jenna Rainey Show! It's been an amazing first year debuting this podcast show with just over 85 episodes and loads of amazing guests. Thanks for listening and for all the stellar reviews. Until next time, come hang out with me on Instagram @jennarainey and on the blog at . I've got a lot of amazing business/art courses, resources, and a new watercolor book in the works so stay tuned for much more from me.
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What It's Really Like Being an Influencer with shutthekaleup
The Jenna Rainey Show
Being an influencer might not be what you think! In this episode, I invited my good friend—and one of my favorite people to follow on Instagram—to be on the show. It's Jeannette Ogden from ! Jeannette's account is all about nutrition, wellness, fitness, and mom-things. We talk about what it's like to work with brands, how to get collabs, and some behind-the-scenes insights. Episode show notes: https://jennarainey.com/shutthekaleup/
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Why Having an E-mail List Saved My Business
The Jenna Rainey Show
Strategic email marketing is one of the most engaging and cost-effective ways to build personal, profitable relationships with your customers. Let that process for a minute. Email marketing is HUGE. So why you should have an email list? What is my favorite strategy? How did it save my business? Tune in and find out. Episode show notes:
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3 Tips for Growing a Stationery Business
The Jenna Rainey Show
This one's for all you designers out there who want to start—or grow!—a thriving stationery business. I started my business 8 years ago as a stationery designer and after 5 wonderful years of amazing clients, I decided to shift my focus and sell the company. During those 5 years I learned SO much. I had no formal training or experience so I basically jumped in the deep end with two feet and figured things out as I went. So now we're here so you can learn from my mistakes and also learn about things I wish I would've known about sooner. But remember, there's so...
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E-Commerce Sites: How to Write Product Descriptions
The Jenna Rainey Show
Did you know that there is a whole lot of strategy involved in writing descriptions for your products or services so that it reaches more eyes? And it applies to a wide range of e-commerce platforms including Etsy, Shopify, SquareSpace, Creative Market...anywhere you list your products (or services in some cases!). So in this episode I want to give you tips on how to use SEO and keyword research to improve the chances of your listings showing up in search results. Episode show notes: https://jennarainey.com/productdescriptions/
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How to Make a Living with Your Ideas with Jeffrey Madoff
The Jenna Rainey Show
Have you thought about taking your hobby or side gig and making a living out of your creative creative? Do you have doubts, concerns, fears about taking the leap? You're not alone. I've been there and my guest on this episode has some insights and inspiration to share. Jeffrey Madoff is the founder of Madoff productions in New York City. His company collaborates with ad agencies, public relations firms, and directly with clients to produce commercials. He's worked with Victoria Secret, Ralph Lauren and more. Jeffrey began his career as a fashion designer and was named one...
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7 Steps to Build a Brand
The Jenna Rainey Show
Curious about how to build a brand but don't know where to start? And what's the difference between a business and a brand? These days with websites and social media, so much of our business is visual. That's why I think every business owner should treat their business as a brand (in other words, give time and attention to the visual details). In this episode, get my 7-step process to building a business and a brand! Episode show notes: https://jennarainey.com/buildabrand/
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What I Wish I Knew About Owning a Business Before I Started
The Jenna Rainey Show
Especially as a new business owner, mistakes, bumps, obstacles...they're inevitable. It's all part of the entrepreneurship journey. In this episode, I reflect on my last 8 years of owning a business and what I would tell 23-year-old Jenna... ...the 23-year-old Jenna who's sitting at her kitchen table late at night after a long day at the cubicle, practicing calligraphy and painting, and getting ready to take the leap to start a creative business. If you're starting a new creative venture (or want to!), I've got insights to share to help you prepare so you can succeed!...
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How to Set Goals and Hit Them
The Jenna Rainey Show
Do you set goals for your life or business? And here's an even bigger question...do you typically hit those goals? Because I know a thing or two about setting goals and not hitting them...or forgetting them...or changing my focus (thanks, ADD). But it can happen! Life happens and pivots are common—sometimes even essential. Over the years, I've learned a few things about goals and in this episode, I share with you my favorite resources and tips to help you stay on track. Episode show notes: https://jennarainey.com/setgoals/
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Before You Hit Publish on a Blog, Do This First
The Jenna Rainey Show
Do you have a blog? If you're thinking, Who the heck has a blog anymore?, then I urge you listen to this previous episode where I explain why it's so important! If you do have a blog, I want to let you in on 4 insider tips to help expand your audience. Episode show notes:
info_outlineLet's talk about how you can make more money on DIY licensing platforms like Creative Market.
What do I mean by DIY licensing platforms? They are websites where you can simply upload your artwork and the company either puts it on products—everything from phone cases to beach towels and coffee mugs—or sells the art files to other designers. Popular examples are Creative Market, Society6, and Redbubble.
MILLIONS of users are on these platforms and they function just like a search engine. This also means that you don't necessarily need to have a big following to get your artwork out into the world and can make some extra cash!
Licensing work has been a game-changer for my business. Most of the things I paint or design are for collections licensed to manufacturers and retail stores. I have collections in the baby category (blankets, sheets, play mats), tech (computer and phone cases), and office (planners, notebooks, pencil cases). There are so many possibilities!
And a huge benefit to licensing is that not only does it generate passive income, the artwork can be reused and repurposed for various collections. It has allowed me to say adios to the 12-14 hour working days. I want that for you, too, so listen to this quick episode to see how you can get started.
Episode show notes: https://jennarainey.com/creativemarket/